Sansiri Announces Major Success with New Brand 'XT' Achieving Sales of 12 Billion Baht in Just 3 Projects
Sansiri shakes up the real estate market with the announcement of its monumental success for the "XT New Lifestyle Condominium," the first lifestyle condominium in Thailand that breaks all traditional living rules. The sales have exceeded expectations, reaching 12 billion baht, the highest in history, accounting for 75% of the total units available for sale within just 3 months across 3 prime locations: XT Ekkamai, XT Huai Khwang, and XT Phaya Thai. The project has received excellent feedback from both Thai and international customers, reinforcing the success of developing projects that truly meet the lifestyle needs of millennials. The new brand is built on a strong concept of "Extend Your Style", highlighting three key factors for purchase: customizable room layouts, Co-Sharing Spaces equipped with modern technology, and value-for-money locations and prices that cater to both living and investment needs.

Mr. Piti Jarukamjorn Senior Assistant Vice President of Condominium Project Development and Strategic Management at Sansiri Public Company Limited stated, "The XT New Lifestyle Condominium project is Sansiri's first lifestyle condominium brand that faces the challenge of developing projects that cater to the new generation and millennials, with a total project value of 21 billion baht, marking the highest in Sansiri's history. The launch of this new brand and the simultaneous opening of three projects has exceeded our expectations, achieving sales of 12 billion baht, which is 75% of the total units available for sale within just 3 months, surpassing the initial target of 10 billion baht. This reinforces the success of developing projects and creating the first lifestyle condominium brand in Thailand for the new generation and millennials."
"The success factors this time stem from the strong brand development of XT under the concept "Extend Your Style", which is the project's highlight that breaks the traditional living norms. As the first new lifestyle condominium in Thailand, buyers can design their room layouts and adjust them to fit their lifestyle. The common areas are developed based on the Co-Sharing Space concept, allowing sharing among XT projects, equipped with modern technology such as Flexible Furniture and Sansiri
Home Service Application and more, along with the project's location potential and reasonable prices across all three sites that genuinely meet both living and investment needs, with unique features in each of the three project locations, whether it be XT Ekkamai , the center of modern urban lifestyle, featuring a striking and contemporary design, and with land prices continuously rising, along with high rental returns due to strong demand from international clients, especially Japanese customers. Meanwhile, XT Huai Khwang is a high-potential location close to the new CBD of Bangkok, just 70 meters from the Huai Khwang MRT station, complete with extensive common areas and amenities over 4 rai, which cannot be found in other nearby projects. On the other hand, XT Phaya Thai is situated in a central location that is easily accessible at an affordable price, with amenities within the project covering over 6,000 square meters," Mr. Piti stated.
Furthermore, Sansiri has created a new dimension by offering a privileged lifestyle experience called 'XT Experience', which provides residents with a unique living experience even before they move in. This is designed based on the main concept of the project and the behaviors of the new generation, who desire customized designs. The benefits are divided into four main categories: Dining for residents of XT who enjoy dining, Travel for residents who love to travel, Activity for those who enjoy active activities, and Leisure for those who prefer relaxation, along with Co-Sharing Space in the sales office with a new concept that allows residents and the public to use the space to share or find new ideas for work, as well as a meeting place, with complimentary drinks and Wi-Fi services.
Interested individuals can visit the sales gallery that combines a hip café atmosphere with Co-sharing space for all three projects XT Ekkamai, XT Huai Khwang, and XT Phaya Thai starting today, with complimentary drinks and Wi-Fi! They can also take the XT Personality Test to discover the character that suits their personalized room choices. For more information, visit www.sansiri.com/xt
Thank you for the information from www.sansiri.com/xt