"AP Thailand" Launches Major Campaign of the Year "HOMEMADE STORY: Making Your Home More Than Just a House" Aiming to Establish Itself as the Number One Leader in the Detached House Market

"AP Thailand" launches its major campaign of the year "HOMEMADE STORY: Making Your Home More Than Just a House" aiming to establish itself as the number one leader in the detached house market.

• Introducing 18 new detached house projects that integrate "more functional spaces" to meet every aspect of life in the Next Normal era, transforming every square inch of the home into something more meaningful than ever.
• Special collaboration with 8 artists from LOVEiS & FRIENDS and 7 famous YouTubers to showcase real-life living in AP's detached houses, presented through a special 13-episode series on the main channels "FACEBOOK and YOUTUBE APThai," with the first episode airing on Saturday, July 11.

Bangkok (July 7, 2020) - AP (Thailand) Public Company Limited, a leader in real estate development and urban living innovations, continues to assert its position as the number one leader in the detached house market by launching the major campaign "HOMEMADE STORY: Making Your Home More Than Just a House." This campaign introduces 18 new detached house projects under the brands CENTRO, THE CITY, and THE PALAZZO, with a total value of 20.43 billion baht, emphasizing the key success of "homes that understand life," with every square inch designed based on real insights and offering more functional spaces. A special highlight is the collaboration with artists from LOVEiS & FRIENDS and 7 famous YouTubers to creatively present ideas for real-life living in "spaces" both inside the home and in communal areas within a new context, showcased through a special 13-episode series on the main channels Facebook and YouTube "APThai," with the first episode premiering on Saturday, July 11.

Mr. Witakarn Janthawimon, Deputy Managing Director of Corporate Strategy and Creative Development at AP (Thailand) Public Company Limited, revealed that "AP has achieved sales of horizontal products worth over 12.81 billion baht in just 6 months (averaging weekly sales of no less than 490 million baht), accounting for 60% of the annual sales target for horizontal products (22.5 billion baht). This is a proud achievement for AP, even amidst the COVID-19 situation that has impacted all sectors, including the daily lives of urban families. During the stay-at-home campaign, AP's horizontal products have continued to meet every aspect of real usage, catering to both current customers and receiving positive feedback from new customers looking for homes with more space and functional areas to accommodate activities for all family members, while also providing privacy when living together for extended periods. All of this serves as the core of our work in developing residential projects under AP, especially for detached houses, where every area, both inside the home and in communal spaces, is designed based on an understanding of the insights and needs for detached houses in each location, offering both design concepts and functional spaces within, as well as communal areas that can accommodate the shared use of family members across different age groups."

"The recent COVID-19 crisis, which will continue for some time, has made urban families understand the meaning of 'home' even more. The need to return to living and doing everything at home 24/7 to maintain social distancing for the safety of themselves and the community has made the context of a single home need to serve multiple functions, such as being a school for children, a family restaurant, a personal gym for mothers, or an office for fathers, etc. All of this reflects the important dimension of 'functional space' in the home that must respond to the drastically changing lifestyle in the Next Normal era, and AP believes that these factors will be crucial in influencing urban families' decisions to purchase homes moving forward, alongside considerations of 'location' and 'affordable pricing packages' that are the foundational elements," Mr. Witakarn added.

Ms. Pimphan Prechanont, Senior Director of Business Development for the Detached House Product Group at AP (Thailand) Public Company Limited, stated, "To build upon the idea of living in the Next Normal era, where everyone spends more time at home, making every space in the house more meaningful, this is the inspiration behind the detached house product campaign this quarter, under the name 'HOMEMADE STORY: Making Your Home More Than Just a House.' This campaign communicates the thinking and working methods of AP's detached houses, aiming to deliver 'homes that truly understand life.' We have collaborated with 8 artists from LOVEiS & FRIENDS and 7 famous YouTubers, representing family members from every generation, to share stories of joy and memorable moments that arise from real-life living in AP's detached houses across its 3 main brands: CENTRO, a home for starting families; THE CITY, modern design detached houses for new families; and THE PALAZZO, a luxury flagship mansion. These stories will be presented through music and creative activities in various formats, resulting in the HOMEMADE STORY series consisting of 13 special episodes, which we believe will bring happiness, laughter, and new ideas for living in the home in a new way."

Mr. Teepaj Kwanon, CEO of Loveis Entertainment Co., Ltd., added about the collaboration with AP under the HOMEMADE STORY campaign, saying, "At LOVEiS, we have a family-like atmosphere; our team and artists take good care of each other. This familial bond reflects in our music, where every artist presents works that truly come from their own identity and style. This means that our music serves as a 'space' to connect feelings and understanding between artists and their fans, similar to the design philosophy of AP's detached houses, where every area in the home not only accommodates private living but also acts as a bridge to connect relationships among family members of different ages. For this HOMEMADE STORY campaign, we have representatives from 8 artists from LOVEiS & FRIENDS, such as Lipta, Singto Numchok, Pod Thanachai Ujjin, Panpan Yiyiyi, Ben Chalatit, Mariam Gray Alkalali, Lamoon Brand, and the band MEAN, who will take on all 6 Space Missions, focusing on real space usage in AP's detached houses. We believe that fans will see stories, lifestyles, and creative works of the artists in the beautiful and lush atmosphere of the detached house projects, with each artist bringing fun ideas from different spaces according to their lifestyles and ages. Each episode will showcase new ideas for using spaces in the home, along with beautiful live music from them, and surprises that will surely bring smiles to viewers' faces."

"Additionally, in the campaign 'HOMEMADE STORY: Making Your Home More Than Just a House,' we have also collaborated with 7 famous YouTubers, including March Chutavuth, Ploy Chidjan, and family, Asa Pa Pha Long, Mint I Roam Alone, Peach Eat Laek, Spin 9, and Bearhug, who will take on 7 Space Missions to share new ideas and lifestyles of living in AP's detached houses, showcasing a rich variety of experiences, warmth, fun, creativity, and what it would be like if an entire house became a tourist destination while YouTubers are confined at home," Ms. Pimphan added.