Charn Issara has launched the ISSARA FLEXI FOR YOU campaign to provide flexibility and support to customers during the COVID-19 pandemic, prioritizing their concerns and safety under the FLEXI CARE initiative. The campaign features the FLEXI DEAL promotion, making it easy to book with low payments and discounts of up to 40% on homes, condos, and luxury villas. The sales strategy has been adapted to align with the current situation, ensuring peace of mind for customers with 11 quality projects offered at special prices, starting today until June 15, 2023.

Mr. Dithwat Issara, Assistant Managing Director of Media Creation and Technology Information at Charn Issara Development Public Company Limited, stated that the COVID-19 pandemic has forced many businesses to adapt, including the real estate sector, which must develop housing that aligns with the current situation. This is a new phenomenon known as the 'New Normal,' where consumer behavior in choosing housing has changed, and property developers must quickly adjust to the situation.

During the COVID-19 outbreak, the real estate market has been significantly affected. The company has implemented various measures to assist and reassure customers, including safety protocols, support for customers in the process of down payments, and ensuring a safe and comfortable experience when visiting projects. Strict screening measures, serious social distancing, and thorough cleaning and safety protocols have been established, which the company will continue to uphold in developing housing that meets customer behaviors. This has been a continuous focus for Charn Issara in developing every project.

“After the COVID-19 situation ends, I believe that customer behavior in choosing housing will change, entering a New Normal era where society will become an 'Individual Society.' Customers will prioritize personal space and seek low-density housing while being more concerned about health safety. Therefore, developers must quickly adapt their housing development models to meet the changing societal needs,” Mr. Dithwat said.

Recently, Charn Issara has launched the ISSARA FLEXI FOR YOU campaign to adapt its business operations and provide flexible services to customers quickly. This campaign is divided into two parts: FLEXI CARE, which implements safety measures to prevent the spread of COVID-19 for customers, including:

  • CI FAMILY: Caring for customers in office buildings, residential condominiums, and villages by implementing safety measures and increasing confidence for Charn Issara families through strict screening points, serious social distancing, and thorough cleanliness and safety protocols.
  • CI MEMBER: Readiness to assist Charn Issara members facing issues during down payment periods by inquiring and providing help, along with a dedicated advisory team offering online personal consultations. Additionally, customers affected by payment difficulties can contact the Personal Assistance team for help in extending or adjusting payment plans.
  • CI POTENTIAL MEMBER: Ensuring peace of mind, convenience, and safety when customers visit projects by establishing strict screening points, serious social distancing, and thorough cleanliness and safety protocols.

 

“All the measures we have implemented reflect our care and concern for everyone's safety, regardless of any crisis that may arise. Charn Issara is ready to be part of alleviating any burdens that may occur, which is something we must adapt to and remain flexible in our operations to align with various situations,” Mr. Dithwat stated.

Furthermore, regarding FLEXI DEAL, Charn Issara offers flexible options for customers, including FLEXI PROMOTION, which allows easy booking with low payments and discounts of up to 40% on 11 quality projects from Charn Issara Group, including houses and condos in Bangkok and other provinces. These projects include Issara House Bangna, Issara Residence Rama 9, Issara Collection Sathorn, The Issara Sathorn, Izzy Suk Sawat, Sitthawan Vacation Home Pak Chong-Khao Yai, Blue Sapphire Beachfront Condo Cha-am-Hua Hin, Blue Condo Cha-am-Hua Hin, ready-to-move-in condos at The Issara Chiang Mai, and luxury villas at Baba Beach Club Hua Hin and Baba Beach Club Phuket, with flexible booking prices starting at just 2,020 THB and payments starting at 9,900 THB for specially selected limited units available only for online bookings.

“Part two is FLEXI ASSISTANCE, providing peace of mind with personal advisors ready to schedule private project viewings or offer Home Delivery services. Part three is FLEXI BOOKING, increasing convenience for customers to book online. Part four is FLEXI CONNECT, expanding contact channels through Line@, Facebook, Live Call, and the Charn Issara website, with extended working hours for customer inquiries. Finally, FLEXI PAYMENT allows flexible payment options, enabling customers to customize their down payments to be equal for each installment, gradually increase payments, or pay more upfront and request larger reductions. Customers can discuss their options with us,” Mr. Dithwat explained.

Mr. Dithwat stated that this sales strategy is a new platform designed to meet customer needs through easy-to-use online sales channels that genuinely respond to their demands, emphasizing easy access to comprehensive project information, special offers, and secure payment methods, along with close service. We are committed to caring for customers sincerely and believe that the 11 selected projects will meet customer needs effectively. The company has continuously prioritized adapting to changes and adjusting the business environment to align with the New Normal of consumers moving forward.

For customers interested in the projects, more details can be found at www.charnissara.com. The campaign will run from today until June 15, 2023.