Sansiri Unveils 3-Year Plan to Launch New Projects Worth 150 Billion Baht, Driven by 3 Keys: PROFIT - PEOPLE - PLANET
“Sansiri” reported strong performance in 2021, marking it as the Year of Hope, another challenging year, achieving its goals based on three hopes: ‘the strength of Sansiri - making it easier for Thais to own homes - creating smiles for society and the world.’ The company recorded sales of 33.5 billion baht, exceeding its target by 29%, and transfers of 32.5 billion baht, surpassing its target by 21%. It also announced a robust long-term goal for the next three years, preparing to launch new projects worth over 150 billion baht, with a total sales target of 120 billion baht.
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Mr. Srettha Thavisin, Chairman and CEO of Sansiri Public Company Limited stated that 2021 was a challenging year that Sansiri navigated strongly through confidence in “Hope” or “Year of Hope,” especially in responding to the hope of making it easier for Thais to own homes by focusing on launching horizontal projects to meet real demand and emphasizing the launch of affordable segment projects that received positive responses, including “Condo Me,” a low-cost condominium brand, “The Move,” a new concept condominium priced in the low millions, as well as the Siri Place townhome brand with a new series “Dream Destination” that shakes up the affordable townhome market.
This resulted in 2021's performance with sales of 33.5 billion baht, exceeding the target by 29% from the sales target of 26 billion baht, and transfers of 32.5 billion baht, exceeding the target by 21% from the transfer target of 27 billion baht.
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In 2022, growth will be sustainable in all dimensions with 3 keys driving the organization: PROFIT - PEOPLE - PLANET.
Profit - For 2022, Sansiri plans to launch 46 new projects worth a total of 50 billion baht, consisting of 28 horizontal projects and 18 condominiums, with 50% of the projects in the affordable segment to make Sansiri a more accessible brand. This includes affordable condominiums under the brands Condo Me, The Move, D Condo, The Line, with highlights on the push for the “The Base” condominium brand, which will see the launch of 4 new projects worth a total of 4.5 billion baht this year.
Meanwhile, in the horizontal segment, Sansiri is preparing to launch 8 new affordable townhome projects under the Siri Place brand, worth a total of 6.1 billion baht, and will introduce houses and townhomes under the “Anasiri” brand, along with a new design for single houses under the brand Saransiri.
Additionally, building on the success of the Exclusive Modern Residence brand “Bukaan,” as well as the “Narasiiri” brand, two new projects worth a total of 8.3 billion baht will shake up the luxury single house market.
The sales and transfer targets for 2022 are set at 35 billion baht. Furthermore, Sansiri is looking at long-term strength over the next 3 years, aiming for sustainable growth with plans to launch new projects worth a total of 150 billion baht, along with a total sales target of 120 billion baht.
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PEOPLE - Operating under a “YOU-centric” approach, where everyone is the central driving force of Sansiri, including employees, customers, and society. This includes promoting equality among employees in terms of growth and welfare for all genders, presenting projects that are genuinely based on customer needs, and larger entities helping smaller ones to reduce disparities and promote equality in society.
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PLANET - Continuing the green mission by aiming to be the first real estate company in Thailand to achieve net-zero greenhouse gas emissions. In 2022, all Sansiri projects will utilize clean energy by installing Solar Roofs in the common areas of new projects at 100%, and all new houses in upper-tier projects will also have 100% Solar Roofs, with garden lights powered by solar energy at 100% in all projects this year.
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Street lights will also be solar-powered starting this year, with plans to increase this to 100% in the future. Additionally, the promotion of electric vehicles will see every new Sansiri project equipped with 100% EV Chargers starting this year, and all houses in upper-tier new projects will also include EV Chargers.
Moreover, waste management will be addressed both during construction and within the projects. Additionally, over 70% of new Sansiri homes will be designed as COOLIVING DESIGNED HOMES to help reduce temperatures and save energy.
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