CBRE Launches 6 New Projects in Prime Urban Locations

          Bangkok, May 29, 2019 – The marketing department of CBRE's residential projects has announced that the company has been appointed as the sales and marketing representative, unveiling 6 luxury and super-luxury condominium projects in 2019, including: Prem Ruamrudee, Tonson One Residence, Supalai Icon Sathorn, Anil Sathorn 12, Cloud Thonglor-Phetchaburi, and Common T U.

          The Tonson One Residence project is a super-luxury condominium on freehold land in the Ploenchit-Tonson-Lumpini area, one of the best and rare locations in Bangkok, highly sought after in the market. It is located just 300 meters from Chidlom BTS station, surrounded by high-end shopping destinations such as Central Embassy and Central Chidlom. Every unit is designed as a corner room with a private lift lobby, ensuring high privacy with only 80 units available, which have garnered significant interest from customers, starting at 20 million baht.

          The Supalai Icon Sathorn project is located on South Sathorn Road, previously the site of the Australian Embassy. The project includes residential units, offices, and retail spaces, surrounded by complete amenities. Room sizes range from 1 to 4 bedrooms, including penthouses, featuring high-quality design and materials. The layout and usable space are efficient and distinctive, with attractive pricing for investment compared to similar projects, averaging 220,000 baht per square meter, starting at 8.2 million baht.

          The Anil Sathorn 12 project is located on North Sathorn Road, adjacent to the Sutthisan BTS station, which is under construction between Surasak and Chong Nonsi stations. It stands out with its design adhering to the WELL Building Standard from the International WELL Building Institute (IWBI) in the United States, which promotes healthy living environments. Anil Sathorn will be the first residential project in Thailand to receive this certification. Additionally, it offers parking spaces up to 110% and has passed environmental impact studies, with prices starting at 11 million baht.

          The Prem Ruamrudee project is located in Ruamrudee Soi 2, in the heart of the Ploenchit area. It is a low-rise condominium on nearly 2 rai of land, with only 176 units available, including studio, 1-bedroom, 2-bedroom, and executive suite types, featuring a private lift lobby with only 12 units in total. The architecture is designed to be distinctive, with a focus on maximizing usable space, including spacious storage areas and a single corridor with a private garden view, starting at 6.8 million baht.

          The Cloud Thonglor-Phetchaburi project is a 55-story high-rise building with amenities located on the top floor, offering panoramic views of Bangkok. It features a single-corridor design for maximum privacy and is highly attractive due to its location, providing easy access to Thonglor, Sukhumvit 39, and Asoke, with prices starting at just 3.5 million baht.

          The Common T U project is the first high-rise condominium in the Thammasat-Rangsit area, focusing on creating a safe and pleasant environment with complete amenities, making it ideal for rental investment due to high rental demand. It is close to Thammasat University and the extension of the red line BTS at Thammasat station and Chiang Rak station, near leading shopping malls and Don Mueang International Airport, with prices starting at 2.2 million baht.

          Ms. Aliwasa Patthanathabutr Managing Director of CBRE Thailand commented, “After the long holiday, the market is starting to pick up again. All the projects we represent are new products developed to fill market gaps that have not been addressed. Today’s customers want the best in terms of location, product concepts, and affordable pricing with profit margins. We understand this very well.”

          This year, CBRE has adjusted its marketing strategy for residential projects, thoroughly studying the market and customer needs, and collaborating with developers in every step of project development. They also plan sales and marketing strategies that align with the rapidly changing market conditions and competition, believing that today’s customers and investors, especially high-end clients, have a better understanding of residential investment, can access project and market information for comparison before making purchasing decisions in a market with diverse project options in each location. It is now a buyer's market, so CBRE selects quality projects in prime locations that are rare and have good value appreciation potential, developed by professional and stable developers, along with excellent after-sales service to meet the needs of today’s discerning high-end customers who carefully consider their purchasing decisions, whether for personal residence or long-term investment.

          Currently, CBRE represents a total of 27 residential projects, including 5 housing projects and 22 condominium projects, with a total project value exceeding 38 billion baht, aiming for a sales growth target of 4-5% this year.

Thank you for the information from www.cbre.co.th