Panasonic is entering the Modular Construction & Housing business in collaboration with Siam Steel International Public Company Limited. This move is driven by the observed labor shortages in the construction industry, issues related to the quality of skilled labor, and the significant factor of the increasing aging population, which is approaching levels seen in Japan. Additionally, the lifestyle in Thailand is becoming more similar to that of Japan, with a growing interest in health among the Thai people.

The Modular Construction & Housing initiative incorporates #nanoeX technology for improved health, focusing on the development of Living Spaces using high-quality materials that Panasonic specializes in, combined with Siam Steel International's expertise in housing construction. The Modular Construction & Housing line features 6 models of single-family homes, with 2 models each:
- Model S: 2 designs, 200 sq.m.
- Model M: 2 designs, 250 sq.m.
- Model L: 2 designs, 370 sq.m.
The starting price is 35,000 THB per square meter.

These models are not produced in Japan but are manufactured in Thailand, recognizing the potential and strengths of this model as a modular home, including a unique air circulation system that is not available elsewhere. However, Panasonic does not intend to enter the real estate development market; instead, it views this as a business to supply units to developers, positioning itself as a factory builder, partnering with developers rather than competing with them. Panasonic is confident that this factory-built approach will be more cost-effective and faster.






Panasonic has thus outlined its operational strategy in Thailand and the ASEAN region for 2021, starting April 1, focusing on two main areas:
1. Expanding the lineup of housing equipment to meet the increased time spent at home, including:
- Resyone Plus, a robotic bed for the elderly that can be converted into a wheelchair, set to launch in July this year.
- The introduction of Smart Box, an IoT (Internet of Things) delivery box connected via the internet.
- Unit Bath (prefabricated bathroom).
- MirAle, an IoT platform for controlling home appliances and devices via smartphone.

2. Expanding the air quality product line and entering the non-housing market with:
- ziaino air purifiers that eliminate unpleasant odors and combat bacteria.
- Wall-mounted ventilation fans designed to prevent PM2.5 dust, set to launch in April.
- Development of nanoeX devices, which are high-efficiency electrostatic water particles that help eliminate airborne contaminants such as viruses and bacteria.
- ziaino air purifiers and odor eliminators, the first of their kind in Southeast Asia.