Altitude Kraf Bangna Achieves 400 Million Baht in Sales Through Online Virtual Home Tours with Real Live 720 Degrees Strategy
Real Estate Market in 2021 has fully adapted to the new lifestyle, aligning with the behavior of property buyers during the COVID-19 pandemic and the digital era. Altitude Development reinforces its new sales approach by introducing the innovative Real Live 720 Degree, a virtual home viewing experience that meets all sales needs in one dimension. The pilot project, the premium townhome brand Altitude Kraf Bangna, has successfully generated over 400 million baht in sales and achieved a SOLD OUT status for its first phase.
Mr. Chayaphol Hanrungrojn, CEO of Altitude Development Co., Ltd., a real estate developer under the ‘ALTITUDE’ brand, stated that the behavior of property buyers has shifted to a new normal due to the impact of the COVID-19 pandemic and the transition into the digital age. People are now more inclined to stay at home and venture out less to minimize risk. Recognizing this significant change, the company has prepared a new sales strategy by launching ‘Real Live 720 Degree’, an innovative way to experience projects in a 720-degree virtual reality format. This allows potential buyers to explore model homes and common areas from all angles and even create a POP UP SPACE to design their homes according to their lifestyle preferences. This innovation creates a new phenomenon in sales, providing customers with an experience that surpasses traditional home buying.

“The Real Live 720 Degree innovation was developed to address the increasingly challenging sales environment while also catering to customers looking to purchase. It is a beneficial innovation for both buyers and sellers, focusing on every detail to meet the needs of modern consumers who have many options. The Real Live 720 Degree also simplifies the buying process for customers, as they can easily register for an online viewing, schedule an appointment with sales staff, and view the homes they are interested in immediately. They can even make reservations through this live experience, similar to meeting staff on-site, while reducing the risk of in-person interactions and promoting social distancing to prevent the spread of COVID-19. This tool will naturally become the new normal for today’s customers,” he added.
Furthermore, the company has implemented the Real Live 720 Degree innovation in the pilot project, the premium townhome brand ‘Altitude Kraf Bangna’, valued at 1.469 billion baht, which launched in late 2020. It has successfully achieved over 400 million baht in sales before the official project opening (Early Bird) and has sold out its first phase. This year, Altitude Development plans to apply this innovation to all new projects to ensure confidence in the products and services that pay attention to every detail, focusing on meeting customer needs as the top priority while also helping to reduce social distancing and increase sales for the company.
Customers can now visit the project and experience the Real Live 720 Degree virtual model home viewing, along with special offers this May. By booking through Real Live 720 Degree, customers can receive exclusive discounts. They can choose a time to meet with sales staff or Living Advisors via Line OA and select the project they wish to view.
Altitude Unicorn Sathorn – Thapra: Click: https://lin.ee/fpSbckZ
Altitude Mastery Sukhumvit: Click: https://lin.ee/lDd6iNt
Altitude Kraf Bangna: Click: https://lin.ee/DPQvvFX
For project inquiries, call 02 027 8989.
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