Ananda Launches Major Campaign "Think... for Urban Living" to Boost Q3 Sales with Over 32 Projects

          Ananda Development Public Company Limited, or ANAN, a leader in urban residential development and the condominium market near BTS stations, reinforces its position as an Urban Living Solutions provider. Recently, the company launched the campaign "Think... for Urban Living" to stimulate sales and demand for housing in Q3 during the URBAN EXPO event, showcasing 32 quality projects ready for occupancy, including BTS-connected condominiums, single houses, and townhouses, with unmissable special offers such as full loan approvals and a Central Gift Voucher worth up to 100,000 THB. The event will take place from August 23 to 25.

          Mr. Chanont Ruangkritya, CEO and Managing Director of Ananda Development Public Company Limited, stated that the real estate market faced various challenges in the first half of 2019, particularly due to the elections and housing loan control measures (LTV), as well as a decrease in purchasing power from foreign buyers. This resulted in a slowdown in the overall market. However, the second half of 2019 presents a good opportunity for operators to start moving forward, with a noticeable increase in supply and the development of products that meet target group needs. Nevertheless, clarity on the new government's policies is still awaited to stimulate the real estate market for the latter half of the year. He believes that there is still significant demand from customers looking for housing, but it is becoming more specific. All operators are adapting to the market and selecting products to meet customer needs as effectively as possible.

          The company has recently implemented a marketing strategy to stimulate purchasing power through the campaign "Think... for Urban Living", reinforcing its commitment to Urban Living Solutions. This campaign also opens opportunities for those looking for housing in prime locations, making it easier to secure ownership. The company has selected over 32 quality projects ready for occupancy, including condominiums (near BTS), single houses, and townhouses across Bangkok, covering all segments. The URBAN EXPO will feature special offers such as full loan approvals and a Central Gift Voucher worth up to 100,000 THB, with prices starting from 1.29 to 25.9 million THB.

The 32 quality projects participating in the campaign "Think... for Urban Living" range from premium projects to more accessible options:

1. Ashton Brand includes Ashton Silom, 350 m from BTS Chong Nonsi, 1 bedroom, 48.5 sqm, fully furnished, priced at only 9.9 million THB. Ashton Chula-Silom, 180 m from MRT Sam Yan, 20 units left, with a special discount of 10% from the price of 6.99 million THB. Ashton Asoke, 20 m from MRT Sukhumvit, with an 8% discount from the price of 7.99 million THB.

2. Ideo Q Brand includes Q Chidlom-Phetchaburi, 650 m from BTS Chidlom, 1 bedroom, 45 sqm (limited quantity), priced at 6.49 million THB, and Ideo Q Siam-Ratchathewi, 390 m from BTS Ratchathewi, NET SALES (limited quantity), priced at 5.49 million THB.

3. Ideo Mobi Brand includes Ideo Mobi Sukhumvit 66, 50 m from BTS Udom Suk, priced at 4.99 million THB (with a referral fee of up to 100,000 THB), Ideo Mobi Asoke, 290 m from MRT Phetchaburi, priced at 4.99 million THB (with a referral fee of up to 100,000 THB), Ideo Mobi Bangsue-Grand Interchange, 300 m from MRT Tao Poon, full loan approval, free transfer fees, free furniture, starting at 2.69 million THB, and Ideo Mobi Wongsawang-Interchange, 1 step from MRT Bangsue, full loan approval, free transfer fees, free furniture, starting at 2.09 million THB.

4. Ideo Brand includes Ideo Rama 9 New Cut, 380 m from MRT Ramkhamhaeng 12, full loan approval, free transfer fees, free furniture, starting at 2.39 million THB, Ideo Phaholyothin-Jatujak, 150 m from BTS Saphan Khwai, full loan approval, free transfer fees, 2 bedrooms, fully furnished, priced at 6.79 million THB, Ideo Thaphra Interchange, 100 m from MRT Thaphra, full loan approval, free transfer fees, free furniture, starting at 2.69 million THB, Ideo Sukhumvit 93, 15 m from BTS Bangjak, monthly payments of 15,xxx THB, full loan approval, free transfer fees, 2 large bedrooms, priced at 5.99 million THB, and Ideo O2, 750 m from BTS Bangna, reservation of 5,000 THB, immediate occupancy, free gifts (18 items), fully furnished, starting at 2.39 million THB.

