Grand Home, a leader in tiles and home decoration materials, showcases its new vision of "Creating Value with Heart" and introduces a new management team that will work alongside the pioneering executives. The company has developed a comprehensive strategy to propel the organization into the future, including project sales strategies, retail sales strategies, and e-commerce initiatives. Additionally, they are preparing to enhance their offerings with new services and businesses that meet the needs of builders and residents all in one place, aiming for a revenue target of over 5.2 billion baht in 2019.

          Ms. Praipai Thayanuwat, Managing Director of Grand Home Mart Co., Ltd. stated that for over 38 years in business, Grand Home has dedicated itself to creating value through innovative tiles, sanitary ware, home decoration materials, and new services to enhance the building and living experience at home with high-quality products from both domestic and international brands. They serve customers in retail, e-commerce, and real estate projects with specific needs. The commitment to creating value for customers has remained unchanged, earning their trust and confidence in Grand Home's services. Thus, Grand Home has established the concept of "Creating Value with Heart" as its new vision, believing it will ensure stable growth in the future under the slogan "Better Value for Living" (BETTER VALUE FOR LIVING)

          "Customer trust is expected to lead to an estimated revenue of around 4.5 billion baht this year. Currently, Grand Home operates through two main businesses: project sales and retail sales, with a revenue ratio between the two. In 2019, Grand Home aims to adjust this ratio to 60:40, and will introduce new services and businesses to further meet customer needs," Ms. Praipai added.

          Ms. Praipai further explained the confidence in retail business growth, stating that Grand Home has a strategy to increase the revenue share of retail sales. This includes clearly defined business segments for each type of Grand Home showroom: Concept, Variety, and Outlet, each catering to four customer groups: property developers, designers, homeowners, and contractors. Additionally, they will expand their product range by over 5,000 SKUs from the current 60,000 SKUs and enhance customer services with G - SOLUTIONS, while also collaborating closely with project partners and strengthening the new management team ready to drive the business in the digital era to create more grand retail opportunities.

          On the marketing side, Mr. Pirapol Thayanuwat, Assistant Managing Director of Marketing at Grand Home Mart Co., Ltd. stated that Grand Home will leverage its existing strengths to drive the business forward robustly, including a long-standing network of partners, diverse product sources that meet various customer needs, sufficient stock availability for quick service, and over 38 years of accumulated experience.

          For targeting the market, Grand Home aims to establish itself as a professional entity that offers products tailored to specific groups through three types of showrooms. The Concept showroom in Ngamwongwan caters to property developers and designers with a product arrangement that inspires ideas and creativity. The Variety showrooms in Bangna, Rattanathibet, and Ram Inthra focus on a wide range of products, including tiles, bathrooms, kitchens, lighting, decorative props, and DIY items. The Outlet showrooms in Bang Bua Thong, Srinakarin, and Kating Lai (Chonburi) emphasize value-for-money products for contractors, small-scale builders, or homeowners.

          In terms of marketing activities planned for 2019, Grand Home will transition into digital retail, currently developing various digital platforms, especially an e-commerce system that will enhance the convenience of purchasing products and raise awareness of promotional activities and special privileges for customers through both offline and online communication channels, with a greater emphasis on online channels.

          Ms. Prim Thayanuwat, Assistant Managing Director of Retail Sales at Grand Home Mart Co., Ltd. discussed the retail sales strategy for 2019, stating that the customer group in Bangkok will employ a Push Strategy by participating in various trade shows to reach customers directly, rather than having customers come to the showroom. They will also expand their customer base to include customers from housing projects by organizing campaigns and offering services in collaboration with projects, such as kitchen extension services and garage tiling services. For customers in provincial areas, there are plans to open over 10 new branches to better reach contractors and small-scale builders.

          Additionally, Grand Home will introduce a new service called G - SOLUTIONS, which will meet all the needs of builders and residents in one complete package. This includes G-DESIGN, an inspiration service using 3D VISION technology to provide a 360-degree realistic view, the only one in Thailand; G-CREATION, a tile transformation and custom furniture design service; G-DELIVERY, a delivery and tracking service; G-SERVICE, a home design and renovation service, including installation of materials and products, home decoration, and appliances; G-ASSISTANT, a service providing product and service information through a call center and website; and G-LIFESTYLE, a restaurant business service and rental space for events, co-working spaces, meeting rooms, and seminar rooms.

          Ms. Napapan Maenchuwong, Assistant Managing Director of Project Sales at Grand Home Mart Co., Ltd. added insights into the project sales business expansion for 2019, stating that Grand Home's current project customers are large property developers listed on the stock exchange. However, moving forward, Grand Home aims to expand its customer base to all levels, including designers, by developing a dedicated sales team to meet the needs of designers. Furthermore, Grand Home will focus on sourcing and developing new products in collaboration with business partners to cater to the diverse needs of each project, such as residential projects targeting the elderly, smart home projects, and co-working space projects. They will also introduce House Brand products as options for project customers.

Thank you for the information from www.grandhomemart.com