First Time in Thailand! “Sansiri” Partners with “Tokyu Corporation” and “Samitivej” to Strengthen Their Alliance

Announcing the Partnership, Launching the “Wellness Residence” to Enhance the Potential of 3 Business Leaders

A condominium targeting health-conscious individuals with a new concept that meets the growing global health care trend.
Creating a lifestyle of living and a community that promotes long-term good health in all dimensions, starting today.

(Bangkok, October 25, 2018) “Sansiri”, “Tokyu Corporation”, along with “Samitivej Hospital”, a leading international hospital in Thailand, join forces to announce their partnership and move forward with the development of the “Wellness Residence” (Wellness Residence) , a new residential model developed from comprehensive research targeting health-conscious individuals with a new concept, certified to global standards WELL Certification opening a new dimension of living with a focus on promoting good health in every aspect based on the needs of people of all ages. The project is valued at over 2,400 million baht, located in the potential area of Bangkok Kritha, complete with community building and lifestyle activities from various leading brands to promote good health for both body and mind starting today. Aiming to transform healthy living in Thailand in line with the growing wellness trend globally and locally.

Mr. Piti Jarukamjorn, Senior Assistant Managing Director of Condominium Project Development and Strategic Management at Sansiri Public Company Limited revealed that “Currently, people spend more time at home compared to other aspects of life and are willing to invest in what they need for health care. From the homes we live in to diverse lifestyles, including health care and well-being. Therefore, living in a home designed to promote residents' health is a response to the needs of people of all ages. According to a study on housing for well-being (Build Well to Live Well 2018) conducted by the Global Wellness Institute this year, it was found that since 2005, the development of wellness housing globally has a market value of approximately 4.4 trillion baht or 134,000 million US dollars, with a growth rate of 6.4% per year, which is higher than the growth of the global construction industry at 1.5%, and can achieve an average profit of approximately 10-25%. Currently, there are about 740 wellness-focused projects and communities worldwide.”

“Sansiri has developed a new segment project “Wellness Residence” from the concept of presenting a new residential model, the first of its kind in Thailand, built from comprehensive research. With expertise in comprehensive residential design that considers beautiful design that meets functional needs (Style Living), we have applied human-centered design principles in developing every project. This time, we have partnered with Tokyu       Corporation, a Japanese developer with extensive expertise in developing projects for better living at all stages of life, and collaborated with Samitivej Hospital, renowned for its expertise in enhancing health care, to create a condominium project for health enthusiasts that will elevate the standard of real estate projects focused on health and well-being to the next level. This project will be the first residential and community project in Thailand developed with the health of residents as a core focus, under the concept of 5 aspects that promote good health, including Body, Mind, Soul, Environment, and Like-minded community, reflected in the concept, design, selection of health-friendly materials, decoration, and the use of ergonomic furniture, as well as integrating the strengths of each partner comprehensively to create a project with outstanding design for health in every dimension.”

Sansiri, Tokyu Group, and Tokyu Corporation collaborate with an investment ratio of 70:29:1 respectively, with Samitivej Hospital joining as a strategic partner to provide health services to meet the needs of the target customer group, the “Well-Cared” who seek housing projects that enable them to maintain long-term good health, as well as having friends and a community with similar interests.

Mr. Shinji Tsuyama, General Manager and Representative in Thailand of Tokyu Corporation (Japan) said, “Our goal is to create a beautiful environment that is warm for good living to meet the changing needs of people at different stages of life (Sustainable Living). One factor that has contributed to our success is creating a Business model or integrating knowledge that we call “One Tokyu” with the knowledge and experience of our affiliated businesses. The company has brought expertise in residential development that considers creating a quality living environment that is functional and supports real-life living, which is a crucial skill from the Tokyu Group's architectural team, and has also applied body-compatible design in residential space design, along with market research data and experience in developing housing projects that consider health to enhance the living standards and benefits for residents in the project fully.”

