"AP" Reports Strong Sales of "Single Houses" Soaring 100%, Launching 2 New Projects Worth 1.65 Billion Baht in Q2 with Campaign "Like It, Pay 0 Baht, Free Move-In"
- Reiterating AP's leadership in the single house market, emphasizing the stance of "Houses that Understand Life" to push success further, achieving over 4.3 billion baht in sales in the first quarter, growing over 100%
- In the second quarter, launching 2 projects worth 1.65 billion baht to expand the portfolio of ready-to-sell products in hot locations where AP is the market leader
- Continuing to stimulate demand for ready-to-move-in houses, selecting beautiful single houses from 38 projects across Bangkok, covering all brands THE PALAZZO, THE CITY, CENTRO with a special campaign "Like It, Pay 0 Baht, Free Move-In" starting from 4.99 - 60 million baht
AP Thailand showcases first-quarter sales of single houses exceeding 4.3 billion baht, growing over 100% despite not launching new projects, reinforcing AP's single houses as market leaders under the important stance of "Houses that Understand Life" while revealing plans for stable growth in Q2, aiming for the larger mission of EMPOWER LIVING to deliver a better quality of life that customers can choose, marking the expansion of the ready-to-sell market in successful locations with continuous positive feedback, preparing to launch 2 new projects CENTRO Ratchaphruek-Suan Phak 3 and CENTRO Phahol-Vibhavadi 2 worth a total of 1.65 billion baht. Additionally, moving forward to meet the demand for ready-to-move-in houses with a special campaign "Like It, Pay 0 Baht, Free Move-In" featuring top single houses from 38 quality projects across Bangkok under the brands THE PALAZZO, THE CITY, CENTRO offering exceptional deals starting from 4.99 – 60 million baht, exclusively from today until 30 June.

Mr. Ratchayut Nuntachotiporn, Deputy Managing Director of the Single House Business Development Division, AP (Thailand) Public Company Limited, stated that "AP sees that the overall real estate market in Q2 2021 continues to favor horizontal products, especially projects that can offer more functional space at a competitive price package. This is guaranteed by the success of AP's single house sales in the first quarter, where even without launching new projects, AP's single houses still achieved high sales of up to 4.29 billion baht or over 100% growth compared to the same period last year. This reinforces the image of AP's single houses as market leaders under the important stance of developing 'Houses that Understand Life' that can meet the living needs of urban families precisely, gaining customer trust and achieving remarkable sales growth against market trends."

"To ensure stable growth in the second quarter, the AP single house business group is ready to move forward, aiming for the organization's larger mission EMPOWER LIVING to deliver a better quality of life that customers can choose. We are planning to manage the portfolio of ready-to-sell products and prepare to launch 2 new projects worth a total of 1.65 billion baht, marking the expansion of the single house market in successful locations where AP is the market leader and has received positive customer feedback. As we are nearing the completion of current project sales, we still find that there is a high demand for family homes in these locations, leading to business planning to announce the opening of more single house projects under the working core of 'Houses that Understand Life', starting with (1) CENTRO Phahol-Vibhavadi 2 worth 1.25 billion baht on 58 rai with 249 units of single houses for modern families, fully equipped with more functional space, located on Phaholyothin Road (inbound) near the red line sky train, only 15 minutes to Vibhavadi Road and the tollway, priced at 5 – 8 million baht and (2) CENTRO Ratchaphruek-Suan Phak 3 worth 400 million baht on 10 rai, with only 43 exclusive units of single houses for urban families, distinguished by modern design and valuable functional space, just 5 minutes to the Si Rat expressway, near the blue line sky train, priced at 8.99 – 12 million baht. Both new projects are scheduled to open for sale on June 12 – 13 at the project sales office," Mr. Ratchayut added.

In order to meet the demand for ready-to-move-in houses, which is gradually improving, AP has organized a special campaign "Like It, Pay 0 Baht, Free Move-In" selecting the best beautiful single houses from 38 quality projects across Bangkok, covering the brands THE PALAZZO, THE CITY and CENTRO, offering exceptional deals, free transfer fees, and special deals including free air conditioning, curtains, etc., for a total price starting from 4.99 – 60 million baht, exclusively for customers who book and transfer ownership from today until June 30, 2021. This campaign is aimed at facilitating and maximizing returns for customers looking for a new ready-to-move-in single house during this time, and we are confident it will receive the desired response.
"Although the overall real estate business still faces the Ripple Effect or the wave phenomenon, the damage caused by COVID-19 presents challenges beyond control, AP is confident that the demand from urban families looking for ready-to-move-in single houses and new single house projects continues to exist. The AP single house business group will not stop developing products and services that are ready to empower every dimension of life to meet the real needs of all family members, facilitating every square meter in a day when a house is more than just a house, integrating increased functional space within the house and common areas with innovations of hybrid living that are the strengths of AP's single houses, ensuring safety, convenience, and innovations that care for the community 24 hours a day at a price package that matches what customers in those locations are looking for. We are confident that both the plan to launch 2 new projects and the special campaign for ready-to-move-in projects will be another highlight of this second quarter, receiving a positive response from customers and enabling AP to maintain growth and leadership in the single house market sustainably," Mr. Ratchayut concluded.