Supalai Public Company Limited has launched its latest campaign 'Homes Designed from Real Life' through an advertisement that reflects the real experiences of residents, emphasizing the strength of home design to stimulate the marketing of horizontal projects. This aligns with the company's marketing strategy that adapts to changing customer behaviors in the New Normal era.

Mr. Traitecha Tangmattatham, Managing Director of Supalai Public Company Limited, revealed that with over 30 years of experience and expertise in real estate development, Supalai has created residential projects that include both condominium and horizontal projects in Bangkok, its suburbs, and key provinces across the regions. This has provided the opportunity to understand the diverse lifestyles of customers, leading to a deep understanding of the true needs of homebuyers. Consequently, the company has adjusted its marketing strategy to align with the changing behaviors of customers in the New Normal era, shifting from a preference for living in condominium units to homes that offer more private space for every family member. Customer demand has been surveyed, and the insights gained have informed the design development of Supalai homes based on real-life experiences.

From real experiences and feedback from customers, it has been found that many who decide to buy a home are not just looking for their first house, but rather a lifelong home where everyone can spend time together. Therefore, the focus is on functionality to accommodate all family activities, while also ensuring that household members have privacy. This has led to the use of materials that minimize noise from outside. Supalai homes emphasize lightweight brick structures to support future modifications. Additionally, considering Thailand's hot climate, project layouts prioritize wind direction and utilize materials that keep homes cool and energy-efficient.

With a deep understanding of real life accumulated from extensive experience, the inspiration for creating the latest advertising film 'Homes Designed from Real Life' ('BUILT FOR REAL LIFE') emerged. This campaign promotes horizontal projects in line with the company's core strategy, aiming to communicate primarily with the younger generation. The decision to purchase a home is a significant life event for customers; therefore, the presentation goes beyond superficial aspects like luxurious lifestyles or trendy decorations, focusing instead on the essence of real-life daily living.

The narrative in 'Homes Designed from Real Life' is presented from a perspective rarely seen in other advertisements, filled with familiar stories such as household chores, cooking, and spending time together. Although it may involve some chaos, it is also filled with happiness, which is the most beautiful aspect for residents of Supalai homes.

The advertisement 'Homes Designed from Real Life' can be viewed at https://youtu.be/Vzq1bF4SW8s. The company thanks all customers for sharing their real experiences, which contribute to the development of home designs that meet the lifestyle needs of every family member.