Ananda Adjusts Plans to Strengthen Its Position as a Leader in Transit-Oriented Condominiums

Addressing Urban Living Needs with Strong Financials and Solid Partnerships, Planning Mixed-Use Projects

Ready to Deliver 7 Move-In-Ready Condominiums, Targeting Over 22 Billion Baht in Transfers to Face a Challenging Year

 

 

          Ananda Development Public Company Limited, or ANAN, a leader in urban residential development, maintains its position as the market leader in transit-oriented condominiums, committed to developing residences that perfectly meet urban living needs. This year is expected to be challenging as the company prepares to navigate a volatile market under the concept of “Change The Plan Never The Goal”, remaining steadfast in its goals while being flexible in its methods. The company aims to address urban living challenges and contribute to building a better city for Bangkok residents, emphasizing its strong financial capabilities and solid support from leading partners like Mitsui Fudosan. Ananda plans to expand its revenue sources by investing in mixed-use projects with the BTS Group and hospitality projects with Dusit Thani, targeting over 22 billion baht in transfers, confident that the demand for residences near transit lines will continue.

 

 

          Mr. Chanont Ruangkritya, CEO and Managing Director of Ananda Development Public Company Limited stated that the overall real estate market this year faces consumer concerns regarding the economic situation. Wealthy buyers are delaying purchases, but if the market proves to be better than expected, purchasing power will recover. Additionally, developers must focus on existing demand in the market and develop projects in suitable locations. It is crucial to manage construction effectively and maintain appropriate stock levels, manage risks, and develop new models that align with purchasing power. The real estate sector has faced crises multiple times and has always emerged successfully; this time will be no different.

 

          For Ananda, this year is another challenging year as changing circumstances require constant adaptation. Under the concept of “Change The Plan Never The Goal”, the company remains committed to its goals while being flexible in its methods to align with market conditions and customer needs. Ananda continues to prioritize and believe in its strategy of developing transit-oriented condominiums, a strategy the company pioneered and has consistently pursued. The expansion of the transit network to 221 stations in the next five years will undoubtedly benefit Ananda as a leader in transit-oriented condominium development. Furthermore, the company remains dedicated to creating a better city and addressing urban challenges for improved living, adhering to the philosophy of Urban Living Solutions that the company has always upheld while meeting the needs of the Gen C customer group.

 

          This year, the company plans to launch the Ideo Phaholyothin-Saphan Khwai project, located just 0 meters from the BTS Saphan Khwai station, with a project value of over 8.5 billion baht on more than 5 rai of land, featuring a total of 1,356 residential units. The project has been adjusted to align with customer demands and market conditions. Additionally, the company is preparing for another 7 new projects that can be presented to customers at any time should market conditions improve.

 

          Ananda continues to receive strong trust and confidence from its robust partner, Mitsui Fudosan Co., Ltd., since their joint venture began in 2013. Additionally, the service apartment projects in collaboration with the world-renowned partner, The Ascott Limited, the leading operator of luxury serviced residences, are nearing completion and ready to operate two projects this year: SOMERSET RAMA9 and LYF SUKHUMVIT 8, which will contribute to a steady income stream (Recurring Income). Ananda aims to develop two serviced apartment projects annually.

          The company plans to expand new revenue sources and strengthen its core business by investing in its first mixed-use project in collaboration with the BTS Group on over 200 rai of land in front of the Thana City project, adjacent to Bangna-Trad Road, aiming to become a Smart City and Technology & Innovation Hub to transform the residential sector to truly meet the needs of modern urban living. The Dusit Group is currently in the study and development phase together.

          The company has a backlog of over 31 billion baht to support transfers over the next three years, and its cash flow remains strong, maintaining over 14.8 billion baht in cash at the end of the quarter.

 

 

The main strategies that the company emphasizes in its operations this year to drive the company forward in the current situation consist of three main strategies:

          Strategy 1 focuses on the business plan for residential projects, which is divided into two main parts. The first part is move-in-ready projects, with over 38 projects, including transit-oriented condominiums, single houses in prime locations, and affordable townhouses, which present a great opportunity for customers looking for new residences as the company offers special deals and prices for each project, allowing customers to view actual rooms, real views, and actual locations before making decisions. This year, the company will have 7 new move-in-ready projects that will serve as new residences for urban dwellers, enhancing urban living. The second part of the business plan is the strategy for launching new projects. Due to market conditions and economic competition, the company has adjusted its new project launch plans, choosing to open projects that it is confident will meet customer needs in every aspect, including location, product, and price. This year, the company plans to launch one new project: Ideo Phaholyothin-Saphan Khwai (which has been adjusted from the previous Ideo Q Phaholyothin-Saphan Khwai project). The company is confident that this project will effectively meet market demands, located 0 meters from the Saphan Khwai BTS station, with starting prices of only 139,000 baht/sqm, with bookings opening mid-year. However, the company also has 7 other projects under development, and if the situation changes positively or trends improve, the company is ready to launch additional projects, but will prioritize those that can meet customer and market demands.

          Strategy 2 focuses on the strategic planning and brand communication approach of the organization, continuing to emphasize its position as Urban Living Solutions through the URBAN HACK concept, which aims to enhance urban living for city dwellers by presenting ideas and organizing activities for both Ananda's customers and the GEN-C group living in the city, as well as seeking Solutions that can help improve the city.

          Strategy 3 that the company prioritizes is creating a positive experience for customers at every stage of interaction with the company, with a dedicated team overseeing this, along with policies and measures to assess customer satisfaction in all dimensions. The company believes that these three strategic approaches will help drive the company toward its established goals.

 

 

          “Although the market situation is volatile, there is still demand for residential properties, just waiting for the right timing. Currently, it is a great opportunity for customers to choose to purchase residences at prices they can afford. Ananda will continue to strive to develop residences that meet urban living needs, ensuring everyone has quality housing of their own,” Mr. Chanont concluded.

 

 

Thank you for the information from: www.ananda.co.th