"Primo Service Solution" Launches 5 Subsidiaries to Expand Comprehensive Real Estate Services
"Primo Service Solution" has launched 5 subsidiaries to advance its comprehensive real estate service business, covering sales management, property leasing, project management, interior decoration, and cleaning services, addressing the need to be a "Living Partner." The company has unveiled an Open Platform plan to foster collaborations with various partners, aiming to serve consumers in the era of Digital Disruption, scaling its services from tens of thousands to hundreds of thousands of families, strengthening sustainable growth, and preparing to partner with BUILK to delve into Service Tech, connecting consumer services from upstream to downstream. Revenue is expected to grow by over 30% annually, positioning the company as a leader in comprehensive real estate services.
Ms. Jintana Phuditthanapak, Managing Director of Primo Service Solution Co., Ltd., a subsidiary of Origin Property Public Company Limited, stated that with a vision to become a leader in modern comprehensive real estate services that care for and enhance consumers' lifestyles at every step as a "Living Partner," the company has established 5 subsidiaries to drive the business according to this vision, which includes:
- Primo Realtor Co., Ltd. provides comprehensive consulting and sales representation for real estate (Project Consultancy and Project Sales & Marketing) for both horizontal and vertical projects. Additionally, there are plans to organize training courses to create networking opportunities and promote business and investment ideas for learners, which is currently in progress.
- Primo Decor Co., Ltd. offers interior decoration services, moving services, furniture, and household items, with plans to expand services to include home renovation and repair.
- Primo Management Co., Ltd. provides management services for condominiums, housing estates, office buildings, and shopping centers.
- Crown Residence Co., Ltd. offers management services for luxury condominiums, including property sales and leasing services.
- Uno Service Co., Ltd. provides comprehensive cleaning services with hotel-standard service quality, catering to corporate clients under the Uno Service brand and general consumers under the "Nu Maid" brand.
Meanwhile, the company will drive business growth through the "Open Platform" model, welcoming various partners to share know-how, create new business opportunities, accelerate growth, enhance service capabilities for consumers, and foster sustainable growth together. The company will accept partners from various business groups, such as 1. Decoration & Maintenance Service Providers 2. Real Estate Co-agents 3. Service & Property Related Tech.
"By integrating the Service Excellence that the Origin Group has always prioritized with the creation of new collaborations or synergies through the Open Platform model, it will enable the Primo Service Solution group to continuously develop and grow in line with the rapidly changing consumer lifestyle in the Digital Disruption era. Gaining new partners and technologies will enhance our business efficiency, increase profit margins, create shortcuts for growth, and expand project management from serving tens of thousands of families today to hundreds of thousands in the future, strengthening our business for sustainable growth," said Ms. Jintana.
Initially, the company is in discussions with BUILK One Group Co., Ltd. or BUILK, a developer of construction business management platforms, to jointly develop service technology (Service Tech) that will connect BUILK's services focusing on the B2B market with Primo's services targeting the B2C market, allowing for comprehensive consumer service from upstream to downstream. Full details are expected to be revealed soon.
With consumer lifestyles increasingly demanding real estate-related services, combined with the ongoing Open Platform strategy and continuous partnerships with new collaborators, the company expects to enhance the efficiency of all its subsidiary businesses and drive company revenue to grow by an average of 20-30% annually from 2020 to 2024, positioning the company as a leader in the real estate service industry.