Finn Development, a leading real estate development company in Thailand, is entering the premium niche market this New Year, catering to city dwellers who love nature. By addressing all aspects of urban living in the right location at an unbeatable price, they are launching Finn Asoke (FYNN Asoke), located in Sukhumvit Soi 10. This modern tropical low-rise condominium is situated in a prime area in the heart of Asoke, surrounded by parks and amenities that perfectly blend urban living with a slow lifestyle. Ready to move in, with prices starting at only 4.5 million baht or 185,000 baht per square meter.

 

 

         Mr. Pongsathorn Jom Salak, CEO of Finn Development Co., Ltd. announced the business plan for 2019, preparing to aggressively enter the real estate market after successfully launching two low-rise condos under the 'Finn' brand. He highlighted the latest project, 'Finn Asoke', with a project value of over 1.8 billion baht. This luxurious twin-building project, designed as Affordable Luxury, is located on nearly two rai in Sukhumvit Soi 10, just 550 meters from BTS Asoke. A giant 60-year-old rain tree provides beautiful shade in the center of the project, making it the perfect answer for urban lifestyles. Not only does it offer ample amenities, but it also caters to those wanting to be closer to nature and prioritize health, with easy access to Benjakitti Park just 200 meters away and a walking path around the lake currently being developed into Benjakitti Forest, the largest park in the heart of Bangkok, covering 450 rai. Prices start at just 4.5 million baht, with six different room types available, expected to attract significant interest and potentially sell out within the first half of the year.

 

 

          For the first two projects, 'Finn Ari' has a project value of over 350 million baht and has already sold out and transferred ownership. The second project, 'Finn Sukhumvit 31', valued at over 800 million baht, has sold over 90% and is currently under construction, expected to be completed and ownership transferred by the fourth quarter of this year.

          Additionally, the company plans to develop two more real estate projects worth a total of over 4 billion baht, including condominium and hotel projects.

 

          Mr. Paitaya Banchakittikun Partner at Atom Design and designer of the Finn Asoke project stated that the design concept is modern tropical, restoring balance to urban life by connecting one of the busiest business centers with the lushness of nature. The inspiration behind the design of Finn Asoke is likened to an oasis of tranquility amidst the hustle and bustle of the CBD, featuring curved building lines that offer views of the beautiful gardens from every room. The building surrounds a giant 60-year-old rain tree that beautifully provides shade and creates an impressive atmosphere of integration with green spaces.

 

 

          Finn Asoke is an 8-story low-rise condominium project with 263 units, divided into Building A with 144 units and Building B with 119 units. Careful selection of quality materials and comprehensive amenities both inside and outside the building include a guest lounge, co-working space, fitness room, cycling room, yoga room, movie room, rain tree pavilion, a 25-meter swimming pool, children's pool, and a simulated cave. The highlight amenities on the rooftop cover over 1,000 square meters, including a garden, exercise area, vegetable planting area, sunset viewing terrace, forest lounge, and outdoor kitchen with barbecue grill. Room types consist of six categories: 1-bedroom units ranging from 24-49 square meters, 1-bedroom plus units from 40-62 square meters, 2-bedroom 1-bath units from 48-57 square meters, 2-bedroom 2-bath units from 46-68 square meters, 3-bedroom units of 104 square meters, and duplex units of 120 square meters.

          Ms. Aliwassa Patthanathabutr, Managing Director of CBRE (Thailand) Ltd. stated that the overall condominium market, especially in the Sukhumvit area compared to other CBDs, at the end of last year, remains a popular residential and rental market due to proximity to the BTS line. The prices of condominiums in Sukhumvit are currently very high, with many projects launching at prices over 250,000 baht per square meter. With several new projects opening in Sukhumvit, particularly around BTS Phrom Phong and Thonglor stations, consumers have many options in the same area. Therefore, they need to find locations with less supply and more affordable prices to consider when deciding to purchase.

          For the housing market expected to thrive in 2019, it includes low-rise properties such as single houses, townhouses, and townhomes, focusing more on mid-town and suburban areas due to the continuously rising land prices in the city center. Most locations in the CBD are now super-luxury condominiums and branded residences, which are expensive. The trend for real estate in 2019 indicates that price, location, and project type are factors that developers must adjust to meet consumer demands. Low-rise condominiums have become another option that meets the needs of consumers looking for affordable urban housing. Land prices continue to rise, especially along new BTS lines under construction, and we may see land transactions exceeding three million baht per square wah in prime locations like Lumphini, as there is little freehold land left.

          Regarding consumer behavior, consumers have more options in the market, leading to comparisons. They view condominiums not just for personal residence but also as good investments, focusing on future value appreciation. This differs from the past, where they viewed the purchase as either for personal use or for rental or resale. Developers must adapt to market demands by selling lifestyles more effectively to highlight the uniqueness of each project to meet the increasing needs of consumers.

          The Finn Asoke project will officially launch for sale (pre-sale) on January 19-20 at the sales office in Sukhumvit Soi 10, featuring a sample room. Special promotions will be available at the event, such as a furniture package and discounts of up to 300,000 baht for those who reserve on the day. Interested parties can register for more information at www.fynnasoke.com or call 092-201-9999.

 

Thank you for the information from www.fynnasoke.com