During the period of social distancing, many people have adjusted their lifestyles to stay at home more, with a significant number working from home (WFH). This shift means that daily life is changing constantly. We can observe changes in people's behaviors, such as binge-watching movies and series, becoming amateur chefs, gardening, or even redecorating their homes and refreshing their workspaces to avoid boredom. Naturally, this leads to an increase in online shopping as people seek new items for their homes.

We are adapting to the “New Normal”

In response to the changes over the past 2-3 months, what was once “new” is becoming a “normal” part of daily life. This has resulted in a significant shift in consumer behavior, emphasizing convenience that aligns with lifestyle needs. In the past, people were accustomed to making simple purchasing decisions for everyday items like groceries and fashion. However, now they are increasingly purchasing larger items such as furniture, appliances, and even construction materials.

This new way of life has turned into a trend for online shopping, particularly for home decor and construction materials. While there was some interest in these categories before, the current situation has accelerated this trend. Consequently, many businesses are adjusting their strategies to attract WFH individuals and online shoppers. One such business is the marketplace NocNoc.com, Thailand's first comprehensive online shopping site for construction materials and home decor, which has seen unprecedented activity.

NocNoc.com has grown by 3.3 times, effectively meeting the massive increase in demand

NocNoc.com has positively benefited from this situation, with user traffic increasing by 4.7 times over the past 2-3 months, leading to a sales surge of 3.3 times (comparing sales from January to April 2020), with the highest single order reaching 500,000 Baht.

This new statistic reflects the continuous rise in demand for essential items through online channels. The shopping behavior of consumers in the home decor and construction materials categories shows that many are increasingly interested in home decoration, addressing various purposes—not just for living but also to meet lifestyle needs, such as creating reading corners, cooking areas, or spaces for gardening, as well as facilitating leisure activities like watching movies, listening to music, and gaming.

Interesting statistics from NocNoc.com

The top three best-selling product categories are:

  1. Sofas, growing by 410%
  2. Mattresses, growing by 360%
  3. TV stands, growing by 228%

The top three product categories with the highest growth rates are:

  1. Tableware items, such as glasses and dish sets
  2. Outdoor wooden flooring, such as balcony flooring
  3. Gardening and lawn items, such as plant pots and vertical gardens

The most searched items on the website include:

  1. Office furniture
  • Office chairs, searched 177% more
  • Desks, searched 93% more
  1. Small kitchen appliances
  • Air fryers and hot pot, searched 670% more
  1. Furniture
  • Sofas, searched 60% more
  • Mattresses, searched 80% more
  • TV stands, searched 80% more
  1. Flooring materials, growing by 163%

The peak usage times are:

  • 8:00 PM - 9:00 PM
  • 2:00 AM - 3:00 AM
  • 10:00 AM - 1:00 PM

The top three provinces with the highest user traffic are:

  1. Bangkok
  2. Nonthaburi
  3. Chonburi

User age demographics are:

  1. 25-34 (30%)
  2. 35-44 (30%)
  3. 45+ (25%)
  4. Under 24 (15%)

Beyond quality products and services, NocNoc.com also considers its partner merchants

The NocNoc.com team is dedicated to working at full capacity to prepare for customer care, whether for buyers, sellers, or craftsmen, focusing on building the highest trust and providing a great experience, ensuring that first-time users not only receive quality products but also leave with a memorable experience.

Given the current situation, NocNoc.com understands and empathizes with sellers, aiming to help small entrepreneurs adapt and survive by reducing commission fees to 0% over the past month, allowing the online shopping business to continue growing. This has resulted in a record number of sellers joining NocNoc.com, with expectations that by the end of 2020, the number of SKUs will triple compared to 2019.

NocNoc.com addresses all home-related needs

NocNoc.com is an online source for furniture and home decor, gathering renowned furniture stores, home decor brands, and appliances from sellers across the country in one place, with over 1,000 stores and more than 50,000 items updated monthly in various styles, including:

  • Furniture: tables, beds, chairs, sofas, mattresses, massage chairs, health chairs
  • Decorative items: lamps, picture frames, vases, cushions, and more
  • Decor materials: flooring tiles, laminate wood, vinyl tiles, curtains, blinds, wallpapers, with installation services and warranties
  • Appliances: TVs, refrigerators, air fryers, air purifiers, and even PlayStation consoles

NocNoc.com offers great promotions and deals

Customers can purchase at very reasonable prices without worrying about budgets. For those looking to enhance their home, shopping is now available with no minimum purchase for first-time customers! You can register to receive a 20% discount, up to 5,000 Baht. Hurry, as this promotion is valid until June 30, 2020. Soon, NocNoc.com will celebrate its first anniversary with a major campaign offering significant discounts throughout June. Don’t miss out on these fantastic deals!

Explore products and more details at www.nocnoc.com or call 02-029-7822. New customers can register to receive discounts at bit.ly/367m3wu.