"HomePro," the market leader in home improvement, has teamed up with partner "Krungsri Consumer" to launch 3 new cards: the Krungsri HomePro Corporate Card, HomePro First Choice Card, and MegaHome First Choice Card, along with a revamped HomePro Visa Platinum Credit Card. These offerings are tailored to different customer behaviors across various segments (Data Analytics) to meet the diverse needs of customers in different areas, considering purchasing power and lifestyle. The initiative aims to enhance product development, services, and distribution channels to reach target customers through all available means, supporting cashless spending while providing various benefits from all 4 cards. This reinforces HomePro's position as a true leader in home improvement, ensuring peace of mind with a variety of channels from HomePro. The company anticipates a 10-20% annual growth in the number of new cardholders and spending, aiming to exceed 14 billion baht in credit card usage and loans. Customers can enjoy exceptional deals at the HomePro EXPO, which will take place from March 15-24 at Impact Muang Thong Thani.

Mr. Khunwut Thamphromkul, Managing Director of Home Product Center Public Company Limited (HomePro), a leader in the comprehensive construction materials and home decoration business, stated that HomePro has maintained its leadership in home improvement for over 23 years, with more than 100 branches including HomePro, HomePro S, HomePro Malaysia, and MegaHome. One of the company's priorities is analyzing customer behavior (Data Analytics) across all segments to understand the varying needs of customers in different zones, considering purchasing power and lifestyle, by developing products, services, and distribution channels that connect with target customers through all available means.

Currently, HomePro has approximately 3.8 million HomeCard members, with sales from members accounting for 92%. The membership distribution is 43% in Bangkok and 57% in other provinces, with about 63% of members making purchases annually, equating to approximately 2.4 million individuals. The average spending per person per year is around 22,000 baht, with over 65% of payments made via credit card and over 20% through installment plans. Based on this data, HomePro has collaborated with its business partner Krungsri Consumer to address the needs of customers across all lifestyle segments by launching these 3 new cards.

  1. The Krungsri HomePro Corporate Credit Card is a new credit card designed for corporate entities, allowing company spending. It offers an immediate 3% discount from the first baht spent at all HomePro branches, 0% installment plans for 4 months, and a 5% discount on Home Service with free delivery.
  2. The HomePro First Choice Card is a personal loan and installment credit card aimed at young professionals interested in home and condo decoration, making home improvement easier. It offers exclusive privileges, including 0% installment plans for up to 12 months on all items at HomePro branches, 24-hour cash loan services allowing withdrawals of up to 100% of the approved personal loan limit without withdrawal fees, and a lifetime annual fee waiver with no conditions.
  1. The MegaHome First Choice Card is a personal loan and installment credit card targeting contractors and general customers, offering 0% installment plans for up to 12 months on all items at MegaHome branches, 24-hour cash loan services allowing withdrawals of up to 100% of the approved personal loan limit without withdrawal fees, and a lifetime annual fee waiver with no conditions.

As for the HomePro Visa Platinum Credit Card, which has been revamped to meet the needs of consumers in the 4.0 era, it still offers an immediate 3% discount from the first baht spent, an additional 13% discount when using points equal to the purchase amount, 0% installment plans for 4 months on all items, a 5% discount on Home Service, and the ability to transfer credit card points to HomeCard points at any branch or through UChoose. Currently, HomePro has over 500,000 members for the HomePro Visa Platinum Credit Card, and with this new card launch, it expects to increase membership to 700,000 by the end of this year, anticipating a spending value of over 14 billion baht.