Sansiri Public Company Limited has declared the year 2018 as the year of ultimate success #SansiriBestYearEver with record sales of 48.5 billion baht, a 25% increase, marking the highest sales in 34 years, and the highest foreign sales in the country at 14 billion baht, up 51%. The company will continue its vision of For Greater Well-being to create sustainable growth throughout 2019, building on the Green & Well-being strategy in all new projects to enhance the quality of life for residents in every dimension. It has announced serious measures to combat pollution and PM 2.5 dust with the launch of the “Dust-free House”, the first dust-free home in the country this year, reinforcing Sansiri's image as a leader in health and environmentally conscious living innovations. The company plans to launch 28 new projects worth over 46.6 billion baht in Bangkok and other provinces, maintaining Best in Class quality across all types and price ranges while strengthening its brand. The demand for housing this year remains strong, but customers are increasingly choosing trusted brands. Sansiri is confident that more new customers with real demand will purchase its projects due to trust in quality and care after moving in, aiming for sustainable growth with total pre-sales over three years (2018 – 2020) exceeding 160 billion baht.

 

 

          Mr. Wanchak Buranasiri, Chief Financial Officer of Sansiri Public Company Limited  stated, “The year 2018 was the best year in Sansiri's 34-year history, or Sansiri Best Year Ever, due to comprehensive success, including the highest project launch value of over 65.2 billion baht from 25 projects, and record pre-sales of over 48.5 billion baht, a 25% increase from 2017's 38.5 billion baht. Additionally, foreign sales exceeded 14 billion baht, growing 51% from last year and tenfold from five years ago. Sansiri has maintained the top position in foreign sales for five consecutive years, resulting in a current backlog of over 63.5 billion baht, ensuring strong revenue recognition over the next three years.”

 

 

          The factors that helped us achieve the Sansiri Best Year Ever in 2018 include positive customer responses across all types of housing and segments, particularly in the single-house segment, which grew by 34%, the townhouse segment grew by 77%, and the condominium segment grew by over 20%. Projects that exceeded expectations last year include Sansiri homes, which achieved over 75% of total project value in just six months, setting a new record for super-luxury single houses in Thailand. The launch of the XT lifestyle condominium for the new generation, with a total launch value of 21 billion baht across three projects, sold 12 billion baht within three months. Additionally, the new townhouse brand “Siri Place” saw sales triple compared to 2016. Meanwhile, sales from provincial markets were another success factor last year, with sales reaching 12 billion baht, accounting for 25% of total sales, growing 51% from the previous year.

          Mr. Wanchak continued, “In 2019, Sansiri plans to launch 28 new projects worth over 46.6 billion baht, including 12 condominium projects worth over 22.4 billion baht, 9 single-house projects worth over 18.7 billion baht, and 7 townhouse projects worth 5.5 billion baht. The focus will be on launching mid-range (Medium Segment) and more affordable (Affordable Segment) projects, which will account for 96% of the total project launch value. The pre-sale target for this year is set at 36 billion baht, with a total transfer target of 32 billion baht, alongside a long-term goal of achieving over 160 billion baht in total pre-sales between 2019-2021.”

 

          Mr. Uthai Uthaisangsuk, Chief Operating Officer of Sansiri Public Company Limited, stated, “The overall real estate market in 2019 is expected to continue growing, although there may be a slowdown in investment purchases by Thai customers. However, Sansiri believes that owner-occupied purchases will continue to grow at the same level as last year. The competition in pricing and project development among all operators this year will provide customers with more options when deciding to purchase real estate. Sansiri is confident that 2019 will be a business advantage for the company, as customers buying for personal use will prefer well-established brands recognized for quality and after-sales service over smaller brands, given that they are making long-term purchases. Additionally, Sansiri is confident that project transfers this year will meet targets due to high pre-sales awaiting revenue recognition from quality customers with real purchasing power, especially Chinese and foreign customers who make high down payments and trust in the potential of Thai real estate investment for long-term returns.”

 

 

          Mr. Uthai continued regarding the business strategy for 2019,“Sansiri places great importance on understanding consumer needs in every detail to enhance customer living experiences. This year, Sansiri recognizes the changing trends and demands for living among modern individuals who are increasingly conscious of health and environmental issues. Therefore, we have set the vision For Greater Well-being to apply the two concepts Green & Well-being to all new Sansiri projects, starting with the Sathasiri Taveewattana single-house project under the Well-being concept, the first of its kind from Sansiri to be launched in mid-February. We are also preparing to officially launch the Wellness Residence, Thailand's first health-focused condominium in a prime location in Bangkok, which will introduce a new dimension of holistic health living in the second quarter of this year. Furthermore, we will expand the Burasiri brand, recognizing the demand from people in Bangkok for resort-style homes that enhance both physical and mental health. Additionally, Sansiri plans to create a new phenomenon in the real estate industry by launching the “Dust-free House” or Dust-free House, the first of its kind in Thailand this year, and announce a serious commitment to social responsibility through reducing energy consumption and using natural resources that negatively impact the global environment at every stage.

          This year, the development of new projects will focus on the strategy of Diversification, offering a wider variety of housing projects across all price levels and locations nationwide to effectively meet the needs of all target customer groups. There will be an increased proportion of single-house and townhouse launches this year to accommodate the demand for owner-occupied housing, led by the Sathasiri brand, which caters to high-end customers seeking large homes for extended families, and the Siri Place townhouse brand for those looking for their first home at an affordable price while still enjoying Sansiri's standard common areas and functional home features that exceed typical townhouses.

 

 

          Mr. Uthai concluded, “Sansiri is committed to strengthening the brand both domestically and internationally to capture the hearts of foreign customers in every segment, especially the high-end market. This year, we are launching SIRI HOUSE in Singapore and Thailand, hoping to provide another channel to convey the Sansiri lifestyle experience to customers. We will also strengthen current projects by launching the Sansiri Club Collection, which groups projects targeting the new generation, and the Sansiri Luxury Collection, which groups luxury and super-luxury projects together to create a distinctive marketing communication identity through methods and campaigns tailored to the needs and lifestyles of each customer group.

          Additionally, this year, Sansiri will continue to incorporate innovation and technology into business operations to enhance customer convenience and improve the company's operational efficiency. Particularly, enhancing security measures in residential areas will be another strength that Sansiri aims to emphasize this year, as it is a crucial factor in consumers' real estate purchasing decisions. Furthermore, Sansiri will strive to build a sustainable strong organization by adopting Agile working methods to support the efficiency of the new generation workforce, while continuing the Sansiri Green Mission and ongoing support for Thai and foreign children through Social Change activities and being UNICEF’s Selected Partner, the first and only organization in Southeast Asia.

 

 

          Mr. Uthai concluded, “Sansiri believes that the concept of For Greater Well-being, which focuses on providing health and environmentally conscious living solutions and innovations in 2019, will create distinctiveness and differentiation for the Sansiri brand as a real estate company that truly understands consumer needs across all eras, setting the standard for housing development in Thailand for improved quality of life for customers and a better world for all.” Mr. Uthai summarized.

 

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