Sansiri showcased its foreign sales performance for 2018, reaching 14 billion baht, the highest in four years, and growing by 50% from the previous year due to confidence in the quality of projects that meet all price levels. The 98 WIRELESS project has been particularly popular among international customers, alongside comprehensive customer service from pre-purchase to post-occupancy. The company is aggressively expanding into new markets, including Vietnam, increasing sales galleries in China, organizing seminars with global agents, and partnering with foreign firms like Tokyu to develop projects. They are confident that the trend for 2019 will see continued foreign investment in Thai real estate in the long term, recently opening the first sales gallery, SIRI HOUSE, in Dempsey Hill, Singapore.

 

Mr. Uthai Uthaisangsuak CEO of Sansiri Public Company Limited stated that the company successfully exceeded its foreign sales target for 2018, achieving over 14 billion baht against an initial goal of 13 billion baht, up from 9.3 billion baht the previous year, marking a 50% increase. The majority of sales came from Asian customers, driven by economic growth and strong purchasing power. The company continues to penetrate foreign markets, becoming a leader in real estate development with the highest sales from foreign clients in Thailand, primarily from China and Hong Kong, while Taiwan and Singapore are also emerging markets with growing customer bases.

 

“The success of these sales comes from customer trust in the Sansiri brand as a pioneer in foreign markets and the development of quality projects across all price levels. International customers are interested in condos at all price points, from accessible projects like The Line and The Base to the super-luxury 98 WIRELESS. Sansiri also focuses on enhancing the quality of life for residents by paying attention to every detail, from construction and design to after-sales service when residents move in. Sansiri is the only developer that provides comprehensive living solutions, alleviating concerns about property maintenance even when clients are not in Thailand, with a dedicated team from Plus Property available 24/7. Additionally, there are rental management services from Plus Property and HOSTMAKER, a leading provider of mid-to-long-term rental management and booking services in London, to ensure high returns for clients who purchase properties for investment,” Mr. Uthai said.

 

At the same time, Sansiri continues to market aggressively, expanding sales galleries in China to provide customers with real experiences in viewing sample rooms, along with in-depth information from expert agents to build confidence in decision-making. They are also entering new markets in partnership with local agents in Vietnam, which has seen significant economic growth compared to other Asian countries last year, as evidenced by the increasing number of Vietnamese tourists visiting Thailand, positively impacting investment in Thai real estate for leisure. Furthermore, Sansiri is enhancing the capabilities of agents worldwide, emphasizing customer service throughout the process, from pre-sales advice to after-sales service, and offering special privileges to residents to strengthen their position in the international market.

 

Additionally, they are collaborating with foreign partners, leveraging their strengths to understand customer behavior and needs to develop residential properties in Thailand that meet the demands of international clients, such as partnering with Tokyu Corporation from Japan to create business opportunities that promote the “Sansiri” brand among Japanese customers.

 

“The foreign customer market still shows positive trends, especially among Chinese clients, who continue to have strong transfer rates due to their confidence in long-term investments in Thai real estate, which offers high returns from rental yields of 5-8% compared to real estate investments in China, Singapore, and Hong Kong. At the same time, we are confident that the overall foreign customer base will continue to see satisfactory transfer rates this year, with high down payment collection rates, ensuring that they are genuine buyers. The overall real estate business in 2019 still has positive factors supporting it, including foreign investor confidence in Thai real estate, backed by ongoing investment in projects like the Eastern Economic Corridor (EEC) and the expansion of high-speed rail projects, which will increase land and property values in Chachoengsao, Chonburi, and Rayong, as well as the expansion of subway routes that will enhance land potential in suburban Bangkok. Additionally, the tourism sector is experiencing significant growth, with a 7.54% increase in tourist numbers from last year, totaling over 38 million, and expected to rise to 40 million this year. Therefore, Sansiri is confident that the foreign market in 2019 will receive a positive response from customers as before,” Mr. Uthai said.

 

Recently, the company launched its first sales gallery at SIRI HOUSE in Dempsey Hill, Singapore, in January to cater to international clients and reinforce its position as a leading provider of luxury real estate with the highest trust in Thailand.

 

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