Grand Unity Highlights 2021 as the Year of Optimization, Advancing Changes in Every Dimension for a Stable Quality of Life Standard

to meet the needs of customers looking for condominiums in a situation that requires more careful decision-making, resulting in a 29% increase in units sold from 2019. Additionally, the company successfully closed sales for the projects U Delight Rattanathibet and CIELA Sripatum, under the 'Blue Series' brand, with a total project value of 4.853 billion baht, and completed the CIELA Charan 13 Station project before launching it to meet the real demand market in locations, reflecting that if the product or condominium is of quality, developed by a reputable company, and priced reasonably, there is still purchasing power even in a highly competitive market.” The year 2020 proved the company's stability and risk management capabilities well, thus 2021 will be a year where the executives and employees of Grand Unity will work together to drive the organization towards success

Sustainably, thus it is designated as the Year of Optimization, moving forward to strengthen every dimension by focusing on creating products, services, and personnel that can not only cope with the challenges of the business in a challenging situation and the changing consumer behavior in the digital age, especially under the New Normal situation, but also continue the organization's mission “Consider every element based on every reason for living, so you can live... based on your reasons - Makes Sense.” This emphasizes the importance of developing condominium projects for residential use, planning for 2021 to align with the real estate market direction, aiming to boost sales of completed projects worth over 3.4 billion baht and a backlog of sales to support transfers in 2021-2022 exceeding 3.2 billion baht. Additionally, there are projects awaiting development in various potential locations near the subway when the situation improves, estimated at 12.5 billion baht.

<\/span> 

Furthermore, Grand Unity has established three main strategies to drive the business for sustainable growth and align with the vision of Sustainable Living Standard Excellence, a stable quality of life standard, which includes 

1. Product Excellence Elevating product development to excellence for quality of life standards. The residential projects of Grand Unity are developed with attention to every process, collaborating with construction consulting partners such as Stonehenge International Public Company Limited, a leading company in Thailand for project management and construction management, to ensure that project development meets international standards. Additionally, Grand Unity is committed to delivering construction standards with modern innovations and technologies by selecting quality materials to meet every reason for living

whether it be Safety Glass or tempered glass throughout the project, and glass in every room, the design of Private Balcony for privacy and practical use, combined with the location advantages that Grand Unity sees high growth potential, equipped with convenient public utilities and transportation systems such as the subway, truly answering the needs of life.

“We are committed to developing condominium projects to truly elevate the quality of life of residents, as evidenced by the launch of the ANIL Sathorn 12 project with the concept of Luxury Redefined, 0 meters from the BTS Saint Louis station, which is the first residential project in Thailand to receive WELL Precertified^TM for Multifamily Residential Project, Gold Level according to the WELL Building Standard^TM from the International WELL Building Institute^TM (IWBI^TM) in the United States, a standard that will help elevate the quality of life of residents to live in buildings that consider seven important health factors, similar to leading global residential buildings that provide a perfect quality of life,” Mr. Worawart added.

2. Service Excellence Enhancing capabilities and elevating service to excellence to meet all life needs by prioritizing customers first, both before and after sales.
Stepping into a new level of modern and convenient service, whether customers visit the project in person or through an online Live Video Tour, there will always be sales consultants available to provide information, answer questions, and take care of customers.

Continuing to develop the “GRAND UNITY Mobile App” with a new design that improves the system and adds functionality (User Experience) while revamping (User Interface) to align with consumer behavior in the digital age, focusing on convenience and providing a good experience from usage 

Additionally, continuing to take care of customers as they enter the GRAND UNITY Family with special privileges and services for co-owners to facilitate easier living in various dimensions, whether it be GRAND UNITY Family Privileges offering numerous special benefits from the group of companies and partner allies, various workshop activities, referral fees for Members Get Members, etc. GRAND UNITY Family Services taking care of the quality of life of residents in Grand Unity projects with Home Friendly maintenance services under project warranties, Resale & Rental Services providing advice on buying, selling, and renting condominiums developed by the company for investment and property management, transferring project management to Senses Property Management Co., Ltd., a subsidiary of Univenture (UV), experts in professional management of common areas and condominium juristic persons with service standards for the utmost benefit of co-owners.

3. People Excellence prioritizing human resource development because we believe that capable personnel will be a crucial foundation for driving sustainable organizational growth by providing On-Demand training with specific, accurate, and appropriate content for job roles to create new ideas (Design Thinking) or new work approaches while maintaining work standards and enhancing personnel capabilities to grow in their careers or within the organization simultaneously.

Mr. Worawart further stated that “This year, Grand Unity continues to strengthen its business for development and drive towards success by enhancing the management team with experienced executives in the real estate sector, including “Taddao Jirasawat” taking on the role of Senior Director of Marketing and Corporate Strategy, “Pathawin Wongsathien” as Senior Director of Sales and Property Management for Investment, and “Pipat Niyathirakul” as Senior Director of Product Development and Construction Engineering, which is part of the company's strategy for personnel readiness.

Grand Unity is confident that this restructuring will enhance capabilities and serve as a key mechanism for the company's operations effectively and efficiently.