Mr. Piya Prayong, CEO of Pruksa Real Estate Public Company Limited stated that the COVID-19 crisis has clearly impacted the overall economy, causing a slowdown. However, housing remains one of the four essential factors and the market continues to show demand. Despite the overall market not performing well, Pruksa has adjusted its strategy to align with the situation by increasing the use of digital marketing and launching promotional campaigns that cater to the changing lifestyles of modern customers.

This has resulted in the company maintaining good growth in Q2/64, achieving sales of 7.225 billion baht, an increase of 106%, generating revenue of 6.334 billion baht, up 3%, and a net profit of 427 million baht, up 2% compared to the same period last year.

Additionally, the company managed to reduce its inventory by 58%, resulting in total sales for the first half of 2021 reaching 14.165 billion baht, a growth of 48%. The revenue is close to the same period last year at 13.222 billion baht, with a net profit for the first half of 1.034 billion baht. The company has launched 14 new projects in the first half, valued at 8.792 billion baht.

“In the past, the company has implemented policies to support and care for contractors and all workers by providing vaccines and enforcing strict labor control measures to comply with government policies. After the lockdown of construction worker camps was lifted, the company resumed construction under the Bubble and Seal measures. In the second half of the year, there are 7 condominium projects under construction, which will be gradually delivered this year, allowing the company to confidently meet its sales and revenue target of 32 billion baht,”

 

           For the second half of the year, there are plans to launch 15 new projects valued at 17.838 billion baht, including 7 townhome projects priced between 1.5-3 million baht, 4 single-family home projects priced between 5-20 million baht, and 4 condominium projects priced between 1.5-3 million baht.

  The key strategy will focus on increasing customer access through online channels across all platforms, alongside launching campaigns that meet customer needs. In Q3, in collaboration with 'AIS', the campaign “Ultimate Strong Promotion, More Fun Life” will offer customers up to 36 months of free living, free common area fees for up to 36 months, free transfer fees, and various discounts. Customers will also receive an AIS Fiber home internet package along with a free AIS PLAY service for one year. This collaboration aims to enhance the living experience in homes to a new level.