RML Views COVID-19 Impact on Real Estate in the Short to Medium Term, Expands Online Sales Channels with O2O Strategy to Boost Sales

Apr 23, 2020 | view 1,529

RML Views COVID-19 Impact on Real Estate in the Short to Medium Term and Moves Forward to Enhance Comprehensive Safety Measures while Expanding Online Sales Channels with O2O Strategy to Boost Sales

As the COVID-19 virus spreads globally, the number of infections and deaths continues to rise daily. Currently, the virus has spread to 210 countries worldwide, with over 2,637,790 confirmed cases and a death toll reaching 184,230 (as of April 23, 2020). The pandemic has significantly impacted the economy and society in many countries, causing major business sectors to come to a halt. The real estate sector is also facing this challenging situation.

Lionel Lee, CEO of Raimon Land Public Company Limited (RML), a leader in luxury real estate development in Thailand, discussed the COVID-19 outbreak amidst the global economic slowdown. The real estate market in 2020 faces negative impacts in the short to medium term. RML prioritizes the care of its employees, investors, and customers while adjusting strategies to cope with the effects of COVID-19.

RML has enhanced its preparedness for the COVID-19 situation by implementing a Business Continuity Plan (BCP). RML confirms its readiness to serve customers fully, with staff present at showrooms and employees working from home to ensure continuous service. Previously, showrooms were closed for cleaning and disinfection, in compliance with government measures. However, they reopened on April 18 for customers who had made appointments to visit projects, offering an Exclusive Private Tour format. The company continues to emphasize cleanliness and safety, promoting mask-wearing, handwashing, temperature checks for employees and customers visiting projects, and providing hand sanitizer for good hygiene before entering the showroom.

At the same time, the company promotes sales through online channels using an O2O (Online to Offline) strategy, allowing customers to view luxury projects online before deciding to visit in person. This approach aims to stimulate purchasing interest and directly reach customers, while also providing a health safety channel during this period.

Interested parties can view projects through this system at https://www.raimonland.com/th/residentials, which is expected to drive project sales further.

With its position as a leader in Thailand's luxury real estate sector, RML develops outstanding projects that combine creative design concepts, resulting in unique and well-known designs.

However, it is impossible to predict how long the COVID-19 outbreak will last. What is crucial is being as prepared as possible to ensure business continuity, allowing RML employees to serve customers without interruption. The company will closely monitor the situation and enforce strict measures to prevent the spread of the virus, instilling confidence in all customers.

Currently, RML has the following projects available for sale: