N.C. Housing has announced its plans for 2020, preparing to launch 5 new projects worth 3.5 billion baht, focusing on three potential locations: Northern Bangkok, Nakhon Pathom, and the EEC (Chonburi). The company emphasizes Smart Care to target customers in the price range of 2-5 million baht, aiming for sales of 2.7 billion baht and recognizing revenue of 1.6 billion baht.

        Mr. Somnuk Tantathettham, Managing Director of N.C. Housing Public Company Limited stated that the overall real estate market in 2020 is another year filled with challenges due to negative economic factors both domestically and internationally. This makes the real estate market this year more difficult than in 2019. Developers are facing the highest inventory of homes in several years. N.C. Housing has prepared a business plan to strengthen its position since last year, alongside studying customer needs to create quality products with accessible innovations.

This year, the company is set to launch 5 new projects, including single-family homes, duplexes, and townhomes in three potential locations that still have customer demand: Northern Bangkok, suburban areas of Nakhon Pathom, and Pattaya-Chonburi (EEC). The products will be priced between 2-5 million baht to target new-generation workers looking for single-story homes within a budget of 5 million baht. Initially, they expect to launch homes in a golf course-townhome area in Lam Luk Ka, priced around 2-5 million baht, with 100 units on approximately 20 rai, marking the first project of the year.

This year, there will be a total of 14 projects available for sale, including 9 ready-to-sell projects and 5 new projects.

Additionally, the government's measures to stimulate the real estate market for properties priced below 3 million baht have positively impacted purchasing power. Homebuyers are more confident and can benefit from various special promotions during this period of low-interest rates. Therefore, this is a significant opportunity for customers to choose their residences, while developers can also expedite the sale of their inventory.

For N.C.'s 2020 business plan, the company will move forward with three main strategies based on the concept of Home Expert Living Care: Knowing Your Home, Understanding You:

1. Product Strategy: Develop in partnership with product collaborators under the Smart Care concept to meet the lifestyle needs of modern families. The focus will be on developing products that provide more choices for homebuyers by collaborating with strategic partners to appeal to modern residents. The brand aims to meet the living needs of all ages in the family through in-depth customer research from our brand's customers, both before and after deciding to purchase an N.C. home. The Smart Care concept will support a happy living environment, catering to the lifestyle of new families who want a comfortable living experience with unique design features, preparing for a quality life before retirement.

2. Customer-Centric Strategy: Prioritize customers first by enhancing services that elevate living standards in communities, aligning with the concept of “Knowing Your Home, Understanding You.” This aims to set a standard for managing and caring for residential communities, delivering attentive customer service that involves everyone in the organization, from employees to management, viewing customers as a unified part of service. The goal is to build a beloved brand that customers appreciate and recommend through activities that foster good relationships throughout the year, with metrics for customer happiness and satisfaction through referrals to purchase N.C. homes.

3. Home Innovation Strategy: N.C. will incorporate innovations and technologies for housing development by partnering with others to create better living conditions that are modern and convenient, enhancing daily life satisfaction while caring for the health of family members. The innovation aims to balance a happy lifestyle together, with NCXT: NC Cross Innovation & Home Technology providing health-conscious homes for all ages, offering better living convenience with Smart Eco and Smart Care.

 

Additionally, the big campaign of the year “NC 5G Power” will feature townhomes, single-family homes, duplexes, and condos from 9 projects, with over 100 units participating in special conditions from now until the end of March 2020, including:

G1: GOLD - Buy a home and receive gold worth up to 20 baht*
G2: GIFT - Buy a home and receive Apple Series gifts, along with electrical appliances
G3: GIFT VOUCHER - Home decoration vouchers worth up to 100,000 baht*
G4: GIVE AWAY - N.C. contributes funds for environmental projects, donating 1,000 baht for every million baht transferred to support waste separation and reduce environmental issues
G5: GET MORE - Receive discounts of up to 2 million baht* and free all transfer fees on ownership.

For those interested in owning a home at the beginning of this year, projects under the NC brand are another option where you can easily purchase a home along with special campaigns.