Sansiri Announces Major Success with New Brand 'XT' Achieving Sales of 12 Billion Baht Across Three Projects
Sansiri has shaken up the real estate industry by announcing its monumental success with the "XT New Lifestyle Condominium," the first lifestyle condominium brand in Thailand that breaks all traditional living rules. The sales have exceeded expectations, reaching 12 billion baht, the highest in history, accounting for 75% of the units available for sale within just three months across three prime locations: XT Ekkamai, XT Huai Khwang, and XT Phaya Thai. This has received excellent feedback from both Thai and foreign customers, reinforcing the success of developing projects that meet the needs and understand the lifestyle of millennials. The new brand is built on a strong concept of "Extend Your Style," revealing three main factors for purchasing: customizable room layouts, Co-Sharing Space, and a prime location with competitive pricing that meets both living and investment needs.

Mr. Piti Jarukamjorn, Senior Assistant Managing Director of Condominium Project Development and Strategy Management at Sansiri Public Company Limited, stated that "the XT New Lifestyle Condominium is the first lifestyle condominium brand of Sansiri that faces the challenge of developing projects that cater to the new generation and millennials, with a total project value of 21 billion baht, marking the highest in Sansiri's history. The launch of this new brand and projects has surpassed expectations, achieving sales of 12 billion baht, which is 75% of the units available for sale within just three months, exceeding the initial target of 10 billion baht, reinforcing the success of developing projects and creating the first lifestyle condominium brand in Thailand for the new generation and millennials."
"The success factors this time stem from the strong brand development of XT under the concept of 'Extend Your Style,' which is the highlight of the project that breaks the traditional living rules. As the first new lifestyle condominium in Thailand, buyers can design their room layouts and adjust them to fit their lifestyle. The common areas are developed based on the Co-Sharing Space concept, allowing shared use among XT projects, equipped with modern technology, including Flexible Furniture and Sansiri Home Service Application, etc. The potential of the project locations and the reasonable pricing of all three sites truly meet the needs for both living and investment, with unique features in each of the three project locations, whether it’s XT Ekkamai, the center of modern urban lifestyle, with a standout contemporary design and continuously rising land prices, along with high rental returns due to high demand from foreign tenants, especially Japanese clients.
XT Huai Khwang is a high-potential location near the new CBD of Bangkok, just 70 meters from the Huai Khwang MRT station, with extensive common areas and amenities covering over 4 rai, which cannot be found in other nearby projects. Meanwhile, XT Phaya Thai is situated in a central location with convenient access at an affordable price, featuring amenities within the project covering over 6,000 square meters," Mr. Piti added.


Additionally, Sansiri has created a new dimension by offering a lifestyle privilege called 'XT Experience,' which provides residents with an XT-style living experience even before they move in. This is crafted from the core concept of the project and the behavior of the new generation, who desire specially designed (Customized) features, divided into four main benefit groups: Dining for residents who enjoy dining, Travel for those who love traveling, Activity for active individuals, and Leisure for relaxation enthusiasts, along with Co-Sharing Space in the sales office with a new concept that allows residents and the general public to use the space for sharing ideas or working, along with complimentary drinks and free Wi-Fi services.
Interested individuals can visit the sales gallery that combines a hip café atmosphere and Co-sharing space of all three projects, XT Ekkamai, XT Huai Khwang, and XT Phaya Thai, starting today, with complimentary drinks and free Wi-Fi! You can also take the XT Personality Test to discover the character that suits your personal room layout preferences. For more updates, visit www.sansiri.com/xt.
Thank you for the information from www.sansiri.com