Sansiri has positioned itself as the number one leader in real estate, aggressively entering the market with a proactive strategy that emphasizes the concept 'Made for Life for a Better Life for Everyone.' This approach targets every market segment, reflecting the image of a brand that understands and reaches out to everyone, offering more than just a lifestyle.

Sansiri is advancing its new brand strategy, promoting the idea 'Made for Life for a Better Life for Everyone' to become a brand that is accessible and tangible, targeting new-generation customers across all segments.

Understanding and reaching out to everyone with a new image, Sansiri offers experiences through four core pillars: Product (Made For Everyday), Service (Made For You), Culture (Made For Sharing), and Sustainability (Made For Better).

By highlighting unique selling points, Sansiri has made its offerings easily accessible with eight key features that deeply transform its DNA while communicating a new brand image.

Sansiri has launched its latest TV commercial, featuring nine stories that expand awareness and reinforce the image of a 'brand that is accessible.'

Through comprehensive campaigns and marketing communications, Sansiri aims to maintain its position as the 'number one brand for those wanting a home,' targeting all market segments.

U Phaholyothin, the Chief Creative Officer of Sansiri Public Company Limited, stated, 'For over 36 years, Sansiri has developed real estate businesses based on a deep understanding of customer behavior and needs (Customer Insights), which is the core reason why Sansiri has gained trust and confidence from customers across all segments, becoming the 'number one brand for those wanting a home' that resonates with customers from every generation. We believe that happiness starts at home, and the simplicity and experiences of daily life are the foundation of our concept 'Made for Life for a Better Life for Everyone,' reflecting Sansiri's identity and commitment to delivering a lifestyle that goes beyond just housing. We believe that a good home, aside from beautiful design and functional solutions, should remain timeless and beautiful at all times. Sansiri also provides a quality living community and lifestyle for customers through the Community & Culture we create, fostering a society of sharing and elevating our responsibility towards the global community and environment.'

Sansiri Made for Life presents new lifestyle experiences through an easily accessible and tangible brand image, focusing on four key pillars:

Made For Life, Made For Everyday - Sansiri believes that a good life begins at home. Therefore, Sansiri develops products that cater to every lifestyle for everyone every day, enhancing quality of life and positive feelings through the definition of a home that has more functional and design solutions, allowing for joyful daily use. This will be evident in the projects set to launch this year, including Anasiri, Siri Place, Burasiri, and Kawa House.

Made For Life, Made For You - Another crucial aspect of Sansiri is its service, which stems from understanding and addressing the needs of residents throughout their living experience. Sansiri has developed services that are appropriate and best for everyone, including Home Financial Planner, Security System, Living Management, Sansiri Family, and Home Care, among others.

Made For Life, Made For Sharing - Sansiri does not just build homes for customers but also creates a good living community, fostering a culture of living in the Sansiri way across all areas (Community & Culture) through spaces that share lifestyles and cultural practices, creating new friendships. This is facilitated through Community Hubs in various projects or at SIRI House.

Made For Life, Made For Better - Sansiri believes that true happiness comes from sharing good things for the community, neighbors, and everyone around us, to improve life sustainably. Under Sansiri, we aim to bring the new generation closer to nature, recognizing the value and importance of green spaces, which can be experienced through Sansiri Backyard both in homes and common areas, promoting tree planting through Tree Story, and even in Waste Management, from the household level to projects. All of this will encourage people to care about the environment and make the world a better place.

U Phaholyothin further stated, 'Elevating the Sansiri brand to be more accessible and tangible through the Made for Life strategy reflects our view that the new generation perceives success differently than before, moving away from material possessions that reflect identity through objects. Today, life experiences are valuable and indicative of life's success (New Luxury), as seen in the pursuit of experiences that enrich lifestyles in various aspects. Therefore, the brand's image communication will cater to being a 'brand that understands and reaches everyone' across all target groups and segments, including single houses, townhomes, mixed projects, and condominiums. This will be adjusted and communicated through the Mood & Tone and CI of the brand, reducing the harshness of colors and creating awareness through new TV commercials that emphasize the idea that life experiences can happen anywhere, not just outside, but at any time with everyone in every Sansiri space. We want to convey the moments of life and relationships of diverse people, showing that a good life can happen at Sansiri. The nine stories will be shared to create awareness through comprehensive media, including television, websites, and social media starting from June 20, with influencers sharing stories that reflect the Sansiri family’s perspectives, showcasing the Made for Life concept that Sansiri truly understands individual needs and lifestyles, as if designed specifically for each Sansiri family with eight distinct and superior key highlights:

Educational Playground - Creating imaginative play areas for learning in various projects to enhance creativity and skills, in collaboration with experts from Samitivej Children's Hospital, designing play experiences that challenge children's physical movement and creativity.

Sandee - A delivery service robot that utilizes technology to facilitate the delivery of items, notifying through the Sansiri Home Application.

Green Space Rooftop - No matter where you are, there is green space available for your peace of mind, with ample green areas ready for everyone on the rooftops of condominiums.

Residents in single houses, townhomes, and mixed products will experience:

Sanctuary Space - A 'home' for true relaxation, emphasizing a seamless connection between living in the home and resting in nature.

Good Neighborhood - Good friendships can develop nearby, fostering new relationships within a quality community in the Sansiri style.

Common Space - A common area for all family activities that is more private and secure, including Club House, swimming pools, and large gardens that accommodate all family activities, whether Work, Play, or Learn.

Tree Story - Nature that fulfills the definition of 'home,' as Sansiri provides natural spaces designed for planting both small and large trees beautifully, both inside homes and in common areas.

Club House - Unique and distinctive, reflecting the identity of residents, with each project featuring a different Club House that enhances the identity of residents and reflects every achievement in life, surrounded by diverse facilities that cover all aspects of life.

The new campaign brand of Sansiri, Made for Life for a Better Life for Everyone, will be driven through four main strategies to make Sansiri a brand that is accessible to all target groups across all segments, reflecting the brand image that resonates with the new generation through unique and superior selling points, offering the best with a communication language and approach that has a human touch. All brand communications will be in an easily understandable and accessible language, serving as another major strategy that will be a turning point and create a new dimension for the brand, ensuring that Sansiri remains the 'number one brand for those wanting a home' and strengthens the brand in the long term,' U Phaholyothin concluded.