Kasikorn Bank is ready to adapt to meet the needs of Thai travelers, announcing itself as the first bank to lower foreign currency exchange rates with the strong point of "KBank GEN New Rate - Guaranteed Low Without Comparison". This move appeals to Thai customers who frequently travel abroad for tourism, business, and education, allowing them to enjoy the most favorable foreign exchange rates without any limits on the amount exchanged. Customers can access these services through the most convenient and comprehensive channels, including bank branches, exchange booths both inside and outside airports, and over 1,000 automatic exchange machines nationwide. The goal is to create brand recognition and become the first choice for customers when they need to exchange foreign currency.

 

 

         Mr. Veerawat Panthawongkur, Senior Executive Vice President of Kasikorn Bank revealed that the number of Thai tourists traveling abroad has been continuously increasing. According to data from the Kasikorn Research Center, in 2019, there were approximately 10 million travelers, with spending abroad estimated at around 385,000-390,690 million baht. The lifestyle of travelers has changed; customers now use digital media to compare information such as flight tickets and accommodations to get the best value. This is an era where banks and businesses related to travel must adapt to meet customer demands by leveraging technology and data to develop products or services that better align with customer needs and lifestyles.

            The bank's key goal is to become the "Regional Bank." Therefore, the bank's services are evolving from traditional forms, with technology and innovation as key drivers to meet the needs of customers who frequently travel or engage with foreign countries for business, investment, tourism, education, and as part of their daily lives. Customers can access new services with a variety of options, no longer limited to traditional financial service frameworks that the bank previously provided. Over the past year, the bank has continuously launched a variety of international financial products and services, such as international money transfers via K PLUS, partnerships with JCB and VIA for payment services abroad using QR Codes through K PLUS in Japan and Singapore, JOURNEY debit cards, and the YouTrip application, a multi-currency e-wallet, as well as travel insurance.

 

           

          The bank's announcement to reduce foreign currency exchange rates for all currencies marks a significant change in the bank's foreign exchange business to meet the needs of customers who prioritize value and convenience. The target audience is Thai customers traveling abroad for tourism, business, and education, under the concept of "KBank GEN New Rate - Guaranteed Low Without Comparison" , customers will receive the most favorable exchange rates from the bank without wasting time comparing rates, enjoying convenience when needing to exchange foreign currency, as the bank has a strong service channel presence both at branches and exchange booths inside and outside airports, as well as over 1,000 automatic exchange machines.

Furthermore, the foreign exchange market is one of the highest transaction value financial markets. Currently, the bank offers currency exchange services for a total of 28 currencies, with the six most frequently exchanged currencies being the US Dollar (USD), Yen (JPY), Euro (EUR), Yuan (CNY), Won (KRW), and Singapore Dollar (SGD).

Information from Kasikorn Bank