Many people dream of decorating their condos to look as beautiful as the model rooms, wanting multifunctional furniture that meets the needs of limited condo space.

However, the main problem for most people is that after purchasing a condo, they are unsure how to decorate it. Some don’t even know their preferred style. They worry about the high costs of hiring a designer, leading them to mix various furniture styles, resulting in a less appealing room. Another concern is that even if they have a design in mind, they struggle to find a reliable contractor who uses quality materials at a reasonable price. Where can they find such services? These are significant issues for new condo buyers who feel stuck.

Make the Challenge of Decorating Your Condo Easy with CONDO SOLUTIONS @ SB DESIGN SQUARE: Everything You Need to Decorate Your Condo in One Place

Many people dream of decorating their condos to look as beautiful as the model rooms, wanting multifunctional furniture that meets the needs of limited condo space.

However, the main problem for most people is that after purchasing a condo, they are unsure how to decorate it. Some don’t even know their preferred style. They worry about the high costs of hiring a designer, leading them to mix various furniture styles, resulting in a less appealing room. Another concern is that even if they have a design in mind, they struggle to find a reliable contractor who uses quality materials at a reasonable price. Where can they find such services? These are significant issues for new condo buyers who feel stuck.

 

Using Customer Pain Points to Tailor Products to Their Needs

This led SB Design Square to gather information on customer problems and needs to create a new business model called “CONDO SOLUTIONS”. Khun Thanyarak Chavaldit, Executive Director of SB Furniture Group, explained that the company has developed a total solutions approach to home decoration, especially focusing on making customers' homes beautiful. Now, SB offers more than just selling furniture; it has developed a comprehensive service that includes a team of professional interior designers who act like chefs taking orders from customers, providing free decoration consultations. Each customer has a unique style, so the work involves not just selecting beautiful furniture but also considering the overall design of the entire home or condo to ensure it is aesthetically pleasing from every angle, all under one concept.

Additionally, there is a collaborative effort between the R&D and marketing teams to design and develop functional products that meet the needs of both male and female customers. The production department has shifted from bulk stock production to a 1:1 production model to cater to individual customer needs, such as cabinets with different door finishes, including wood, glass, or aluminum frames. This 1:1 production model at SB has a production time of about 14 days, which is quite fast.

Launching a New Strategic Initiative: “CONDO SOLUTIONS” Targeting Condo Customers in the City

Khun Thanyarak further shared that in the past five years, the demand for furniture, especially among condo customers, has increased from 30% to 60-70%. Data collected by SB shows that over 72.4% of this customer group seeks furniture that perfectly fits their room space, while over 41.4% are unsure of their budget for decorating their rooms, and 17.2% want products like those in model rooms but lack information on how to start. Anyone who has visited SB Design Square will recognize the model rooms set up in various zones, which can make it difficult for customers to envision how to decorate their entire room, especially if they want to replicate a model room's style.

Thus, SB had a lightbulb moment! The idea of “CONDO SOLUTIONS” was born, designing model rooms that resemble actual model rooms in real condominium projects by using floor plans from leading condo brands in Thailand that SB has partnered with. They bring together products that should be in the room to give customers a close-to-real living experience. This is a unique offering in the market that no other furniture company has done.

With “CONDO SOLUTIONS,” customers can choose their room decoration style at the showroom, providing their budget, project name, and room size for the interior designer to create an immediate design. SB offers a comprehensive service that includes both built-in and freestanding furniture, as well as other interior decoration services such as flooring, ceiling installation, electrical outlet relocation, decorative wall installation, glass cladding, decorative lighting, heat-resistant film installation, curtains, wallpaper, digital door lock installation, and smart home system integration. All of this is designed to cater to a Smart Metro Lifestyle, ensuring customers receive the room they designed without the hassle of negotiating with multiple contractors or worrying about the contractor's skills to deliver as promised. Additionally, “CONDO SOLUTIONS” offers a Condo Décor Planner service that acts as more than just a personal assistant, providing consultation, project tracking, time management, and planning from start to finish, making it more convenient for customers, and importantly, this service is free of charge.

 

“CONDO SOLUTIONS”: A New Business Model Shaking Up the Condo Furniture Market

For “CONDO SOLUTIONS,” it has always been part of SB's operations, but today it has launched a new business model to address customer issues directly, allowing them to decorate their condos as desired. Some customers want their rooms to resemble model rooms but lack decoration ideas. “CONDO SOLUTIONS” will meet the needs of customers, whether they have an empty room, a partially decorated room, or a room that needs an upgrade to a more luxurious look. Typically, decorating an entire condo takes about two months and costs around 5-10% of the room price.

In addition to customers decorating for personal use, SB also offers room decoration services for investors. This type of decoration takes less time than for personal use, approximately 2-4 weeks, using both built-in and freestanding furniture. This approach can increase the rental value of the room and allow for quicker leasing.

 

6 Styles of “CONDO SOLUTIONS” Rooms

Today, we will look at 6 model room styles within the “CONDO SOLUTIONS” showroom and see what the starting decoration prices are.

  1. Modern Luxury

“Elegant and modern lifestyle” using materials such as black marble patterns, high-gloss crystal, gold aluminum, and gray mirrored glass.

Package R1 simulates the floor plan of the Ideo Sukhumvit 93 project, with a room size of 33.5 sq.m., starting at 11,000 THB per sq.m.

 

  1. Metro Luxe

“Chic fashion look” stands out in dark tones and features colorful designer furniture.

Package R2 simulates the floor plan of the Ideo Sukhumvit 93 project, with a room size of 33.5 sq.m., starting at 5,600 THB per sq.m.

  1. Stylish Loft

“Reflecting personal identity” showcases a loft style with a focus on material textures, including wood patterns, metal, and fabric.

Package R3 simulates the floor plan of The Line Sukhumvit 101 project, with a room size of 33 sq.m., starting at 6,000 THB per sq.m.

  1. Scandi Chic

“Beautifully simple yet charming” with light wood patterns that create a warm and airy feeling in Scandinavian style.

Package R4 simulates the floor plan of Wisdom Essence Sukhumvit 101 project, with a room size of 33.7 sq.m., starting at 7,400 THB per sq.m.

  1. Classy Urban

“Reflecting sophisticated taste” with an urban lifestyle that feels warm yet luxurious, blending earth tones with stone patterns, wood, and high-gloss crystal.

Package R5 simulates the floor plan of Ideo Mobi Sukhumvit 66 project, with a room size of 52.5 sq.m., starting at 5,500 THB per sq.m.

  1. Classic White

“Timeless beauty” in a sweet atmosphere blending modernity, featuring white spray-painted surfaces and exquisitely designed vintage moldings.

Package R6 simulates the floor plan of Knightbridge Prime On Nut project, with a room size of 22 sq.m., starting at 8,000 THB per sq.m.

This is another SOLUTION that SB provides to meet customer needs as effectively as possible, selling what customers truly want.

For those interested, you can visit CONDO SOLUTIONS @ SB DESIGN SQUARE, Bangna Km. 4, or explore your condo decoration options at https://www.sbdesignsquare.com/th/condo_solutions.