Mr. Napath Charoenkul, Head of Retail Group at Asset World Retail, a subsidiary of Asset World Corporation (TCC Group), the management of Gateway at Bangsue, revealed that with extensive experience in managing various projects and shopping centers within the Asset World Retail group, the company is set to officially launch Gateway at Bangsue under the Community Shopping Mall platform on Friday, November 30. A study during the preparation for the construction of Gateway at Bangsue indicated that the Bangsue area holds high potential in terms of economy, transportation, and education, with a significant population both residing and moving into the area. The vicinity of the center within a 5-7 kilometer radius encompasses five districts in northern Bangkok: Bangsue, Dusit, Bang Phlat, Chatuchak, Phaya Thai, and two districts in Nonthaburi: Mueang Nonthaburi and Bang Kruai, with a total population exceeding 606,000 people, who also possess high purchasing power with an average income of about 70,000 baht per household. Additionally, it is a traditional trading hub in northern Bangkok that continues to grow and is becoming a significant business center, making it an excellent opportunity for the company to develop retail business in the Bangsue area.

          “The Bangsue area is a strategic commercial zone and economic center of northern Bangkok, surrounded by important locations and economic sources, including over 14 government agencies and proximity to the new parliament, where many people interact with government agencies daily. There are more than 10 large office buildings of national prominence, each housing thousands of employees with substantial purchasing power, as well as over 23 renowned schools and universities, five large hospitals, and more than 18 residential projects from leading real estate companies, totaling over 30,000 units. Furthermore, it is designated to be the largest transportation hub in Thailand and will become a new central business district (New CBD) of Bangkok. Bangsue Central Station is set to be a model for area development around the high-speed train station, promoting continuous real estate project development, which will positively impact investments and the development of both residential and commercial projects, increasing traffic in the area, which is highly beneficial for the shopping center,” Mr. Napath Charoenkul stated.

          The area also boasts a comprehensive transportation network and serves as a Link Gate Hub, featuring two expressways: Prachachuen Expressway and Si Rat Expressway, four public bus lines, three public boat piers, Bangsue train station, and two MRT stations, including the Purple Line at Tao Poon station and the future extension of the Blue Line at Bang Pho station, which will enhance convenience and attract more people to the area. These factors present a business opportunity for the center's launch, which will meet and fulfill the needs of the community in Bangsue.

          “Regarding the overall competition in the retail business in Bangkok, the surrounding areas, and economic cities, the company sees a continuous growth rate for the next 1-2 years. Therefore, operators must create businesses that are distinct and capable of meeting customer needs. Investment in large cities remains attractive, with opportunities arising from the expansion of tourism, a key factor in attracting investors. The company will focus on introducing new dimensions to the retail business in Thailand, utilizing a community market model that harmonizes large and small tenants to continuously attract target audiences for long-term growth. Additionally, it is essential to develop shopping center formats that are more diverse to meet the needs of customers in the area and surrounding regions, allowing them to spend quality time with family, loved ones, or even for self-care, fulfilling their daily moments conveniently close to home or work,” Mr. Napath Charoenkul added.

          Mr. Napol Pornsombun, Head of Business Planning and Customer Relations, stated that Gateway at Bangsue spans over 10 rai with a usable area of over 95,000 square meters across 11 floors, featuring parking for 1,100 cars and 39,000 square meters of rental space, accommodating approximately 400 stores, with an investment budget of over 4 billion baht. Currently, 95% of the sales have been completed, and construction is over 90% finished, targeting customers residing in the Bangsue area and surrounding regions, including families, working individuals, and students. Operating under the concept ‘Simple, Complete, Fun, and Friendly,’ the shopping center embodies the motto “Fulfill Your Everyday Life – Meeting All Your Needs in Your Way.” Within this concept, the shopping center offers a diverse range of products to comprehensively meet the needs of target customers, including the Urban Market zone, which creates a market atmosphere with elevated service standards, featuring take-home food, kitchenware, and essential living products; the Everyday Fashion zone, showcasing fashion apparel, sportswear, shoes, bags, and cosmetics; the Fast Fashion Brand zone, offering a variety of leading brands to easily match your style; the Urbano zone, which encompasses complete fashion trends for customers to enjoy dressing up in the fashion world; the Lifestyle Living zone, which includes products and services related to home decoration, bookstores, and financial and IT services; the Lifestyle Dining zone, a hub for renowned restaurants for food lovers to savor every meal; and the Play & Learn zone, a space for fun, knowledge, and creativity for all ages, including tutoring schools, a Kids zone for children and students, an Office zone for working professionals, and an Entertainment zone featuring six cinemas with a total of 1,450 seats, along with gaming services and a fitness center open 24 hours.

