Onyx Hospitality Group <\/span>partners with Rattanakorn Asset to prepare for the opening of <\/strong><\/p>

Three leading international projects in Pattaya<\/strong><\/p>

The world's first Yoo Beach Club, the first Yoo in the Asia-Pacific region, and Shama<\/strong><\/p>

the first hub in Southeast Asia<\/strong><\/p>

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Senior executives from Rattanakorn Asset Co., Ltd., Onyx Hospitality Group, and Yoo Group
signed a management contract for multiple properties to manage the world's first Yoo Beach Club,
the first Yoo in the Asia-Pacific region, and the first Shama hub in Southeast Asia in Pattaya.<\/p>

Onyx Hospitality Group<\/strong><\/span> is one of the leading hotel management companies in Asia, continuing its partnership with Rattanakorn Asset Co., Ltd., a leading real estate company in Thailand, to manage three new projects located in eastern Thailand. This partnership aims to open the world's first Yoo Beach Club at Na Jomtien Beach, the first Yoo in the Asia-Pacific region, and the first Shama hub in Southeast Asia at Wong Amat Beach. Rattanakorn Asset Co., Ltd. has appointed Onyx Hospitality Group to manage these three new projects as part of the recently signed business partnership agreement to manage the beach club and hotels.<\/p>

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The Yoo Beach Club and Yoo will be designed by Yoo Studio in London, UK, and will be part of the Yoo Hotels and Resorts brand, which is one of the service businesses of Yoo Group, founded by renowned designer Philippe Starck and property developer John Hitchcox. The concept aims to elevate living through leisure in specially designed spaces. The Yoo Beach Club is designed to be one of the top beach clubs in the world and will be the first beach club developed along the southern coastline of Pattaya, adjacent to the Amari Jomtien Pattaya hotel, which offers a total of 400 rooms and is currently under construction alongside Yoo Beach Club and Amari Jomtien.<\/p>

Pattaya will be part of a mixed-use seaside property development that includes shopping centers and event spaces, scheduled to open in 2024. Additionally, Yoo and Shama Hub will be developed as two dual-branded hotels located in the same building on Wong Amat Beach, where both brands will offer unique services and experiences to guests.<\/p>

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Pattaya will be developed as a lifestyle-focused hotel with a total of 100 rooms inspired by local influences in the interior design of the lobby, showcasing music from local DJs and artwork from Pattaya artists, aiming to provide a unique stay experience with various amenities within the hotel, such as a sky lobby, dining options, and meeting rooms with stunning views from the rooftop pool bar, daily DJ performances, nail services, and sunrise running sessions, offering refreshing outdoor exercise opportunities and experiences to explore the surrounding areas. The hotel under the Yoo brand aims to be a leading brand that caters to a smart lifestyle, enjoying discovering new things and embracing modern technology. Shama Hub Pattaya is designed under the concept of adaptable spaces for diverse lifestyles, featuring a total of 250 rooms with additional amenities.<\/p>

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These include a lobby with co-working space, grab-and-go snack services, and apartment-style rooms that guests can customize to fit their lifestyle, whether for work, socializing, dining, or resting. This hotel will blend local identity with modern design, focusing on allowing guests to experience the charm of the surrounding area. Currently, Onyx Hospitality Group has two Shama Hub hotels under development, the first in Changchun and the second in Haikou, China, both scheduled to open in mid-2021. Mr. Douglas Martel, Chairman and CEO of Onyx Hospitality Group, stated, "Pattaya has always been our dream destination and is the birthplace of Onyx Hospitality Group, with the establishment of our first hotel that has been successfully operating to this day, Amari Pattaya and OZO North Pattaya.<\/p>

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The newest opening stands proudly alongside Amari Pattaya. With over 50 years of experience in expanding networks and managing hotels throughout the Asia-Pacific region, Onyx Hospitality Group continues to create new hotel brands and expand its network to new destinations. We sincerely hope that this partnership with Rattanakorn Asset will open opportunities to present hotels with new concepts and experiences, along with the first Yoo-branded hotels to be launched in the eastern coastal region of Thailand," said Mr. Jakkarat Ruangratnakorn, Managing Director of Rattanakorn Asset Co., Ltd. He added, "Since signing the hotel management contract with Onyx Hospitality Group last year, we have been in continuous communication and have been impressed by their brand awareness and ability to attract tourists to Onyx's hotels in Pattaya, as well as other destinations during these challenging times. Recognizing the potential for future growth, we are excited to continue our partnership with Onyx to develop hotels with unique concepts and experiences that will open in the coming years, including Yoo Beach Club, Yoo, and Shama Hub, allowing us to work closely with Onyx Hospitality Group and Yoo Group." Mr. Rich Millar, Vice President of Business Development for the Asia-Pacific region at Yoo Group, stated, "We are excited to launch the world's first Yoo Beach Club along with the first Yoo hotel in the Asia-Pacific region in North Pattaya. The main goal of Yoo is to elevate life through design and create community spaces that prioritize living. Through our collaboration with Onyx Hospitality Group, a hotel management partner across the Asia-Pacific region, and Rattanakorn Asset Co., Ltd., a visionary property developer we want to work with, we are confident that the opening of these three hotels in this region will be successful and will pave the way for future collaborations soon."<\/p>