TerraBKK.com is adapting to digital disruption by developing the 'Terra Byte Application', a new tool that allows executives to easily access information in the real estate business, stay informed, and compete with major players in the market without the need to invest in building their own data systems.

 

         

          Ms. Sumitra Wongphakdee, Managing Director of Terra Media and Consulting Co., Ltd., stated that the overall landscape of web content services in real estate in 2019 has become increasingly competitive, with both established major players enhancing their services and expanding their customer base, while new entrants are continuously penetrating the market through Facebook Fanpages and YouTube channels with unique points to target new audiences. This has resulted in consumers having more media choices, and real estate developers also having more media options. However, with the real estate market currently valued at over 500 billion baht per year, the web content service business in this sector remains attractive. If we consider just 1% of advertising value, it amounts to 5 billion baht annually. In 2018, data from Kantar Millward Brown revealed that the real estate sector's spending on online marketing grew by 124%. Therefore, operators in the web content service business must adapt to changes in consumer behavior and technology, and be ready to evolve towards Big Data & AI.

 

     

       TerraBKK.com is a marketplace and web content service platform for both new projects and second-hand homes that is continuously adapting. With over 5 years of service and more than 20 million users across Thailand, along with a team experienced in consumer behavior research, we leverage all available data to develop further. Recently, we launched the 'Terra Byte Application', a new application designed to support medium and small real estate developers looking to access real-time supply and demand data for customers in Bangkok and its vicinity, presented in an interactive chart format that is easy to understand, unlike other companies that still provide outdated data in research reports.

         

The data in the Terra Byte Application focuses on meeting the needs of company owners and real estate developers by providing a summary of market movements and land prices. The data is categorized into horizontal (single houses, townhomes, duplexes, commercial buildings) and vertical (condominiums), with datasets segmented by location, price level, project size, year of sale, sales volume, remaining units, and price changes. The interactive chart of the Terra Byte Application has been developed to facilitate easy comparisons of one's own projects with competitors, and it also includes detailed information about competing projects in an E-brochure format. This data will be continuously updated, allowing executives to use information from the Terra Byte Application to make decisions on new project developments or adjust competitive strategies to keep pace with rivals in the same location, thereby creating a competitive edge for medium and small real estate developers who lack business development and market research departments, enabling them to access data comparable to that of large developers in the market.

 

 

 

 

 

            Ms. Sumitra further stated that the Terra Byte Application is currently operational, with approximately 10 client companies such as Sc Asset, Major Development, Raimon Land, Richey, Piamsuk, Patarida Development, and Devel. Most clients using the application are very satisfied as they receive continuously updated information without having to spend time collecting data themselves, and there is a dedicated team ready to assist clients. If any issues arise during usage, they can contact us for immediate assistance.

            In terms of business plans for 2019, the company will continue to add new supplementary services while developing Terrabkk.com and the Terra Byte Application to penetrate tourist city markets such as Chonburi and Phuket, as both provinces have diverse real estate growth due to differing consumer behavior from Bangkok, making them attractive markets.

 

For those interested in the Terra Byte Application, more details can be found at  http://bit.ly/2uGyjSH

Or for further inquiries, please contact Ms. Kamolthip Harnthong, General Manager at 098 749 8938        

Email: [email protected]