SENA Celebrates Success with “Growth Hormone” Following the 2018 Roadmap, Achieving Remarkable Growth Across All Aspects. Recently, it has secured the runner-up position, launching the highest number of condominiums in terms of both volume and quality, breaking historical records over the past three years.

 

 

Associate Professor Dr. Kesara Thanyalakphak, Deputy CEO of Sena Development Public Company Limited, revealed that the past year, 2018, presented various challenges that pressured developers to cautiously launch new residential projects amid fierce market competition and limited housing demand. However, the company's strategy allowed for a comprehensive investment portfolio across all segments, enabling Sena to break several records in line with its targets.

 

 In 2018, Sena experienced its peak year in three years, both in terms of launching new projects with the highest value and number of units, securing the second position in the real estate business (credit: from the research department of Colliers International Thailand). Particularly, looking back over the past three years (from 2016 to 2018), there was an average growth rate of 15 – 20%, with an increase in project launches and unit numbers compared to 2016, which saw the launch of 5 condominium projects with 1,654 units worth a total of 2.56 billion baht. In 2017, 7 condominium projects were launched with 4,111 units, totaling 8.477 billion baht, and in 2018, 9 condominium projects were launched with 6,397 units, amounting to 22.03 billion baht. Furthermore, Sena has strong business partners, “Hankyu Hanshin Properties Corporation,” collaborating on the development of a total of 6 projects, including 1. Niche Mono Sukhumvit-Bearing 2. Niche Pride Tao Poon-Interchange 3. Niche Mono Charoennakorn 4. Niche Mono Mega Space Bangna 5. Niche Mono Ramkhamhaeng and 6. Piti Ekkamai, with a total value of 20.846 billion baht, generating satisfactory sales across all projects. Additionally, Sena has partnered with Acute Realty to professionally manage sales for several projects, including marketing abroad.

 

Sena has also incorporated new technologies and innovations into every project, both horizontal and vertical developments, being the first in Thailand to focus on developing projects that utilize 100% clean energy by pioneering the installation of solar rooftops for every home and EV-ready charging stations. Moreover, the company has a subsidiary that installs and distributes leading solar energy systems in Thailand and has developed new features in the SENA 360° Service application, providing comprehensive after-sales service to support residents anytime, anywhere.

 

At the heart of this success, Sena has launched a major corporate campaign, “MADE FROM HER,” paying attention to every detail of life from a female perspective to create differentiation and selling points for the products in its projects. Sena's current success is a result of the vision combined with the extensive experience of its senior management and a relentless commitment to sustainable residential development.

 

Thank you for the information from www.sena.co.th