The 1, Thailand's leading digital lifestyle and loyalty platform under the Central Group, has partnered with Central Group to implement an Omnichannel strategy, providing convenience and exclusivity to members of The 1 Exclusive, The 1's special customers during the COVID period. The latest feature allows members to call their Personal Shopper directly with just one click. Members of The 1 Exclusive can download the The 1 application and press the call button on their profile or the The 1 Exclusive Hub page. The app will automatically call the designated personal assistant without the need to save their phone number. Even better! Only members of The 1 Exclusive who shop through their personal shopper will earn triple The 1 points for every purchase at Central Department Store and Robinson Department Store from August 1, 2021, to August 31, 2021.

Experience the special benefits of The 1 Exclusive today! Members of The 1 can upgrade their membership status to The 1 Exclusive in the following month after accumulating spending of at least 250,000 THB at Central Group or 400,000 THB when including spending at participating tenant stores in Central shopping malls and Central Embassy. This can be done by submitting receipts at any reward redemption point. Members can check their accumulated spending in real-time through The 1 application, which will display both Central Retail-specific and total accumulated spending across Central Retail and participating tenant stores in Central shopping malls and Central Embassy.

Update / Download the new version of The 1 app today to enjoy a better experience every day, available on the App Store, Play Store, and Huawei AppGallery: https://go.the1.co.th/UohD/78f4c04