          The shopping center will highlight key stores such as Big C Foodplace, Major Cineplex, Home Pro S, The Power Life, Harbor Land, Jetts Fitness, Fun Festa, Uniqlo, H&M, AIIZ, Beautrium, Sport World, Watsons, BBQ Plaza, KFC, Orca, Santa Fe, ShabuShi, Sukiya, Time & Tales, Umi by Tohkai, TumMour, Yamazaki, Kasikorn Bank, Thanachart Bank, and many more to fulfill every need in your unique way.

          “The goal for Gateway at Bangsue is to become a shopping center that resonates with customers, meeting the lifestyle needs of people in the Bangsue - Bang Pho area, making them feel it is a second home and encouraging them to utilize the services. It will be a place for relaxation, fulfilling urban life with value and quality, featuring both indoor and outdoor activity areas for everyone to participate in freely, along with a collection of chain restaurants offering both Thai and international cuisine to cater to the culinary lifestyle of all customer groups. Additionally, it will serve as a hub for entertainment with playgrounds for both children and adults, cinemas, and 24-hour fitness facilities. We are confident that Gateway at Bangsue will meet every need of customers of all ages,” Mr. Napol Pornsombun concluded.

          Ms. Kanyapas Wijitpanakul, Head of Marketing, discussed the marketing strategy, stating that the center has communicated to create awareness both offline and online, including CSR activities in collaboration with the So So Foundation to foster familiarity and friendship, creating a family-like bond with the local community, as well as conducting roadshows at key locations to introduce and stimulate awareness among target groups.

          “On the official launch day of Gateway at Bangsue, attendees can expect a fun-filled experience under the concept of Family Fun: Fun for the Whole Family, showcasing the services of the shopping center that cater to the needs of all ages through performances by five representatives: Matthew and Lydia representing the family segment, Weir representing the healthy segment, Mai-Davika representing the fashion segment, and two younger brothers representing the food and play segments, along with a mini-concert by Jay Jetrin. Another highlight of the event is a giant gift box prepared by the shopping center to collect gifts from attendees and customers to share joy with children during the year-end season in collaboration with the So So Foundation, along with numerous promotions and giveaways from participating stores during the opening event,” Ms. Kanyapas Wijitpanakul summarized.

          Following the official launch, Gateway at Bangsue will continue to host a series of entertainment activities leading up to the New Year festival, including:

          - On December 1-2, prepare for an exciting live-action show from Power Ranger Dino Force Brave Show, featuring stunning performances with lights and sounds directly from Japan, along with a meet-and-greet with Masked Rider V for the first time in Thailand, and a free exhibition of rare collectible Rangers toys. Customers who spend 1,000 baht at the event can participate in a star-catching activity with a total of 700 prizes, with licensed products available at special prices throughout the event.

          - From December 3-9, enjoy the Sugar Paradise event featuring a full concert from the hottest girl group ‘BNK48’, welcoming fans and enthusiasts to join in exclusive activities.

          - From December 10-16, join the Hipster Festival, the trendiest fair in the area, inviting cool kids to enjoy shopping and strolling through a simulated atmosphere of Bangkok, with various performances and activities.

          - From December 14-31, experience the Beer Fest in front of the shopping center featuring numerous artists such as Lipta, Stamp Apiwat, Ben Chalatit, and Pongkool.

          - From December 17-23, enjoy the Gift Fest, a grand fair showcasing chic gift ideas along with special gifts and a Meet & Greet with famous artists to spread joy at year-end.

          - From December 21-25, celebrate the Christmas Celebration, welcoming the season of joy with a grand parade featuring Santa Claus and the event “The Wonder Wood Christmas,” featuring a Christmas tree over 10 meters tall, the first of its kind in Thailand, along with a charmingly decorated atmosphere in the form of a giant Music Box and cartoon characters made entirely of wood.

          - From December 24-31, join the Craft Fest, showcasing handmade products where visitors can shop, stroll, and converse with artisans, shop for handmade goods, and relax with craft activities for therapeutic enjoyment.

          In addition to numerous activities to support the stores in the shopping center, a shuttle bus service will be provided from MRT Tao Poon Station to Gateway at Bangsue every day from 10:00 AM to 8:00 PM, with additional pick-up points at SCG (Siam Cement Group) on weekdays (Monday to Friday) from 11:30 AM to 2:00 PM and 5:00 PM to 6:00 PM.

          This is the preparation that the management and team have organized to become part of the Bangsue community, ensuring that Gateway at Bangsue will bring happiness and completeness, meeting the needs of consumers in Bangsue and surrounding areas effectively.

For more details, visit www.facebook.com/GatewayatBangsue

Thank you for the information from Gateway at Bangsue