5. Allio Brand includes Allio Del Moss Phaholyothin, 34, 1,200 m from BTS Senanikom, reservation of 5,000 THB, immediate occupancy, free gifts (19 items), priced at only 1.59 million THB.

6. Artel Brand includes Artel Kaset-Nawamin, 4 km to CDC, with discounts up to 4 million THB, starting at 25.9 million THB, and Artel Pattanakarn-Thonglor, 3.5 km from Thonglor, starting at 30 - 52 million THB.

7. Ari Brand includes Ari Chaeng Watthana, located in Chaeng Watthana, "live before transfer", free transfer fees + free common area fees, starting at 11.6 million THB, Ari Rama 2, near the Kanchanaphisek Expressway, "live before transfer", free transfer fees + free common area fees, starting at 9.9 million THB, and Ari Rama 5-Ratchaphruek, near Maha Jesadabodin Bridge, "live before transfer", free transfer fees + free common area fees, starting at 10 million THB.

8. A-Toll Brand includes A-Toll Bali Beach (On Nut-Ladkrabang), near Suvarnabhumi Airport, "live before transfer", starting at 1.99 - 5 million THB, and A-Toll Ring Road-Lam Luk Ka, near BTS Green Line, "live before transfer", starting at 4.09 million THB.

9. Venio Brand includes Venio Sukhumvit 10, 650 m from BTS Nana, ready to move in, fully furnished, priced at 4.99 million THB.

10. Unio Brand includes Unio H Tiwanon, 100 m from MRT Tiwanon Intersection, free transfer fees, ready to move in, starting at 1.79 million THB, Unio Ramkhamhaeng-Serithai, near NIDA, free transfer fees for 3 items, ready to move in, priced at 1.29 million THB, and Unio Sukhumvit 72 Phase 2, 600 m from BTS Bearing, fully furnished, free transfer fees x 3, ready to move in, priced at 1.59 million THB.

11. Unio Town Brand includes Unio Town Lam Luk Ka Klong 4, 800 m from BTS Klong 4, reservation of 5,000 THB, ready to move in, free transfer fees, new zone opening, starting at 2.39 million THB, Unio Town Petchkasem 110, 700 m from MRT Phutthamonthon Sai 3, full loan approval, free transfer fees, new zone opening, starting at 2.69 million THB, Unio Town Srinakarin-Bangna, 2.6 km from MRT Bearing Station, full loan approval, free transfer fees, new zone opening, starting at 3.19 million THB, Unio Town Suan Luang-Phatthanakan, reservation of 5,000 THB, ready to move in, free transfer fees, new zone opening, starting at 3.49 million THB, Unio Town Suksawad 30, 2.4 km from MRT Bang Pakok, full loan approval, free transfer fees, ready to move in, starting at 3.49 million THB, and Unio Town Pracha Uthit 76, 450 m on Pracha Uthit Road, full loan approval, free transfer fees, free air conditioning for new projects, starting at 2.89 million THB.

          Mr. Ponganan Sukgesem, Assistant Managing Director of Marketing at Ananda Development Public Company Limited, stated that the launch of the Ananda Corporate Campaign "Think... for Urban Living" is a brand campaign that reinforces the concept of Urban Living Solutions. This concept not only focuses on solving urban issues but also aims to improve the quality of life for city dwellers, addressing their lifestyle needs through key strategies that are central to Ananda's residential development, including Location, Product, Design, and Innovation, which have contributed to the brand's success and recognition. Additionally, the campaign aims to inspire positive energy and drive better changes for Bangkok, as well as create more communal benefits.

          "The company expects to receive a positive response from customers and investors as always. Presenting projects that meet customer needs and encouraging quicker decision-making through this campaign will help drive sales in the second half of the year to meet this year's sales target of 36 billion THB," Mr. Chanont concluded.