Habitat Group is aggressively expanding its international market, showcasing two premium projects, Walden Sukhumvit 39 and Walden Sukhumvit 31 through roadshows in three major economic cities: Beijing, Shanghai, and Guangzhou. Following a successful venture in the Hong Kong market, the company is confident that the premium condominium market in Bangkok still has significant growth potential, particularly among Chinese buyers who are interested in purchasing and investing. The strategy for next year includes partnering with major allies to explore other markets in Asia and the Middle East.

 

          Mr. Chanin Wanichwong, CEO of Habitat Group Co., Ltd. stated, "The premium condominium market for foreign buyers continues to show promising growth. Our company plans to expand our foreign customer base, starting with Chinese and Hong Kong clients, before moving on to other markets. We will engage in marketing activities through all channels, including organizing events abroad and collaborating with partners to directly reach more foreign customers."

 

          Recently, Habitat Group began its roadshow in Hong Kong last November, which yielded satisfactory results. From December 2018 to January 2019, the company will collaborate with Chinese partners to conduct marketing activities in three major economic cities of the People's Republic of China: Beijing, Shanghai, and Guangzhou, specifically targeting Chinese customers.

          The projects being marketed in this China roadshow include the currently available Walden Sukhumvit 39, which has approximately 50 units left for foreign buyers, valued at around 400 million baht. It is expected that these units will sell out in the first or second quarter of next year. Additionally, early in 2019, a new project targeting foreign clients, Walden Sukhumvit 31, valued at approximately 400 million baht, will be introduced.

 

          "Although the growth of condominium sales in Bangkok among Chinese and Hong Kong buyers has slowed due to concerns over the uncertainty of the trade war between the U.S. and China, there remains a segment of Chinese buyers with purchasing power who are still interested in premium condominiums priced between 5 to 10 million baht. This is the target market for Habitat Group. We are confident that the products we present will receive a positive response, and we expect the purchasing power of Chinese clients to grow further after the Chinese New Year next year," Mr. Chanin stated.

          In addition to focusing on marketing activities in China and Hong Kong, Habitat Group is also paying attention to other markets, seeking new target segments such as the Middle East and other Asian markets like Japan, Taiwan, Singapore, and Malaysia.

 

          "While we have a clear target market in China and Hong Kong, Habitat Group is also looking for additional opportunities in emerging markets, expanding our customer base by partnering with others, employing strategies, and increasing access to new markets. This will be part of our business strategy throughout 2019, including introducing new products," he added.

          "Habitat Group is confident that the market for foreign buyers will continue to grow next year, as Thailand serves as a hub for Southeast Asia and features tourist cities ranked among the world's top destinations, including Bangkok and Pattaya. The number of tourists has been increasing every year, leading to a favorable investment climate for real estate development, benefiting both developers investing in these tourist cities and individual investors who recognize the advantages of tourism growth, which contributes to economic expansion in the area. Importantly, with the Eastern Economic Corridor (EEC) project underway, tourist destinations in the eastern region, such as Pattaya, are expected to experience significant growth," Mr. Chanin concluded.

Thank you for the information from www.habitatgroup.co.th