Dr. Surangkhana Techapaiporn, Deputy CEO of Samitivej Hospital Group and BNH Hospital, stated that “Data from the TDRI estimates that health care costs in Thailand in the next 15 years, according to OECD principles, will be approximately 480,000 to 630,000 million baht. Additionally, new research indicates that genetic factors account for about 20% of our health, while the remaining 80% is influenced by lifestyle and external factors such as home, community, society, and environment, all of which directly affect health, behavior, lifestyle, and emotions. Therefore, as a leading health care provider, we focus on preventive health care principles by creating value for service recipients, society, and the country through the concept of “We don’t want anyone to be sick” by using innovations to empower service recipients to be aware, intercept, and plan for holistic health and quality of life due to the issues of both physical and mental patients. Furthermore, the use of Precision Medicine health innovations, which analyze individual genetic levels, can deeply identify every disease to indicate the risk of disease occurrence from the womb, helping to intercept various diseases from before birth or at birth, ensuring that every life is born

with quality and free from diseases from the start. Samitivej aims to focus on preventing people from getting sick, which will help reduce illness from diseases, lower overall healthcare costs, and reduce the rising public health expenses each year due to the increasing number of patients, which will positively impact the GDP (Gross Domestic Product) of the country in sustaining the national economy when citizens' health improves. This is about creating an “Organization of Value.”

“Moreover, as consumers today should start to recognize housing projects that understand and prioritize our health and well-being as a core, to help us change behaviors and live for better health, we see that there is still a lot of opportunity in the high-quality housing market that emphasizes healthy living, and consumer demand in this market is rapidly increasing. Partnering with Sansiri and Tokyu Corporation will be another channel to increase our revenue, in addition to expanding our core medical service business.”

The new condominium project for health enthusiasts consists of 4 buildings, with a total value of 2,400 million baht. In addition to promoting a lifestyle that emphasizes health, it will also create a “Wellness Community” that will help provide comprehensive health care. The project is located on a 7-rai plot on Bangkok Kritha Road, a prime location for living with a peaceful environment and easy access to lifestyle amenities. The project design follows the concept of fulfilling every dimension of good living, whether it be physical, mental, spiritual, environmental, or social needs, and is expected to start pre-sales in 2019, featuring 4 key aspects:

Mental Health (Mind) Spiritual Health (Soul) and Living in a Health-Conscious Community (Like-minded community)

  • The first new condominium project for health enthusiasts in Thailand, equipped with activities and services from leading lifestyle brands worldwide and in Thailand all in one place by collaborating with partners to organize activities and various services that promote good health starting today to develop physical health (Body) mental health and well-being (Mind&Soul)community of like-minded individuals (Like-minded Community) andfinancial life planning (Wealth).

      Physical Health (Body)

  • The first housing project in Thailand designed with Universal Design (Universal Design) and emphasizes aesthetics (Aesthetic Universal Design) with space management that accommodates future needs in both living spaces and amenities within the project (Space planning & Ergonomic Design) by integrating outstanding design through expertise with partners like Tokyu.
  • The first project in Thailand with a comprehensive health solution, providing services through the use of Tele-health and Plus+ Service from Samitivej Hospital, which will utilize medical and health innovations to help us see, prevent, and plan to enhance quality of life comprehensively. Residents in the project will participate in health-promoting activities, health services, and receive consultations, as well as health promotion services both physically and mentally through direct services and online channels. Health services for residents will focus on prevention and consultation, such as health checks before moving into the project, health promotion education, and health problem detection, as well as other programs such as genetic and medical testing that delve into gene levels (Precision Medicine), along with health monitoring devices to provide timely health recommendations for residents through the use of new medical technologies (Tele-health). Additionally, Sansiri will implement the Plus+ Service as the first property management concept in Thailand, with Samitivej Hospital providing knowledge and training to inform customers in the project, including emergency services available at all times.

Environmental Health (Environment)

  • A new standard for a new type of housing project for health enthusiasts in Thailand that elevates to global standards WELL Certification from the WELL Building InstituteTM in the United States to create a new model for development that harmoniously integrates health care features with the environment, emphasizing 11 key factors including air, water, nutrition, light, movement, comfort, sound, materials, mind, community, society, and innovation. WELL (Well) is the first certification standard that guarantees the effectiveness of systems by measuring the impact of the environment on health and is a globally recognized standard.

“We hope that the Wellness Residence project will be a new strategic dimension that can effectively meet the needs of health enthusiasts in a holistic manner, along with the expertise of leading partners who are confident that they can deliver experiences that enhance everyone's health starting today,” Mr. Piti concluded.

 Thanks for the information from www.sansiri.com