Origin has unveiled its plan ORIGIN NEXT LEVEL to elevate its real estate business in terms of Business Expansion and Living Solutions, launching 20 new projects valued at 20 billion baht, along with new brands such as Origin Plug & Play, Brixton, Hampton, and Original, catering to a diverse range of groups including Startups, Pet Lovers, Campus, Investors, Affordable Niche, and Silver Age. The company is collaborating with various partners, including Samitivej, to introduce services like Hospital at Home and to establish a Senior Living Lab that addresses the needs of the Now Normal lifestyle, expanding its portfolio into new business areas with a focus on Logistics Center, Healthcare, and Asset Management, creating an ecosystem that caters to consumers across all generations and life stages. The sales target is set at 29 billion baht, the highest in the company's history, with a total revenue target of 14 billion baht.

Mr. Pirapong Jarunek, CEO of Origin Property Public Company Limited (ORI), a comprehensive real estate developer, revealed that due to the rapid and unforeseen changes in 2020, the company has continuously learned and adapted, gaining new experiences, perspectives, and ideas for consumer-focused business operations. This has been a year of significant growth for the company. In 2021, the company will not only continue to grow but will leverage all the knowledge gained throughout 2020, combined with a Disruptor Mindset, which is the DNA of the Origin team, to elevate the company in every aspect under the concept “ORIGIN NEXT LEVEL”, creating an ecosystem that can comprehensively care for consumers at every stage of life.

The ORIGIN NEXT LEVEL concept consists of two main pillars:

1. Next Level of Business Expansion - Expanding the business both horizontally and vertically with new locations, new brands, new business segments, and new collaborations to meet new target segments. This year, 20 new residential projects will be launched, with a total project value of 20 billion baht.

2. Next Level of Living Solutions - Innovating new functions and services in housing and condominiums to meet the living behaviors of people in the Now Normal to Next Normal eras.

“Today, we do not see ourselves merely as a housing developer; we envision ourselves as a business group with products and services that can continuously evolve, or Beyond Property, to meet the needs of all generations throughout their lives,” said Mr. Pirapong.

The company is confident that its Next Level forward plan will establish a strong and stable growth foundation for the long term, resulting in sales of 29 billion baht in 2021, the highest since the company's inception, or an All Time High, with total revenue of 14 billion baht.

Ms. Suphalak Janpitak, CEO of Britania Co., Ltd., a developer of Modern British-style housing under the Origin Property group, stated that over the past three years, the company has become the New S Curve of the group, successfully developing quality products that have earned consumer trust, closing sales on several housing projects within just a year and a half, and expanding its housing brand to four brands: Belgravia, Grand Britania, Britania, and Brighton, covering the market from 2.5 to 50 million baht.

In 2021, the company will continue to grow at the Next Level, aligning with Origin Property's vision, launching 11 new projects valued at over 10.4 billion baht, positioning itself among the top developers in the horizontal property sector this year, reinforcing its strength that has continuously grown since its establishment. The market expansion this year will focus on new locations, particularly in the western part of Bangkok, where demand remains high, laying the foundation for project accumulation to cover 10 provinces by 2022. At the same time, the company has also updated its logo to reflect its identity and modern adaptability to current market conditions.

Mr. Apisit Sunthornchookiat, Co-CEO of Origin Condominium Co., Ltd., a developer of smart condominium businesses under the Origin Property group, noted that the significant changes in consumer demand in both the Now Normal and Next Normal eras have opened up new growth opportunities. This year, the condominium business group under Origin will grow at the Next Level by developing a total of 9 projects valued at 9.6 billion baht, focusing on locations near the BTS and EEC, with four new brands targeting new segments: 1. Origin Plug & Play targeting Gen Y and Gen Z, especially those starting their own startups, with amenities suited for this demographic; 2. Brixton, an affordable niche brand targeting specific markets; 3. Hampton, a brand for investors with special privileges and guaranteed returns, piloting in Sriracha and Rayong; and 4. Original, a condominium targeting the Silver Age market.

“In 11 years, Origin has developed condominium projects worth over 110 billion baht, receiving continuous positive feedback from consumers because we think quickly, adapt quickly, and develop quality products and services that meet the needs of modern consumers. With these four new brands, along with our original brands like The Origin, KnightsBridge, Soho Bangkok, and Park Origin, we will be able to expand our customer base and better meet consumer needs,” said Mr. Apisit.

Mr. Somsak Saengsuwan, Chief Product Design Officer of Origin Property Public Company Limited, stated that the Next Level of Living Solutions from Origin Property is based on the idea of providing consumers with good health and quality of life, while also incorporating functions that meet new trends arising from both the Now Normal and the aging society. The company has partnered with numerous health experts to provide comprehensive care for residents in both housing projects and condominiums, such as Samitivej Hospital, which has become a partner in virtual hospital services, offering health check-ups and nutritional counseling directly at residential projects or as Hospital at Home, facilitating consumers without the need to travel to hospitals. Additionally, the company collaborates with local hospitals near each project, such as Sinphat Hospital, to provide further convenience for consumers, along with spa services from Let’s Relax.

Furthermore, the company has partnered with specialized design centers to create a Senior Living Lab to research environments and facilities suitable for the living conditions of the elderly in Thailand today, enhancing the design of residential projects to better accommodate this demographic.

“This year, we have a variety of new brands, all of which have undergone collaboration and research to address pain points related to living. For instance, projects for pet lovers should include proper floor drainage to avoid living issues, and understanding what the elderly need in their living spaces. We think and study thoroughly to ensure our Living Solutions provide an elevated level of satisfaction for consumers,” said Mr. Somsak.

Mr. Pitipong Trai-nurak, Co-CEO of Origin Property Public Company Limited and CEO of One Origin, a company focused on generating recurring income, stated that this year, the Origin group will advance to the Next Level with three new business segments:

1. Healthcare Services, including beauty services, health service centers, and online health service platforms and technologies.

2. Logistics Center, developing real estate related to logistics businesses in collaboration with JWD InfoLogistics Public Company Limited, with plans to announce joint business plans by the end of April.

3. Asset Management Company (AMC), leveraging the knowledge and readiness within the group to robustly and comprehensively manage assets, including non-performing assets (NPA) and non-quality assets (NPL) that have increased due to the COVID-19 situation, utilizing expertise in consumer care, asset screening, project development, renovation, sales, and marketing to enhance consumer care and growth dimensions to a new level, with plans to announce business strategies and partnerships soon.

Meanwhile, the company continues to develop commercial real estate, with plans this year to develop the One Origin Sanampao project, an office building with an area of over 56,100 square meters, located near the BTS Sanampao station, which is well-positioned to meet the demand for office space in northern Bangkok, which continues to expand. The Origin Property group is confident that its products and services will meet the needs of all generations at every stage of life.

For Origin Property Public Company Limited (ORI), it has a diverse business structure, including:

1. Residential Development Business, having developed 81 projects such as Park Origin, The Origin, KnightsBridge, Notting Hill, Kensington, and Britania, with a total project value of over 125 billion baht.

2. Recurring Income Business, including hotels, serviced apartments, and retail.

3. Service Business, including property management, real estate brokerage, and consulting services, with a vision to continuously expand into new business types to become a comprehensive real estate operator.