Pruksa enhances its business potential by applying Big Data and AI, collaborating with Bluebik, a leading consulting firm in strategy and innovation management, to develop marketing tools. This initiative utilizes Big Data and AI to improve sales efficiency targeting the right audience, resulting in a 100% increase in sales. Mrs. Supatra Paepiemsap, CEO of Pruksa Real Estate Public Company Limited, and Mr. Pachara Arayakarnkul, CEO of Bluebik Group Company Limited, a consulting firm specializing in strategy and innovation management, celebrate this joint success.