Ananda Development Public Company Limited, or ANAN, a leader in urban residential development under the concept of Urban Living Solutions, has announced its success, expressing satisfaction with customer trust in the Ananda brand, which has received an excellent response following the launch of 4 new projects: Ideo Charan 70 – Riverview, Ideo Chula-Samyan, Ideo Sukhumvit – Rama 4, and Q Prasanmit. All 4 projects are distinguished by their prime locations, competitive pricing, and top-notch quality, with designs and functions that pay attention to every detail for urban living and comfortable lifestyles. The total pre-sale sales exceeded the target by 176%, amounting to 8.817 billion baht, resulting in an overall sales figure of 67% from the total project value. This reaffirms the ongoing demand for residences near BTS stations, as evidenced by the positive response from both Thai and international customers.

          Mr. Chanont Ruangkritya, Chief Executive Officer and Managing Director of Ananda Development Public Company Limited stated that the company believes the purchasing power for condominiums near BTS stations continues to thrive. This is evident from the unexpectedly positive response to the launch of the 4 new projects: Ideo Charan 70 – Riverview, Ideo Chula-Samyan, Ideo Sukhumvit – Rama 4, and Q Prasanmit, which cater to urban living needs and proximity to the BTS line. Furthermore, consumer confidence in Ananda's experience, which understands urban lifestyles and deeply considers the diverse housing needs of customers, ensures that all Ananda brands consistently capture customer loyalty and remain accessible for ownership.

          The success stems from the latest 4 quality projects under the "Ideo" and "Q" brands, which stand out with unique designs and central city locations for target groups seeking residences that reflect success and advancement in life. The company set a sales target for all 4 projects at a total value of 5 billion baht, which was exceeded by 176%, reaching 8.817 billion baht, resulting in an overall sales figure of 67% from the total project value.

          Among the new projects that have garnered significant interest is the Ideo Chula – Samyan project, a condominium designed for the Chula lifestyle, equipped with 24-hour amenities. It has attracted a large number of customers, achieving over 80% sales worth more than 3.877 billion baht. The Ideo Charan 70-Riverview project, which offers river views from every unit in the Charan Sanitwong area at an affordable price, has also received an overwhelmingly positive response, achieving over 90% sales worth more than 3.158 billion baht. The other two projects, Ideo Sukhumvit – Rama 4, which accommodates lifestyles for all three generations, has garnered customer interest as well, achieving 41% sales, while Q Prasanmit, a condominium offering a high level of privacy with fewer units, has achieved 15% sales, with the unique feature of being completed before sale and ready for immediate occupancy.

          The success from the total sales of these 4 new projects has enabled the company to achieve its sales (Presales) target for this year, with total sales (Presales) exceeding 24 billion baht.

          “The unexpectedly positive response this time is due to Ananda's commitment to studying and working hard to develop residences that best meet urban living needs, finding the best locations at affordable prices. With Ananda's strength in strategically selecting the best locations near BTS stations, it is a sustainable strategy that keeps Ananda as the market leader in condominiums near BTS,” Mr. Chanont concluded.

Thank you for the information from www.ananda.co.th