• Sales exceeded expectations, surpassing <\/strong>41,460 million baht, earning the title of ‘Best Property Developer of the Year’<\/strong><\/span><\/li>
  • Reinforcing its vision and strategy in real estate, catering to all segments, both low-rise and high-rise, with a total of <\/strong>14 prestigious awards from both national and international levels<\/strong><\/span><\/li>

          Bangkok (December 13, 2018)<\/em> – AP Thailand reaffirms its leadership in property development that meets<\/strong> every urban lifestyle, announcing a historic achievement that breaks all previous records, with total sales exceeding 41,460 million baht and total revenue in the third quarter reaching 27,113 million baht. This success is attributed to effective organizational management and a portfolio strategy that covers all segments, making it the first and only real estate company to be recognized as the best property developer of 2018, winning a total of 14 awards  reflecting its commitment to enhancing the quality of life in sustainable living. The market outlook for next year indicates that the real estate business will undergo significant changes.<\/strong><\/span>

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          Mr. Anupong Asavaphokin, CEO of AP (Thailand) Public Company Limited,<\/strong> <\/span>stated, “This year has been a record-breaking year for us, with the launch of new projects valued at 45,190 million baht, total sales exceeding 41,460 million baht, and total revenue in the third quarter from low-rise products and condominium (100% JV) and other businesses reaching a historic high of 27,113 million baht. Importantly, this year marks the first time AP has received awards from various institutions both domestically and internationally, totaling 14 awards in a single year.<\/u> The success of AP Thailand today is a result of improving internal management systems by developing and nurturing new leaders who can effectively manage and take responsibility for projects, combined with over 27 years of experience from senior executives and continuous self-development, with the goal of creating ‘innovations for a better quality of life in sustainable living’<\/strong><\/span>. In the past, AP has focused on integrating real estate development experience with the application of modern technology to deliver a perfect quality of life in every dimension.”

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          The key to this success lies in the application of the concept known as STANFORD DESIGN THINKING in developing innovative products and services through a deep understanding of customers, recognizing their unmet needs, which requires observing consumer behavior and analyzing the data to present real estate products and services that resonate with different customer groups. This is reflected in the sales figures and revenue growth, with total sales of 41,460 million baht as of the end of November, derived from condominium sales valued at 21,800 million baht and low-rise sales valued at 19,660 million baht. Total revenue in the third quarter, which includes income from low-rise products, condominiums (100% JV), and other businesses, reached 27,113 million baht, an increase of nearly 50% compared to the same period last year, which had total revenue of 18,090 million baht.

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          One of the highlights that has built the brand and continuously driven revenue growth is the ultra-luxury project that AP is committed to developing, namely the VITTORIO<\/span> <\/strong>condominium, the only ready-to-move-in project that received the Asian’s Best Condo Development<\/span> <\/strong>award, recognized as the best condominium in Asia at the Asian Property Award 2018<\/strong><\/span>, selected from over 200 condominiums across Asia. VITTORIO<\/strong><\/span> is located in the city center near BTS Phrom Phong, with prices ranging from 35-120 million baht, and has achieved great success, with the entire project sold out. Additionally, the luxury mansion brand THE PALAZZO Srinakarin<\/strong><\/span> was launched by AP in mid-November, priced between 29-60 million baht, and has also received a positive response.

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          “VITTORIO and THE PALAZZO Srinakarin<\/strong><\/span> are considered the most satisfying masterpieces. These two projects are a testament to our understanding of the unmet needs of ultra-luxury customers, in terms of space design, marketing strategies, and sales processes. As soon as they were launched after construction completion, they received an excellent response from customers, assuring us that the ultra-luxury market still holds great potential, but it requires property developers who are well-prepared. Customers in this market do not only prioritize location; every detail of the project must be perfect, from creating differentiation through both exterior and interior design to space management that allows buyers to feel the difference immediately upon visiting the project, including marketing and sales strategies,” Mr. Anupong added.

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          Looking ahead to the overall real estate market in 2019, it is believed that over 70% of competition will still come from major operators with strong financial and human resources. The challenges for the real estate sector, aside from external factors such as the global economy, domestic economy, and political situation, must be continuously monitored. In the new era of real estate, developers need to plan for long-term strategies. Therefore, the short-term scenario of launching projects and selling out within a few hours is expected to diminish next year. The future challenge for developers is to define products and pricing packages that align with customers' purchasing power and actual transfer of ownership, which is the key to AP's remarkable success this time.

          “AP will leverage these successes as a driving force and energy to develop real estate with new innovative forms that will create differentiation in terms of quality, usable space, convenience, and safety for living, aiming for the ultimate goal of creating a sustainable quality of life for the Thai people,” Mr. Anupong concluded.

“AP Thailand dares to be different, a leader in innovations for urban living.”<\/strong><\/span>

Thank you for the information from www.apthai.com<\/a><\/p>