Sansiri has announced the successful transfer and delivery of 100% of units in the "The Line Asoke-Ratchada" project, the first fully-fledged smart condominium developed in collaboration with BTS Group Holdings. The project, valued at 2.9 billion baht, consists of 473 units and set a sales record immediately from the pre-sale day, reinforcing the strength of The Line brand in meeting genuine real demand from customers. The company is preparing to deliver two more projects under The Line brand by the end of this year: "The Line Sukhumvit 101" and "The Line Phaholyothin-Pradiphat," with a total value exceeding 10 billion baht and 1,759 units, confident in achieving a total transfer target of 32 billion baht by the end of 2019.

Mr. Piti Jarukamjorn, Deputy Managing Director of Condominium Project Development and Project Strategy Management at Sansiri Public Company Limited, stated that currently, the "The Line Asoke-Ratchada" project has a customer base consisting of 58% Thai and 42% foreign buyers, with 90% of them being end-users or real demand. This serves as a testament to the success of the project development that meets customer expectations and builds trust in the quality and uniqueness of the project, supported by technology that caters to modern lifestyles. The Line brand is strategically located just 300 meters from the MRT Rama 9 station, making it convenient for urban commuting. It is the first project by Sansiri in the Asoke-Ratchada area, achieving the highest average selling price per square meter since its launch, allowing for rapid sales from the pre-sale day.

The marketing strategy that differentiates this project is its status as the first Smart Condo by Sansiri, designed to meet the lifestyle needs of modern individuals utilizing Internet of Things (IoT) technology. Additionally, we are preparing to gradually transfer and deliver units to customers in the two upcoming projects, along with special promotions for "The Line Sukhumvit 101" and "The Line Phaholyothin-Pradiphat," with a combined project value of over 10 billion baht and 1,759 units, which currently have an average sales rate of nearly 70% according to the marketing plan by the end of this year. We will also continue to develop smart condominium models in future The Line projects.

The Line Asoke-Ratchada is a 38-story condominium project with a total of 473 units, valued at 2.9 billion baht, developed under the concept "Balance is Everything, Location is Everything," emphasizing the potential of its prime location in a new business district (New CBD) that supports the city's expansion beyond the Central Business District. This area is one of the most important transportation hubs in Bangkok, particularly from Phetchaburi Intersection to Cultural Center Intersection, as it connects to the business district and is close to expressways. There is a growing demand from both Thai and foreign residents, particularly from Chinese and Japanese individuals moving to this area for work.

Furthermore, the project aims to develop a smart condo model for The Line Asoke-Ratchada, distinguished by its use of IoT to connect building management with users or residents who have different needs and behaviors (Personalization). For example, it features a first-of-its-kind external guest registration system via QR code, allowing residents to set the date, time, and areas accessible to visitors (Smart Guest Registration). There is also a control center for building management systems using IoT, smart lighting control, smart door safety monitoring, smart lockers, and automated parcel delivery connected to iBox (Smart Delivery), electric vehicle charging stations, and Smartmove electric vehicle services, all easily bookable through the Sansiri Home Service app, along with smart washing machines and a plastic bottle return machine.

As for The Line Sukhumvit 101, it has a project value of 4.2 billion baht, 37 stories, and 778 units located on Sukhumvit Road, just 250 meters from the BTS Punnawithi station, starting at 3.99 million baht. Meanwhile, The Line Phaholyothin-Pradiphat has a project value of 5.8 billion baht, 46 stories, and 981 units on Pradiphat Road, only 550 meters from the BTS Saphan Khwai station, starting at 3.9 million baht. Currently, The Line Sukhumvit 101 has over 66% sales, and The Line Phaholyothin-Pradiphat is at 70%, with a combined value exceeding 7 billion baht. Special promotions for both projects are available now! Reservations start at just 5,000 baht, with no transfer fees and up to 2 years of free common area fees*

"For both The Line projects set to transfer by the end of this year, we are confident that we will be able to gradually deliver units and complete the transfers as planned, which will help achieve our total transfer target of 32 billion baht by the end of 2019," Mr. Piti concluded.

Thank you for the information from www.sansiri.com