Pruksa, the leading company in the real estate sector, celebrates its 25th anniversary, setting a roadmap for business expansion in Health Care to generate continuous revenue, focusing on innovative solutions that address Total Living Solutions to enhance the quality of life for Thais, aiming to maintain its position as the leading real estate company while relocating its command center to the new state-of-the-art building, 'Pearl Bangkok', a new landmark in the Ari area.

Mr. Thongma Vijitpongpun, CEO of Pruksa Holding Public Company Limited stated, "Pruksa started with the intention of providing quality homes for Thais at affordable prices. From a company that initially allocated only a few townhouses per year, Pruksa has grown over its 25 years of operation, developing residential projects including townhouses, single houses, and condominiums that cover all market segments, delivering quality homes to customers each year with 20,000 units and having over 1,000 projects for sale, making it the largest in terms of project and unit numbers in the real estate business. Pruksa's unique Business Model and management approach have allowed it to grow and maintain its position as the number one leader in the real estate sector. Recently, it has expanded investments into the Health Care business, including Vimutt Hospital and Vimutt Home Clinic, managed by a team of experienced and recognized medical professionals in Thailand's hospital business, ensuring customers receive quality services that meet international standards, with the intention of providing good medical services to Thais at accessible prices. Additionally, we are exploring other businesses that can generate continuous revenue for the company. This year, we have consolidated employees from various office buildings into the new headquarters, making 'Pearl Bangkok' the central hub, providing a great opportunity to celebrate Pruksa's 25th anniversary in full.

 

 

The headquarters of Pruksa at 'Pearl Bangkok' is an energy-efficient building certified as a LEED Certified Green Building at the Gold level, standing 25 stories tall with a construction value of over 3 billion baht. The design of the building is inspired by the 'Rice Pearl Dome', and the front dome concept is derived from the 'Ma-Be Pearl', featuring a semi-spherical shape. With the building's curvature and attention to detail in design and material selection, it stands out architecturally both inside and outside, aiming to be a new landmark in Bangkok, providing convenience for Pruksa employees, customers, and visitors, with its location near BTS Ari, beautiful interiors, and equipped with modern technology and systems, along with seven leading commercial banks and Pruksa Open Home, a comprehensive customer service center from booking to loan application.

 

 

Ms. Supattra Paopiemsub, Deputy CEO of Pruksa Holding Public Company Limited revealed, "In the past year, we have adjusted our branding strategy to respond to various changes in the current era, reducing the number of brands from 48 to 14 for easier recognition, and bringing in 'Toon Artiwara' as a Brand Endorser. Additionally, we have updated our logo to reflect meaningful branding ideas, 'Pruksa cares... for a lifetime', which is not just a general communication piece but emphasizes our Brand Purpose, reinforcing our organizational culture focused on delivering the best homes to customers. We are also adopting a new marketing approach, emphasizing digital media to quickly reach potential customer segments and expanding online booking sales channels.

 

 

 

Regarding our operational direction, we aim to grow Pruksa sustainably, with real estate as our core business, leading in residential development through innovation and technology to meet the needs of various customer groups. We are also expanding our portfolio into Health and Well-being businesses, which will be another pillar for Pruksa, while continuing to focus on new innovations by expanding platforms that address Total Living Solutions, not just selling homes, but also aiming to elevate the living standards of Thai people.

 

 

Thank you for the information from www.pruksa.com