Sansiri has revealed its business direction for the second half of 2019, showcasing resilience in all economic conditions with plans to launch 16 new projects worth a total of 24 billion baht. The company is prioritizing low-rise housing as its frontline strategy, introducing 10 new projects valued at 13 billion baht to cater to the real demand customer segment. The goal is to become the leader in the single house market and rank in the Top 3 for townhouses within 3 years, supported by a strategy that addresses the needs of every market segment. Sansiri aims to strengthen its low-rise brand with unique features and functions that break traditional molds. The company is enhancing its 'Burasiri' brand to offer 'resort-style homes for true relaxation,' targeting the single house market priced between 8 to 20 million baht. Additionally, they are set to unveil 'Garden Connect,' a new concept in single house design that creates private spaces connecting the outdoors with the indoors. The 'Saran Siri' brand will introduce a special function called 'Double Volume,' which is considered a luxury space in single houses priced between 5 to 7 million baht. Meanwhile, 'Siri Place,' a quality townhouse brand, is preparing to expand its success into new locations to capture the hearts of the young generation with its latest modern loft style. With plans to enhance low-rise housing and provide 'Sansiri Service,' the company is confident it can achieve sales of 15 billion baht, complemented by revenue from the transfer of 9 condominium projects, reinforcing a projected transfer total of 32 billion baht by the end of 2019.

Mr. Uthai Uthaisangsuak, CEO of Sansiri Public Company Limited, stated that in the second half of 2019, Sansiri will move forward with the launch of all 16 new projects worth a total of 24 billion baht, with the low-rise segment being a key driver in the market to meet the potential of real demand customers. The plan includes launching 10 low-rise projects valued at 13 billion baht, with a sales target for low-rise projects set at 15 billion baht and a transfer target of 16.5 billion baht.

“Today, Sansiri is ready to create differentiation to achieve its goal of becoming the leader in the single house market and Top 3 in the townhouse market within 3 years. The key strategy for driving the low-rise business comes from developing projects that cover the low-rise brand, addressing the needs of all customer segments while building strength and distinctiveness in each brand that clearly differentiates from competitors,” he added.

Burasiri: “Resort-style homes for true relaxation” in the price range of 8 – 20 million baht.

The single houses under the Burasiri brand stand out with the concept of being resort-style homes designed with materials that consider aesthetics and harmony with nature, creating a living atmosphere that feels serene and comfortable, perfectly blending living with nature from the entrance of the project to the clubhouse and the houses designed to maximize interaction with nature. The central garden emphasizes large trees and adds a Strip Park area connecting the houses, enhancing green space for a lush and pleasant environment. Priced between 8-20 million baht, these single houses compete in the same segment as the Setthasiri brand. Recently, a marketing campaign has been launched to elevate and clarify the Burasiri brand, conveyed through three advertisements to raise awareness of the brand's unique features. The strategy of creating awareness in the 'Burasiri Branding' campaign is expected to resonate with family customers who appreciate privacy and closeness to nature, aiming to boost sales in single houses under the Burasiri brand, which is currently available in 10 ready-to-move-in projects, including the new Burasiri Rama 2 project set to launch in November.

Saran Siri: Preparing to launch Double Volume luxury space in single houses priced between 5 – 7 million baht.

The single house brand under the concept 'Built for Love' emphasizes that happiness begins with love. Sansiri pays attention to every detail, enhancing happiness with Double Volume to allow family members of all ages to enjoy quality time together. This function represents a Luxury Space that is currently unavailable in single houses priced between 5-7 million baht. The first launch will be at the new Saran Siri project named 'Saran Siri Siwalee' in October.

Garden Connect: A new home function concept in Setthasiri and Burasiri brands coming soon.

For the first time, a new concept in utilizing indoor space on a new house plan creates special areas for privacy that connect outdoor living spaces to the interior, enhancing the usability of family spaces. This allows for the possibility of creating a swimming pool or large garden. Development will begin in the form of exclusive units in 5 projects under the Setthasiri and Burasiri brands, starting with the Burasiri Wongwaen Onnut project by the end of this year and the Setthasiri Thawi Watthana project in early next year.

Siri Place: Modern Loft style townhouses preparing to launch 4 new projects to capture the Young Gen market.

The success comes from the development of the 'Siri Place' brand, a quality townhouse in the Best in Class segment, building on last year's achievements. This year, Sansiri will present the latest townhouse designs in vibrant colors and fun designs while maintaining the 'Modern Loft' concept that appeals to the new generation target group. The new projects will feature en-suite bathrooms and high ceilings in the Master Bedroom and versatile downstairs rooms that can be adapted to lifestyle preferences. Four projects will be launched in four new locations in November. “Moreover, Sansiri is confident in its leadership in the strategy of 'Sansiri Service' that will enhance customer satisfaction for real demand customers in terms of service and safety, providing the best living experience before and after moving in. The goal is to become Top of Mind in safety in real estate projects in Thailand, with the distinctive Sansiri Security System and central monitoring control center. The first introduction of the Sansiri Home Care Card package will offer annual home insurance renewal options that homeowners can choose to manage according to their needs. We are also developing a package specifically tailored for the Siri Place townhouse projects,” Mr. Uthai concluded.

As for the plan to launch 10 low-rise projects in the second half of 2019, they include the Tiger Lane project worth 500 million baht, the Kanasi Siri Ratchaphruek 346 project worth 1.1 billion baht, the Saran Siri Siwalee project worth 1.3 billion baht, the Anasiri Bang Yai project worth 1.8 billion baht, the Setthasiri Charan-Pinklao 2 project worth 3.3 billion baht, and the Burasiri Rama 2 project worth 1.5 billion baht, along with 4 Siri Place townhouse projects in 4 new locations worth a total of approximately 3.5 billion baht in Phetkasem, Ratchaphruek New Cut, and two more projects in Bang Yai.

“Recently, Sansiri has also assembled a strong management team for the low-rise project group to consolidate strength and drive Sansiri towards its goal of becoming the leader in the low-rise real estate market in Thailand within 3 years. Sansiri believes that with the support factors from the success of business operations in the first half of the year and all strategies focused on meeting the needs of real demand customers, we are confident that the company will achieve its business goals,” Mr. Uthai summarized.

Thank you for the information from www.sansiri.com