For the first time in the real estate industry! Sansiri, a leading property developer in Thailand, breaks the mold of the real estate market by investing over 12 million baht to launch "THE CLOUD," the first new type of sales center in Thailand under the concept of A Healthy Leisure Space. This reflects the vision of a leader who understands and cares about the lifestyle of the new generation through the strategy of Inclusive Experience and meets the global and local health-conscious trends by partnering with THE COFFEE CLUB, an Australian restaurant and café brand, to create health-focused menus and enhance the dining experience. Furthermore, "THE CLOUD" aims to be the first sales center in real estate that sells all of the company's projects, highlighting the experience through the integration of innovation and technology for living, such as "Sanroo" (SANROO), Sansiri's new robot employee providing information about innovations in Sansiri projects, and Experience Panels showcasing four innovations for better quality of life, targeting over 50,000 users to experience the essence of Sansiri in the latter half of 2019.

          Mr. Apichart Chutrakul, Chairman of Sansiri Public Company Limited, stated that: "Sansiri aims to break the boundaries of the Thai real estate industry to reinforce its position as a leader in innovative living that cares about health and the environment this year under the vision of For Greater Well-being. Recognizing the current global trend where people are increasingly health-conscious, we have launched THE CLOUD, a new experience space under the concept of "A Healthy Leisure Space", which is the first sales center in Thailand and serves as another touchpoint with the strategy of Inclusive Experience, allowing everyone and Sansiri residents to get closer to the Sansiri brand, continuing from SIRI HOUSE in Singapore and Soi Somkid in Bangkok. This comes with innovations for living that promote a healthy lifestyle. We have always believed that beyond having good housing, a good lifestyle is the source of good health. In this instance, Sansiri has also collaborated with THE COFFEE CLUB, a leading global restaurant and café brand, to create health-focused menus to enhance the lifestyle of modern individuals, where food is a crucial factor for good health both physically and mentally."

          Mr. Chumpaj Tanthitsunthorn, Chief Operating Officer of The Minor Food Group Public Company Limited, commented on the collaboration with Sansiri: "This marks the first time in Asia that THE COFFEE CLUB has adapted its concept to align with the A Healthy Leisure Space idea of THE CLOUD, reflecting the shared vision of both brands and collaborating to provide the best health experience for everyone. We are very pleased to be part of the THE CLOUD project with Sansiri, a leading real estate brand in Thailand known for creating successful projects. THE COFFEE CLUB is confident that every customer visiting THE CLOUD will receive the most comprehensive service possible."

          THE CLOUD is located on the 3rd floor of Siam Paragon and features SANSIRI GALLERY, the first new type of sales center in Thailand that presents a good living experience in a unique way through the use of art and technology. For example, a window display showcasing installation art in the shape of translucent white clouds invites visitors to appreciate it, conveying the concept of A Healthy Leisure Space of THE CLOUD. This window display serves as a creative space where Sansiri acts as a curator, selecting various art designs to exhibit throughout the year while consistently integrating the ideas of THE CLOUD.

          Additionally, discover the Experience Panels that utilize newly crafted technology and design to present four innovations for better living that enhance the quality of life for Sansiri residents, including Dust-Free House, an innovation for a dust-free home promoting good health for residents, Cooliving Designed Home, an innovation for a cool home to circulate air, Green Living, which increases green space to alleviate heat and reduce pollution within residences, and Educational Playground, a playground that fosters skills and learning in collaboration with Samitivej Hospital. "Sanroo" (SANROO), Sansiri's new robot employee, will provide information and answers regarding innovations for living. Moreover, Sansiri plans to use the SANSIRI GALLERY space to host activities and workshops to present new lifestyle experiences that will rotate throughout the year.

          THE CLOUD also features a café and restaurant by THE COFFEE CLUB, offering "Feel Good Menu" with 10 exclusive dishes created by Chef James Bradbury, Global Head of Culinary at THE COFFEE CLUB, specifically for THE CLOUD. Additionally, they collaborated with Dr. Ping - Dr. Thidakarn Rujipatanakul, a health management physician from Samitivej Hospital, to help recommend and adjust some ingredients for true health enthusiasts. This ensures that these dishes are indeed healthy, with highlights including the "Vegan Garden Burger", a vegetarian burger made from beans and baked spinach, which arises from the global trend focusing on healthy eating, including meat-free burgers that are still hard to find in Thailand.

          In addition to the signature dishes specially crafted, Sansiri and THE COFFEE CLUB pay attention to every detail from the interior design of the restaurant, considering comfort by selecting furniture that is easy to use without sharp edges. The decor is controlled in earth tones, combined with honey-colored wooden furniture that creates a relaxed and friendly atmosphere, as well as controlling light and sound in the restaurant to provide a calming experience for all senses. All of this aims to ensure that every step taken in THE CLOUD helps visitors feel a sense of relaxation and aesthetic enjoyment in their lives.

          "Sansiri hopes that the launch of THE CLOUD will serve as another touchpoint for Sansiri residents and the general public to experience a new way of living in the Sansiri style and to get to know more about what Sansiri represents. We also hope to be part of creating a sustainable health community for the Thai people. We believe that within six months until the end of 2019, over 50,000 people will experience the essence of Well-being in the Sansiri way, which will foster brand loyalty and eventually lead to becoming customers. The sales center that presents all of Sansiri's projects for the first time in Thailand will also provide project information and facilitate the buying and selling of projects," Mr. Apichart concluded.

Thank you for the information from www.sansiri.com