Pruksa Adjusts Sales Strategy to Combat COVID-19, Expands Online Channels and Launches Special Campaigns to Boost Sales
Ms. Supattra Paopiangsub, Chief Executive Officer of Pruksa Real Estate Public Company Limited, revealed that due to the escalating COVID-19 pandemic, the company has been closely monitoring and assessing the situation daily. As a result, the company has accelerated its sales strategy by focusing on all online channels and has organized special campaigns to stimulate purchasing decisions and alleviate customers' financial burdens during this period.

• Online Booking: Customers can easily book homes 24/7 through www.pruksa.com, which features selected beautiful units including townhouses, single houses, and condos in various locations at special prices and conditions (Hot Deals). Customers can reserve projects and make payments via credit card through the online system immediately.
• Special Campaign with Shopee: By purchasing a voucher for booking the Plum Condo Phaholyothin 89 project for 4,000 Baht, customers will receive a 10% discount on participating units. Vouchers can be purchased from today until April 30, 2020. Additionally, customers will receive gold worth up to 2 Baht if they transfer by May 31, 2020.
• Customers can visit projects via Facebook Live: Pruksa Family Club, which simulates an in-person project visit, and can also book online.
• Expanded sales channels through the Line application, with a sales team available for support via Live when customers wish to view actual sample rooms.
• The Living App allows customers to manage down payments and check remaining installment amounts, with receipts available through the app immediately.
For customers interested in visiting the sales office in person, visits can still be made during regular business hours until further notice from the government. The company has implemented strict measures to combat COVID-19, prioritizing the health and safety of customers and employees. Additionally, the company offers consulting services for loan applications and financial planning to ensure that all customers can own a home during this situation. Customers can schedule visits to projects and inquire for more information through the Contact Center at 1739 or via www.pruksa.com 24/7,” Ms. Supattra stated.