Supalai Public Company Limited <\/strong>has announced its business plan for 2019 <\/strong>with a continuous growth target, aiming for sales of 35 billion baht and developing 34 new projects, including both horizontal and condominium projects, across Bangkok and the regions, valued at 40 billion baht. The company is committed to delivering quality products <\/strong><\/span>along with new innovations to meet the lifestyle needs of every family member.<\/span>

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Dr. Prateep Tangmattatham, Chairman of the Executive Board of Supalai Public Company Limited, <\/strong>  stated that the overall real estate market in 2018 <\/strong>was a good year, especially in the early months, where many real estate operators launched new projects, including condominiums and horizontal housing projects. Additionally, there was a trend towards developing mixed-use real estate projects, which combine residential projects, office buildings, shopping centers, and comprehensive facilities, catering to modern residents who prefer multi-functional living spaces.<\/strong><\/span>

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Last year, the company remained committed to developing products that meet customer satisfaction, delivering comfortable, aesthetically pleasing, energy-efficient, environmentally friendly products that add value, are reasonably profitable, and sustainable. This was achieved through a product development design process that creates added value for customers with new innovations, using high-quality and suitable materials, knowledgeable personnel, and quality control throughout the operational period. The company also gathered data for continuous improvement while adhering to governance principles. As a result, in 2018, the company received numerous prestigious awards from leading organizations, such as the Sustainable Stock Award and the Sustainability Report Award from the Stock Exchange of Thailand, the “Certificate of ESG100 Company” from the ESG Rating of the Thailand Development Institute, the Drive Award 2018 from the Alumni Association of the MBA Program, Faculty of Commerce and Accountancy, Chulalongkorn University, and the Outstanding Energy Conservation Housing Award 2018 from the Department of Alternative Energy Development and Efficiency, Ministry of Energy, among others.

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Regarding the overall real estate industry in 2019, <\/strong>it is expected to have a development value similar to the previous year, supported by the overall economic growth of the country, even though the growth rate may decrease slightly. This is due to the continuous development of government infrastructure projects, increasing income from exports and tourism, and the fact that Thai citizens with regular salaries continue to see income growth exceeding inflation. Additionally, private sector investments in various areas continue to rise, particularly in the Eastern Economic Corridor (EEC).

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However, it is essential to monitor risk factors such as the tightening lending practices of financial institutions, rising loan interest rates, household debt, and the Bank of Thailand's measures controlling the loan-to-value (LTV) ratio for home purchases, which affects second homes or properties priced over ten million baht. Furthermore, global economic volatility, including exchange rates, energy prices, and trade wars, poses additional challenges.

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Nevertheless, construction costs are expected to stabilize, and labor issues are not anticipated to be as problematic as in previous years. However, operators who purchase land at excessively high costs or acquire too much land may face debt burdens and interest payment obligations, leading to significant inventory levels. It is expected that landowners who set unrealistically high prices for raw land will gradually adjust their prices to more realistic levels.

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Mr. Traitecha Tangmattatham, Managing Director of Supalai Public Company Limited, <\/strong> revealed that the 2018 plan <\/span><\/strong>resulted in the company achieving sales exceeding the target at 33,343 million baht, an 8% growth compared to 2017, which had sales of 30,777 million baht. This growth was driven by condominium sales of 17,282 million baht and horizontal project sales of 16,061 million baht. The company launched a total of 25 projects, consisting of 22 horizontal projects and 3 condominium projects, with a total value of 25,980 million baht. This was a result of developing new house models: 3 stories, 3 types, and 3 styles, including single houses, new generation houses, and townhomes under the name ESSENCE in the locations of “Lat Phrao” and “Suan Luang.” Additionally, it addresses the lifestyle needs of every family member in the digital age with a complete Home Automation & Security system in the Supalai Prima Villa Rama 2 - Bang Khun Thian project, enhancing convenience by controlling various systems within the house through a smartphone application. The company also expanded its investment in Chiang Rai as its latest province, launching its first project, “Supalai Park Ville Maekorn-Chiang Rai,” featuring single houses and modern-style new generation houses. Furthermore, it kept up with the Digital Marketing trend, allowing customers to book condominiums through the Online Booking system with “Supalai Veranda Ramkhamhaeng,” achieving a remarkable phenomenon by selling out 100% of the available units within just 5 hours.

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(Ref: http://investor-th.supalai.com/slides.html<\/a>

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For the 2019 plan, <\/span><\/strong>although the overall market for small real estate may be affected by the Bank of Thailand's LTV measures, the company still aims for continuous growth, targeting sales of 35 billion baht and revenue of 28 billion baht from launching 34 new projects, consisting of 28 horizontal projects and 6 condominium projects, valued at a total of 40 billion baht.<\/strong><\/span> The company has set a budget of approximately 8 billion baht for land acquisition. This year will see the development of new innovations and relentless growth, such as creating modern projects that integrate residential innovations in locations that are hard to find, developing integrated real estate (Mixed-use) on the former Australian Embassy land on Sathorn Road, creating smart homes that are comfortable with advanced technology, <\/strong>linking 4.0 living innovations, and enhancing convenience with Home Automation & Security systems that facilitate internal home operations through smartphone applications. The company aims to expand its reach to new customer segments, targeting high-end customers with significant purchasing power, both in horizontal projects and condominiums. Innovations in management towards excellence, <\/strong>including sales systems, construction, and a comprehensive service operation center, 1720 Supalai Full Service Contact Center, which serves as a post-sale service channel for customers, providing quick and convenient information about projects and after-sales services. The company is committed to creating happiness sustainably, driving plans to deliver happiness through “giving” endlessly to stakeholders and related parties, ensuring balance through good deeds in every production process alongside continuous business operations.
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Thank you for the information from www.supalai.com<\/a><\/p>