"Origin Property" is making a strong entry into the youth market with the launch of its new condo brand "The Origin" across 6 projects in 6 high-potential locations, totaling 7.7 billion baht, targeting First Jobbers and First Condo Buyers throughout Bangkok. The brand promotes the concept of Live Your Value, reflecting the brand image of "live life as you believe." The launch includes five advertising films featuring brand ambassador "Sunny Suwanmethanont," showcasing four standout features of the brand and laying out a roadmap for the "Origin Connect" application to enhance service excellence.

Mr. Pirapong Jarunek, CEO of Origin Property Public Company Limited (ORI), revealed that the company will focus on the new generation market, particularly those starting their careers (First Jobbers) and first-time condo buyers aged 23-28. Therefore, the brand "The Origin" has been developed to cater to the needs of the new generation, addressing their pain points and enhancing their lifestyle. In 2019, the company plans to launch 6 projects in high-potential locations across Bangkok, including Sukhumvit, Ratchada, Ladprao, Ramindra, Ramkhamhaeng, and Phaholyothin, with a total project value exceeding 7.7 billion baht.

"In the past, society often imposed a standard way of living, where success had to follow a specific mold. However, we believe that each person's life is influenced by different conditions and environments. Everyone can live a valuable life and achieve success in their own way. Thus, we emphasize the brand concept of 'Live Your Value,'" said Mr. Pirapong.

Mr. Apisit Sunthornchukiat, Managing Director of the Condominium Business Group at Origin Property Public Company Limited, stated that to reflect an understanding of the new generation and support the launch of the brand "The Origin" in a significant way, the company has produced five advertising films, including "Real Life 101: Welcome to the Real World," which reflects the understanding of the new generation's life challenges and responsibilities. This film can be viewed at https://youtu.be/DHWrdUqljWQ. The other four films showcase the distinctive features and conveniences available in all "The Origin" condominium projects.

The four subsequent advertising films feature "Sunny Suwanmethanont," one of Thailand's leading superstars and the company's brand ambassador, taking the lead role in the ads. This is expected to help the brand and its standout features become more memorable among the younger generation. Following this, the company will gradually open pre-sales for new projects starting from August 3.

Mr. Somsak Saengsuwan, Chief Product Design Officer at Origin Property Public Company Limited, mentioned that the four standout features of "The Origin" condominiums include:
1. Smart Closet: Designed to maximize storage space intelligently.
2. Hotel Services on Demand: Connecting customers with hotel-standard maintenance and cleaning services.
3. 24hr Co-working Space: Catering to the 24-hour work needs of energetic youth with shared spaces equipped for work.
4. Private Party Room: Soundproof party areas that prevent noise from entering or exiting.

"The average age of Origin employees is around 28-29 years. Our Product Design team represents our customers, allowing us to understand their pain points and needs well, leading to the development of four main features that truly meet the living needs of First Jobbers and First Condo Buyers," Mr. Somsak added.

Ms. Jintana Puditthanapak, Senior Director of Organizational Strategy for Quality and Service at Origin Property Public Company Limited, stated that the company has a vision focused on Customer Centricity and Empathy, deeply understanding customer feelings. This includes Smart Products with various functions and Service Excellence that ensures comfort for condo residents, such as cleaning services and technician calls. The company continuously develops functions and services to enhance efficiency, catering to every lifestyle of customers, regardless of how technology evolves. The company remains committed to instilling a mindset in employees to understand the core of service management and be fully prepared to serve customers.

Mr. Ratthapol Techalertsirimonkol, Senior Director of Corporate Marketing at Origin Property Public Company Limited, stated that to enhance the completeness of consumers' lives, the company has developed the "Origin Connect" application under the concept "Connect... Make Life Easier." This application links customers to after-sales services, starting from project booking to moving in, to enhance after-sales service and provide maximum satisfaction and convenience. Currently, the application has been launched in some projects, with plans to expand it to support all Origin customers in the future.

Origin Property Public Company Limited has a diverse business structure, including:
1. Residential Development Business: Developing condominiums and houses with 58 projects, such as PARK ORIGIN, The Origin, KnightsBridge, Notting Hill, Kensington, and BRITANIA, with a total project value exceeding 94 billion baht.
2. Recurring Income Business: Such as hotels, serviced apartments, and retail.
3. Service Business: Including property management, real estate brokerage, consulting services, and a vision to continuously expand into new business types to become a comprehensive real estate operator.

Thank you for the information from www.origin.co.th