Krungsri Securities Reveals 2019 Strategy to Advance Comprehensive Digital Platform Development
Mr. Udomkan Udomsap, President of Krungsri Securities Public Company Limited, stated that after restructuring the business infrastructure, particularly in the securities analysis sector, the company expanded its institutional investor and investment banking businesses. From 2015 to 2018, the company experienced an average market share growth rate of 9% per year, while the institutional business saw an average market share growth rate of 20% per year, and revenue from securities brokerage in the institutional business grew at an average rate of 40% per year. In the investment banking sector, which began to expand seriously in 2017, there was a continuous increase in business volume, with 12 companies in 2017 and 4 companies in 2018. The company acted as a co-underwriter for 15 IPOs. For 2019, we have 2-5 deals in progress, with 2 of these companies being led by Krungsri Securities in underwriting.
This year, the company continues to pursue its digital platform strategy by focusing on developing an ecosystem for securities trading through an Application Programming Interface (API) system to integrate all investment product trading into a single platform. The e-business team has been restructured, and Agile working processes have been implemented to achieve results in a shorter time frame. Additionally, the company is gathering analyses and tools for investment decision-making and increasing partnerships with specialized experts, such as Finnomena for portfolio management, Deepscope for algorithms, and StockRadars for investment data. Krungsri Securities will serve as the central hub for integrating investment platforms, allowing customers to access everything in one place. The company will also develop its own investment platform with the collaboration of both internal and external experts, which is a crucial strategy to meet customer demands in the digital age more swiftly.