Sansiri reinforces its position as a leader in online condominium sales by launching the "24 Hrs. Pre-Sale Online Booking," the first 100% real-time online pre-sale in Thailand, starting March 28. Special unit promotions are available with discounts of up to 400,000 THB* at "The Line Phaholyothin Park," a Green Condominium located in the heart of Lat Phrao.

Sansiri, a leading real estate developer in Thailand, emphasizes its leadership in online condominium sales with the launch of the "Sansiri 24 Online Booking" for 24-hour real-time online pre-sales, the first of its kind in Thailand. The strategy includes an Online Sales Gallery that provides a comprehensive system for easy, convenient, and secure shopping. The project is located in a prime area of Bangkok, catering to real demand for both investment and living, starting at 2.89 million THB. A reservation can be made for just 1,999 THB, with discounts of up to 400,000 THB and an iPhone 11 Pro. The company aims for total sales of over 50% of the project, alongside offering 10 ready-to-move-in condominiums for online sale with a chance to win prizes of up to 1 million THB. 


Mr. Piti Jarukhamjorn, Deputy Managing Director of Condominium Project Development and Strategic Management at Sansiri Public Company Limited, stated, "Sansiri is the first in the real estate industry to fully launch 24-hour online condominium sales, building on the success of Sansiri 24 Online Booking with a pilot project at The Line Phaholyothin Park, located in a new potential CBD of Bangkok. Additionally, we are offering over 10 ready-to-move-in condominiums as part of Sansiri 24 Online Booking, along with special promotions for a chance to win prizes of up to 1 million THB, aiming for total sales of over 50%."

Sansiri is the first in the real estate sector to incorporate online technology for marketing, catering to the changing behaviors of customers. "In 2009, we initiated the use of a Digital Sales Kit, a new dimension in residential sales, and developed a Home Service Application. We also expanded our market base by increasing online sales channels to other platforms, being the first to collaborate with Lazada to launch the "Sansiri Official Store on LazMall," which has generated over 100 million THB in sales. Previously, Sansiri offered Online Booking for customers interested in special reservation rounds, alongside marketing strategies and attractive pricing, successfully launching several projects such as kawa HAUS, oka HAUS, EDGE Central Pattaya, and THE BASE Phetkasem, with all projects achieving over 90% booking rates of the available units.

"We see a high demand in the market, as evidenced by the number of customers interested in viewing ready-to-move-in projects and the transfer of ownership. The success of our recent campaign, 'Smooth Promotion,' has exceeded sales targets, reaching over 4.2 billion THB against a target of 3 billion THB from total sales of Sansiri."

Recently, Sansiri launched "Sansiri 24 Online Booking," providing a new experience for digital-age customers, allowing them to choose and purchase quality ready-to-move-in projects online in real-time, 24 hours a day, conveniently, easily, securely, and cost-effectively. The system includes contact and consultation with Online Agents via Live Chat or VDO Call, along with staff available to provide information.

Initially, the project features a financial transaction system that allows secure credit card payments without any fees.

The Line Phaholyothin Park is a joint venture between Sansiri and BTS Group, with prices starting at 2.89 million THB, catering to the lifestyle of the new generation under the concept of "Green Condominium," featuring a large green space of over 8 rai in a prime location at Lat Phrao Intersection. It offers convenient access via BTS/MRT, close to shopping centers such as Central Plaza Ladprao, Union Mall, and Tesco Lotus, and boasts a central area of up to 3,000 square meters, including Co-Living Lounge, Co-Playing Space, Co-Cooking Studio, and Co-Working Space, along with a fitness pool, all designed with environmental considerations across four main aspects:
1. Green Innovation using environmentally friendly innovations in common areas, such as Solar Rooftop.
2. Green Material utilizing environmentally friendly construction materials, such as Earth Blox.
3. Green Residential Unit designing living spaces that save energy and enhance the quality of life for residents, such as Well-Air.
4. Green ECO-Planting planting greenery to absorb pollution and reduce heat, making it a worthwhile investment for both living and investment.


Ms. Suwannee Mahanrongchai, Deputy Managing Director of Strategy Development and Asset Management at Plus Property Co., Ltd., provided insights into the market, stating, "The Phaholyothin-Lat Phrao area, especially around Lat Phrao Intersection, is an interesting zone surrounded by amenities that cater to every lifestyle. It is a connection point for two BTS lines, the Green Line and the MRT Chaloem Ratchamongkhon Line, and is home to several leading shopping malls and close to three large parks: Chatuchak Park, Queen Sirikit Park, and Vachirabenjatas Park (Railway Park)."

"Regarding land prices around the BTS Lat Phrao Intersection, there has been a 10% annual increase due to the progress of the Green Line extension project from Mo Chit to Saphaan Mai to Khu Khot. In terms of the condominium sales market in the Phaholyothin-Lat Phrao area, the average acceptance rate is 57%, which is higher than the overall average in Bangkok (42%). The segment that has garnered interest is condominiums priced between 80,000 and 130,000 THB per square meter, with an acceptance rate of up to 60%. In terms of investment returns, there is a capital gain of 4% and a rental yield of 5% per year, making it a suitable location for both real demand and long-term investment. Additionally, Plus Property, which we manage for after-sales service from Sansiri, provides services to residents to ensure the best living experience, including safety and maintaining the project in good condition, thus continuously creating added value in the long term."

"The Sansiri sales gallery remains open as usual, allowing customers to visit all projects while ensuring confidence with safety measures in response to the current situation, as customer safety is our top priority."

"For the pilot project The Line Phaholyothin Park, which will launch 24 Hrs. Pre-Sale Online Booking on March 28, we have organized a special promotion where reservations can be made for just 1,999 THB, with discounts of up to 400,000 THB and an iPhone 11 Pro for every unit. Additionally, we are offering 10 ready-to-move-in projects in 10 prime locations, allowing customers to choose and view projects via Sansiri 24 Online Booking, along with special promotions for a chance to win discounts of up to 1 million THB," Mr. Piti concluded.