• Meeting the lifestyle needs of sophisticated living with the prime location of 'Sukhumvit-Asoke' and the unique panoramic view of the expansive green area 'Benjakitti Park'

Bangkok (October 9, 2018) - Siamese Asset Co., Ltd., a leading real estate developer in Thailand known for its innovative living solutions, has launched a new brand to fill the luxury real estate market. The latest development is the condominium project 'The Collection - THE COLLECTION', a flagship project valued at 4.8 billion baht under the concept 'Live without Compromise: The Pinnacle of Refinement, Attention to Every Detail for the Best and Most Valuable'. This project showcases the prime location in the 'Sukhumvit-Asoke' area and the green space of Benjakitti Park, offering a first-time experience with luxury condominiums aimed at high-potential buyers, including new families, business professionals, and both Thai and foreign investors.

Mr. Khajornsit Singserm, Managing Director of Siamese Asset Co., Ltd. stated, "The company is committed to creating real estate projects under the brand 'Siamese' with care and meticulous attention to every detail to enhance the value of living experiences and lifestyles that are unique, following the slogan 'Asset of life... Creating profit for every lifestyle'. The projects are categorized into housing developments, condominiums, and offices. In the condominium segment, we offer a variety of project types, including high-end condominiums under the brand 'Siamese Exclusive', middle-high condominiums under the brand 'Siamese', and urban mass condominiums under the brand 'Blossom'. Recently, we have developed a luxury condominium project, which is the top segment of our company, under the brand 'The Collection - THE COLLECTION', a flagship project valued at 4.8 billion baht, offering a new experience with a condominium in the heart of Sukhumvit-Asoke, featuring modern building design and world-class interior materials imported from Italy and Germany to meet the sophisticated lifestyle needs."

The project 'The Collection - THE COLLECTION' spans an area of 2 rai 57.8 square wah, or approximately 3,431 square meters, with a project value of 4.8 billion baht, located in a prime area on Sukhumvit Soi 16, which connects to several main roads including Sukhumvit, Asoke, and Rama 4. It takes just 2 minutes to travel from the BTS Asoke station. The design is based on the concept 'Live without Compromise: The Pinnacle of Refinement, Attention to Every Detail for the Best and Most Valuable', with meticulous control over every construction step under international condominium standards, divided into 2 buildings. The main building is 41 stories high, with 443 residential units, categorized into three types:

  • 1-Bedroom (1 bedroom, 1 bathroom) with usable areas ranging from 33.80 – 34.20 square meters, totaling 334 units.
  • 2-Bedroom (2 bedrooms, 2 bathrooms) with usable areas ranging from 63.80 – 69.50 square meters, totaling 107 units.
  • Penthouse (3 bedrooms) with usable areas of 84.20 and 135.35 square meters, totaling 2 units.

Mr. Khajornsit further stated, "The company has collaborated with experienced experts in design and architecture, such as Creative Crews Ltd., the architectural design consultant for the project, who has effectively highlighted the project's key features in its structure, and ONG & ONG Design Co., Ltd., responsible for the interior design that reflects the project's identity with sophistication. Every detail is meticulously designed, using world-class imported materials, such as kitchen sets from the brand 'Snaidero' from Italy, designed by the same designer who created Ferrari cars, using the same surface finishing technique as car painting, giving a luxurious glossy touch that resists fingerprints. Additionally, kitchen equipment from the brand 'Kuppersbusch' and intricately designed bathroom fixtures from the world-renowned brand 'Hansgrohe', all made from brass. The project 'THE COLLECTION' has also commissioned a unique new special color that is unlike any other. Furthermore, we have sourced the world's top-quality marble tiles from Italy, brand 'Ariostea' from Iris Ceramica Group, ensuring world-class quality for the kitchen and bathroom floors of the project."

The project offers comprehensive amenities, including a fitness center, co-working space, mini theaters, private meeting rooms, sky jogging paths, and sky gardens, among others. It also incorporates innovations for safety and convenience, such as a security system in the elevators with CCTV monitoring and control connected to the control room at all times for the highest safety of residents, as well as standard and 'Automatic Parking' or smart parking systems, and a Home Intelligence System developed by the company for the convenience of residents, allowing control of everything at their fingertips.

In terms of marketing strategy and public relations, the company focuses on building the project's credibility through online and offline channels, such as campaigns via social media (Facebook), online articles, and more, targeting high-potential customer segments divided into four groups: the new generation business thinkers 'The Thinker', trendsetters 'The Trendsetter', travelers and investors 'The Traveler', and collectors and small to medium-sized families 'The Collector'. Construction is expected to begin in 2019 and be completed by 2021, with starting prices ranging from 6.2 to 45 million baht, which we are confident will receive a positive response from both investors and homebuyers," Mr. Khajornsit concluded.

Sales Office for the flagship project 'The Collection - THE COLLECTION'

Call 092-989-2459 or visit www.collection16.com

Thank you for the information from www.collection16.com