Asset World Corporation is ready to move forward to a better future, highlighting 3 strategies to enhance business potential with safety standards under the SHA plan, The Core 5 for Safety and Clean, and the service “AWC Infinite Lifestyle”. This new lifestyle aims to strengthen the Thai economy post-COVID-19.

Asset World Corporation, or AWC, a leading real estate developer in Thailand focused on comprehensive lifestyle solutions, reaffirms its commitment to building a better future while enhancing the potential of its businesses after COVID-19 with 3 strategies: BETTER PEOPLE, BETTER LIFESTYLE, BETTER ECONOMY. Starting with BETTER PEOPLE, AWC ensures full hygiene and safety compliance by responding to government policies and pushing its projects to meet the Safety and Health Administration (SHA) standards, alongside the master plan “The Core 5 for Safety and Clean”. This includes strict hygiene measures for employees, tenants, and customers. Additionally, BETTER LIFESTYLE leverages the diverse portfolio to meet the New Normal lifestyle with a new service experience “AWC INFINITE LIFESTYLE”, focusing on hygiene and safety under global service standards, catering to the flexible needs of customers. Furthermore, AWC is open to collaboration with BETTER ECONOMY, fully reopening its businesses while continuing to develop quality projects to support tourism and create a better future for all sectors and the Thai economy sustainably.

Nawallapa Traisorat, CEO and Managing Director of Asset World Corporation Public Company Limited, stated, “The COVID-19 pandemic has changed global behavior, leading to a New Normal across all industries, especially in tourism, where hygiene and safety are paramount. AWC is fully prepared to adapt, establish new standards, and promote the tourism ecosystem in Thailand to return to normal while enhancing the potential of its businesses after the COVID-19 crisis ends, to improve the quality of life for Thai people and strengthen the nation's foundation.”

BETTER PEOPLE (Better Health) focuses on ensuring hygiene for customers using AWC's projects by participating in the Amazing Thailand Safety & Health Administration (SHA) program, responding to government tourism policies by pushing over 29 projects across the hospitality and commercial real estate sectors to meet SHA standards, which serve as a quality assurance symbol for hygiene and service standards for both Thai and foreign tourists. Recently, the Athenee Hotel Bangkok, a Luxury Collection Hotel, became the first project in Thailand to receive SHA certification, demonstrating AWC's readiness and capability to operate and drive tourism in Thailand as the COVID-19 situation improves.

To align with SHA standards and ensure full hygiene confidence, the master plan “The Core 5 for Safety and Clean” includes:

  • Secure Screening: Temperature checks for everyone entering the project and scanning the Thai Chana application before using services.
  • Social Distancing: Managing crowd sizes and maintaining distance.
  • Super Hygienic Cleaning: Emphasizing hygiene by cleaning frequently touched surfaces every hour and public areas every 2 hours.
  • Support Care Service: Educating all involved parties on hygiene to reduce infection risks.
  • Safety Trace: Maintaining a database for accurate tracking, including customer data collection through the AWC application.

BETTER LIFESTYLE (Better Quality of Life) utilizes AWC's diverse portfolio in hospitality and commercial real estate, covering key areas in Bangkok and major tourist cities across Thailand, to meet the New Normal lifestyle for customers and tourists comprehensively. AWC is set to launch the new service “AWC INFINITE LIFESTYLE”, designed to inspire limitless lifestyles, offering freedom and flexibility in work and leisure with a focus on hygiene, safety, and premium quality from its hotel group. Customers can enjoy various services tailored to their lifestyle, including health and beauty, relaxation retreats, spas, fitness, dining, and meeting facilities under global hotel standards, available in customizable packages. In June, “AWC INFINITE LIFESTYLE” will offer a special program as a gift to Thai people and promote domestic tourism with the Bangkok Holidays Lifestyle, a Gift of Happiness package, providing premium retreat experiences at five-star hotels with award-winning cuisine, all at an attractive price.

BETTER ECONOMY (Stronger Thai Economy) marks the full reopening of AWC's businesses after government orders, including retail operations since May 18, 2020, and the gradual reopening of hospitality services, ready to support the recovering domestic tourism market. For instance, the Hua Hin Marriott Resort & Spa has been operational since May 18, 2020, with weekend occupancy rates exceeding 80%. AWC is also planning to enhance various projects to become top tourist destinations, such as the Asiatique The Riverfront, which will undergo renovations starting May 31, 2020, to prepare for welcoming tourists again, focusing on safety systems and infrastructure improvements, as well as creating new attractions and memorable experiences for customers and tourists.

“We expect that implementing these 3 strategies toward a better future will instill confidence in customers, tourists, and users of our projects, aligning with the new lifestyle and helping to create a better future for the country's tourism in the long term, which is crucial for the Thai economy to return to normal quickly and grow strongly,” Nawallapa concluded.