• Reaffirming its market leadership in developing and delivering quality products that meet the needs of every stage of life, AP Thailand is pushing forward with luxury homes in the second half of the year, introducing a new concept home: Luxury Duplex Home 3 Stories under the brand ‘THE SONNE’, launching its first flagship project in Srinakarin-Bangna.
  • This is the first time in residential development that offers the best in design with a Multi-Facade; each house has a unique beauty, integrating innovative space design and future security for the first time, supporting ‘Cross Generations’ living, a model for a quality society that sustainably accommodates diverse age groups.
  • Sales figures show a remarkable growth trend, with total sales over 7 months reaching 24,060 million baht, including 14,000 million baht from horizontal products, averaging about 451 million baht in weekly sales, significantly exceeding the set targets.

          Bangkok (August 20, 2019) – AP Thailand, a leader in creating innovative urban living solutions, is confident that demand for horizontal properties will continue to grow in the second half of the year. They revealed highlights for the first quarter of Q3/2019, targeting the demand of new urban families in the luxury segment with a long-term strategy to enhance AP's horizontal product portfolio to meet consumer needs across all segments by launching a new brand ‘THE SONNE Srinakarin-Bangna’, with a project value of 630 million baht, a prototype of a new concept Luxury Duplex Home 3 Stories that combines timeless architectural beauty with a new living space design that connects members of various ages sustainably. With only 56 units priced from 12-15 million baht, it will officially open for sale on September 7-8, after a stable growth with first seven months sales reaching 24,060 million baht.

          Mr. Phomorn Prasertsarn, Deputy Managing Director of Horizontal Business at AP (Thailand) Public Company Limited, stated, “AP is confident that demand in the horizontal market will continue to grow, as evidenced by the success of total sales over the past 7 months, which has exceeded 24,060 million baht, including 14,000 million baht from horizontal products, averaging about 451 million baht in weekly sales, significantly surpassing our targets. This reflects consumer confidence in AP's products and services. We are ready to push forward in the second half of the year with a long-term strategy under the organization’s grand vision ‘AP WORLD’, aiming to create a new standard of quality living that reinforces our market leadership, developing and delivering quality products that meet the needs of every stage of life, enhancing competitiveness in the real estate market by completing our product portfolio through the launch of the new brand ‘THE SONNE Srinakarin-Bangna’, setting a new standard for Luxury Duplex Homes targeting the gap in the new urban family market looking for luxury homes with unique characteristics and more functional space,” he added.

          “Currently, AP's horizontal product portfolio consists of 6 brands that cover the lifestyle trends of two main customer groups: (1) Detached house products under the brands THE PALAZZO, CLASSE, THE CITY, and CENTRO, focusing on the ‘Serene Wellness’ lifestyle for large families across 2-3 age groups seeking spacious homes with ample facilities and green spaces for joint activities, while (2) Townhome products under the brands Baan Klang Muang and PLENO focus on the ‘Dreamolutioner’ lifestyle for the new generation starting their own families, looking for modern spaces that emphasize value for money and easy maintenance in conveniently accessible locations,” Mr. Phomorn added.

          However, from studying the rapidly changing lifestyles of urban families, we found a new customer group with a lifestyle that favors products or services that reflect their identity, characterized by uniqueness. We refer to this group as ‘Uniqueness’. In terms of seeking housing, the first question this group has about the homes in the project is, “Why do all the houses look the same?” Homes are a symbol that reflects identity in society. Therefore, we have taken this unmet need and developed products with unique characteristics, integrating expertise in designing living spaces in the horizontal dimension of detached houses with the vertical dimension of townhomes, resulting in the Luxury Duplex Home under the brand ‘THE SONNE’, which will be launched as the first project ‘THE SONNE Srinakarin-Bangna’, a luxury flagship project designed under the concept ‘The New Original’.

          ‘THE SONNE Srinakarin-Bangna’ is a luxury flagship project that promises to deliver an elevated living experience and quality of life beyond expectations, designed under the concept ‘The New Original’, highlighting 4 dimensions of excellence: 1. Classical Architectural Details, the pinnacle of inspiration from classic architectural styles blended with modernity in the current context, creating a luxurious 3-story home that retains the charm of timeless beauty; 2. Multi-Facade Design with Triple Layer Ventilation, the ultimate design ensuring each house has unique beauty and luxury, emphasizing the horizontal space design of detached houses that enhances aesthetic pleasure in a more spacious context, combined with the modernity and practicality of vertical timeless design of townhomes; 3. Inclusive Design Approach, the ultimate space design under the Universal Design concept to ensure that every space, whether for children, the elderly, or wheelchair users, is accessible without barriers, such as ramps for wheelchair access, step-free floors on the first level, gardens connecting to private rooms for the elderly, wide doors accommodating wheelchairs, and step-free bathrooms; and 4. The New Tomorrow Security, the pinnacle of future security innovation for real living, represented by ‘KATSAN’, akin to a personal guardian that ensures safety in all aspects of living for peace of mind 24 hours a day.

          “THE SONNE Srinakarin-Bangna is categorized as a luxury product within the Luxury Duplex Home portfolio, which is a new horizontal product line from AP, targeting new urban families aged 30-45 who seek homes with unique beauty that can accommodate multi-generational living. We are confident that the project THE SONNE will receive a positive response,” Mr. Phomorn concluded.

          ‘THE SONNE Srinakarin-Bangna’ is located in the best area amidst the development of the Srinakarin and Bangna zones, which serve as a direct connection to business hubs and new economic zones, surrounded by abundant amenities including large lifestyle malls, with convenient access to all transportation routes connecting to the city center via Srinakarin Road, Bangna-Trad Road, and On Nut Road, which are all major roads connecting to the central business district (CBD) areas of Sukhumvit and Rama 9, close to the Yellow Line (Lat Phrao-Samrong) and main routes leading out of the city towards new economic zones (EEC) and important tourist destinations, including Suvarnabhumi Airport. At the same time, it offers tranquility and privacy, away from the hustle and bustle of the big city, surrounded by green spaces like Suan Luang Rama IX.

          ‘THE SONNE Srinakarin-Bangna’ is the first Luxury Duplex Home that will set a new standard for elevating quality of life and aesthetics, a luxury flagship project exclusive to only 56 families, with every square inch of the project designed to meet the lifestyle needs of family members of all ages, from young children to the elderly, fostering warm relationships and inspiring new experiences together every day in a luxurious 3-story Luxury Duplex Home model, with land sizes starting from 40-73 square wah, maximum usable area of 249 square meters, featuring 4 bedrooms, 4 bathrooms, guest reception area, dining room, kitchen, family lounge, and 2 parking spaces, along with a clubhouse, swimming pool, fitness center, public park, rooftop bar, and green spaces that integrate activities for every generation of the family. Prices start from only 12-15 million baht, with official reservations opening on September 7-8 at the project sales office.

  “AP Thailand, the leader in creating innovative urban living solutions”

Thank you for the information from www.apthai.com