• Strong demand in major cities as Apitown's new product portfolio from AP Group thrives in every province 
  • Continuing to expand customer base by entering 2 new provinces, Ayutthaya and Chiang Rai, generating pre-sale sales of 300 million baht in one go
  • More functional spaces combined with innovative safety technology that cares for the community 24 hours a day; competitive pricing and locations are key factors 

AP Public Company Limited, under the mission of EMPOWER LIVING, announces the success of building the brand 'Apitown', a new product portfolio of mixed-use horizontal projects targeting real demand customers looking for new homes in major cities nationwide. Recently, it has achieved overwhelming sales totaling over 900 million baht reaffirming confidence in the Apitown brand, which has received positive responses in every province. The three pilot projects include Apitown Khon Kaen, Apitown Rayong, and Apitown Nakhon Si Thammarat, creating a phenomenon of bookings exceeding the sales phase, continuing from last year. Recently, we have expanded into 2 new provinces, Apitown Ayutthaya and Apitown Chiang Rai, generating pre-sale sales of 300 million baht, confident that the key to success lies in AP's quality standards, unique selling points compared to existing market products, practical usable space, and innovative safety technology that cares for the community 24 hours a day. Competitive pricing and locations are crucial factors contributing to the continuous growth of the Apitown brand.

Mr. Wittakarn Janthawimon, Deputy Managing Director of Corporate Strategy and Innovation at AP Thailand, stated, "From our business plan to expand AP's horizontal products into major city markets under the brand 'Apitown', a new mixed-use product portfolio that meets all housing needs, is a spearhead in market penetration under the important roadmap MASTERPLAN FOR TOMORROW, expanding the scope to create a blueprint for quality living, focusing on real demand customers aged 30-45 looking for new homes, developed and managed by one of the country's leading real estate developers. Recently, 'Apitown' has achieved excellent sales performance beyond expectations, totaling over 900 million baht, successfully receiving positive feedback in every province we have developed."

"Starting from the launch of 'Apitown' in Khon Kaen, Rayong, and Nakhon Si Thammarat, which have been very successful, creating a phenomenon of bookings exceeding the sales phase, marking AP's first foray into horizontal markets in provincial areas. Recently, in February, we continued to expand our customer base by launching 'Apitown' in 2 new provinces, including Apitown Ayutthaya, located on a major road (Ayothaya Road), just 900 meters from Central Ayutthaya, near government centers and the Rojana Industrial Park, only 10 minutes away, with 441 units of single-family homes and townhomes priced from 1.99 - 4.39 million baht, and Apitown Chiang Rai, located on a major road (Chiang Rai-Chiang Khong Road), adjacent to HomePro Maekorn, just 15 minutes from Mae Fah Luang Airport, with 155 units of large single-family homes with 4 bedrooms and 4 bathrooms, priced from 4.49 - 10 million baht, successfully closing sales of over 300 million baht during the pre-sale period, which reflects customer confidence and trust in the major city market towards the brand, quality team, and projects developed by AP very well." Mr. Wittakarn added.

 

"Moreover, the 2 key strategies that AP is implementing for the new product portfolio of the brand 'Apitown' to penetrate horizontal demand in provincial areas are aimed at covering the needs of Thai people in every region. The first strategy focuses on major cities with interesting potential, covering 4 main dimensions:

  • 1. Tangible progress in government mega-project infrastructure investment
  • 2. Multi-dimensional economic growth trends
  • 3. Urban development that promotes demand for residential products
  • 4. Educational or medical center cities in the region

The second strategy is to develop products to create a competitive advantage. Our intention is to develop and deliver 'Apitown' to be the best master plan for living today, through significant differentiators that surpass existing market products, including modern home designs integrated with contemporary living technologies, new practical space allocations, large common areas with amenities that cater to urban lifestyles, managed by AP's quality standard team both before and after, as well as selecting locations and sales packages that align with what customers are looking for in each province in a mixed product format, including single-story and two-story single-family homes, two-story twin homes, and one- and two-story townhomes that will create a difference and deliver a living experience that exceeds typical projects, and importantly, elevate the quality of life that meets customer goals," Mr. Wittakarn further stated.

"With AP's long-standing expertise in developing housing for urban families, especially as we enter our 30th year of strong business operations under the grand mission of EMPOWER LIVING, we are confident that every result of our intentions and attention to detail in developing the 'Apitown' project will lead to becoming the best master plan for living today, with AP already achieving total sales of over 900 million baht, which marks a good starting point beyond expectations and reflects customer demand in major cities and customer confidence in projects developed by AP very well. We believe that both 2 strategies we will implement will reflect in products and services that are ready to empower every dimension of life and ensure that 'Apitown', AP's new product portfolio, can maintain growth and be the best first choice in every major city market we develop continuously," Mr. Wittakarn concluded.

 

In summary, the launch of the 'Apitown' project includes a total of 5 projects valued at approximately 4,730 million baht, consisting of 'Apitown Khon Kaen' with a project value of 980 million baht, covering an area of 45 rai with 279 units, a new phase adjacent to a large park – opening bookings for two-story single-family homes with land sizes starting from 50 square wah, usable areas of 154 – 225 square meters, 4 bedrooms, 4 bathrooms, 2 relaxation areas, a kitchen, and 2 parking spaces, near Khon Kaen International Airport and the city center, with prices starting from 4.29 - 8 million baht; 'Apitown Rayong' with a project value of 800 million baht, covering an area of 45 rai with 286 units in a mixed product format (two-story single-family homes, one-story single-family homes, and one- to two-story townhomes) located on Suchada Road, connecting to Sukhumvit Road, only 15 minutes to Map Ta Phut Industrial Estate, with a new phase opening bookings for 6 modern design single-family homes with 4 bedrooms, two-story single-family homes with land sizes starting from 50 square wah, usable areas of 154 – 190 square meters, 4 bedrooms, 3 bathrooms, 2 relaxation areas, a kitchen, and 2 parking spaces, with prices starting from 2.99 – 6 million baht; 'Apitown Nakhon Si Thammarat' with a project value of 650 million baht, covering an area of 34 rai with 215 units in a mixed product format (two-story single-family homes, two-story twin homes, and two-story townhomes) adjacent to a major road, near the airport, with the second phase ready to open bookings for newly designed single-family homes with land sizes starting from 50 square wah, usable areas of 225 square meters, two-story single-family homes with 4 large bedrooms, 4 bathrooms, 2 relaxation areas, a kitchen, and 2 parking spaces, with prices starting from 4.2-6 million baht; 'Apitown Ayutthaya' with a project value of 1,400 million baht, covering an area of 66 rai with 441 units located on a major road (Ayothaya Road), just 900 meters from Central Ayutthaya, near government centers and Rojana Industrial Park, only 10 minutes away, with the second phase opening bookings for single-family homes and townhomes in the area near a 2 rai park, with prices starting from 1.99 – 4.39 million baht; and 'Apitown Chiang Rai' with a project value of 900 million baht, covering an area of 43 rai with 155 units located on a major road (Chiang Rai-Chiang Khong Road), adjacent to HomePro Maekorn, just 15 minutes from Mae Fah Luang Airport, opening bookings for areas near the park and clubhouse, large single-family homes with 4 bedrooms and 4 bathrooms, with prices starting from 4.49 – 10 million baht.